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Textbook
1. General Insurance Concepts
2. Producer Roles and Receipt Types
3. Principles of Life Insurance
4. Underwriting
5. Term Life Insurance
6. Whole Life Insurance
7. Variable Insurance Products
8. Group Life Insurance
9. Life Insurance Provisions
10. Annuities
11. Taxation of Life Insurance Products
12. Qualified Retirement Plans
13. Health Insurance Basics
14. Required Policy Provisions
15. Optional Policy Provisions
16. Medical Expense Insurance
17. Group Health Insurance
18. The Affordable Care Act (ACA)
19. Disability Income Insurance
20. Accidental Death and Dismemberment Insurance
21. Long Term Care Insurance
22. Dental Insurance
23. Section 125 Plans and Limited Policies
24. Federal Government Programs
25. Medigap and Medicaid
26. Health Insurance Taxation
Wrapping Up
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Achievable Life & Health

California State Regulations & NAIC Insurance Law

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Licensing

Any individual applying for a California resident producer’s license must be at least 18 years old and must be a resident of California before submitting an application.

Pre-licensing course and exam

Since January 1, 2026, an applicant for a California property, casualty, life, accident and health, or personal lines license must complete a 12-hour course of study on ethics and the Insurance Code (Cal. Ins. Code § 1749).

A candidate may take no more than 10 license qualification examinations of the same type in any 12-month period (Cal. Ins. Code § 1682).

Fingerprints/background check

California requires fingerprints and a state and federal criminal history check for applicants for every major producer license (Cal. Ins. Code § 1652).

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls. A producer may insure themselves and their family, but a license exists to sell insurance to the public, so states generally restrict obtaining or using a license principally to write controlled business.

Non-resident license

A producer licensed in another state can obtain a California nonresident license without taking California’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held.

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts.

California issues no general temporary license. Instead it issues a certificate of convenience, for example to let someone carry on the business of a licensee who has died, for up to one year after the death (Cal. Ins. Code § 1693).

Military service

A California licensee who enters military service keeps the license in force during that service and until the end of the license year in which the licensee is released, but not less than six months after release (Cal. Ins. Code § 1722).

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

A California producer license runs for a two-year term, ending on the last day of the month in which the license was first issued (Cal. Ins. Code § 1630).

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

An expired California license may still be renewed up to one year after its expiration date, on payment of the renewal fee plus a delinquent fee equal to the one-year license fee (Cal. Ins. Code § 1718).

Continuing education

All states, including California, have continuing education requirements that must be met to renew any major lines (life, health, property, liability) insurance license. Individuals licensed in the state of California must complete continuing education before renewing their license. The number of hours required is set by state law and published by the state insurance department.

Notice of change of name or address

A California licensee must notify the Commissioner immediately of any change of email, residence, principal business or mailing address (Cal. Ins. Code § 1729).

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. A producer who does business under any name other than their legal name must notify the regulator before using it.

Company regulations

An insurance company must be authorized by the Department of Insurance to conduct business in California. To receive a certificate of authority, the company applies to the Commissioner and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and surplus requirement

A company authorized to conduct insurance business in California must maintain minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required.

Medigap policies

To reduce confusion about the many types of Medicare supplement policies available, federal law mandates national standardization of Medigap policies. The law requires insurers to offer a limited number of standardized Medigap plans developed by the NAIC.

Currently, the available plans are A, B, C, D, F, G, K, L, M, and N. Plans E, H, I, and J have been eliminated. In addition, Plans C and F are not available to individuals who became newly eligible for Medicare on or after January 1, 2020.

Plan A includes the “core” benefits (Parts A and B co-payments, 365 additional days of hospitalization, and the first 3 pints of blood). If an insurer sells any Medigap policies in the state, it must offer Plan A.

A Buyer’s Guide and an Outline of Coverage are delivered at the time of application, before accepting any premium payment.

Duties of the Insurance Commissioner

The California Insurance Commissioner is an elected state executive position in the California state government. Insurance Commissioners are elected for four-year terms at the same time as the Governor during federal midterm election years. Like all elected California executive officials, the Insurance Commissioner may not serve more than two terms.

The Commissioner oversees the California Department of Insurance, which regulates the state’s insurance industry. The Department of Insurance is charged with licensing insurance companies and reviewing their financial statements, establishing rate regulations, investigating consumer complaints, and punishing insurers with fines or penalties for regulatory noncompliance.

The Commissioner is responsible for establishing and enforcing regulations in the California insurance market in a manner that protects consumers and encourages economic development.

Those duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Commissioner finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution.

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • The Commissioner must examine every insurer admitted in California at least once every five years (Cal. Ins. Code § 730).

  • Audit the books and records of any resident producer as frequently as necessary.

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

Sidenote
Know this...

The Commissioner does not have the authority to arrest, issue injunctions, or sentence jail time. The Commissioner can start the process, but it takes a law officer to arrest and a judge or court of law to issue injunctions or sentence jail time.

In California, the Department of Insurance’s Fraud Division investigators are peace officers whose primary duty is enforcing the insurance fraud law (Cal. Penal Code § 830.3(i)).

Suspend, revoke or non-renew

The Commissioner has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property received in the course of doing insurance business.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony, of a misdemeanor specified by the insurance laws, or of a public offense involving fraud or dishonesty in accepting, holding or paying money or property (Cal. Ins. Code § 1668(m)).

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than California.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the Commissioner finds that a producer has violated the state’s insurance laws, the Commissioner may order the producer to cease and desist. Receiving a cease and desist order does not mean the producer’s registration has been suspended or revoked, but it does require the producer to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Commissioner is entitled to notice and an opportunity for a hearing, within time limits set by California law, and may ask a court to review the final order.

A licensee served with an accusation has 15 days to file a notice of defense requesting a hearing (Cal. Gov. Code § 11506, applied by Cal. Ins. Code § 1738).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. State law sets the maximum, usually per violation and often with a cap on the total, and a higher tier commonly applies to a violation that was knowing or flagrant. Some violations are also crimes.

In a license disciplinary proceeding, the Commissioner may let a licensee pay a monetary penalty instead of serving a suspension. The statute sets four limits on that penalty: $4,000 for each offense, $20,000 for all the offenses in one proceeding, 30% of the licensee’s gross commissions in the preceding calendar year, and the amount shown to have been received and kept in violation of the code, and the Commissioner need not apply the one that yields the smallest penalty (Cal. Ins. Code § 1748).

Unfair claims settlement practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • The intentional obstruction and delay of claims payment, or the delay of a claims investigation, is a violation of regulation.

  • Neglecting to provide a prompt response and written explanation of insurance policy terms, conditions, and laws related to the contract are examples of unfair claims settlement practices.

  • Failure to provide claims without launching a thorough investigation is a violation of regulation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle a claim for less than fair market value.

Policy forms

Insurers file their policy forms with the Commissioner.

A California disability (health) policy may not be issued until its form has been filed with the Commissioner, and the form is treated as approved once 120 days pass without notice from the Commissioner, or earlier on written approval (Cal. Ins. Code § 10290).

If a policy provision conflicts with California law, the policy is read as amended to conform to the law.

The interest rate an insurer may charge on a life insurance policy loan is also limited by state law.

Record maintenance

A producer keeps records of each transaction (the policies placed, the insureds, the premiums received and any changes) and makes them available for the Commissioner’s inspection.

A California agent or broker must keep the records of each insurance transaction for at least five years after the policy expires or is canceled (10 Cal. Code Regs. § 2190.2).

Fraudulent producer representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in California, but has not passed the appropriate licensing examination, is in violation of regulation. Public communication includes advertisements, letterheads, circulars, business cards, and other methods of representation. These are included in the definition of impersonating a licensed producer.

A producer found guilty of conducting business in California in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation as well (twisting).

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. The model act’s test is whether the statement is untrue, deceptive or misleading, not whether the person meant to deceive.

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure that insurer or any other person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, coercion and intimidation

Entering into an agreement to commit, or by concerted action committing, any act of boycott, coercion or intimidation that results or tends to result in unreasonable restraint of, or monopoly in, the business of insurance is prohibited.

False financial statements

Any licensed producer who makes false statements containing inaccurate material facts, or makes false statements on an application for insurance, is in violation of the state’s unfair trade practices law.

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

California does not prohibit an agent or broker from rebating part of a commission to a client: Proposition 103, approved by California voters in 1988, authorized it (Cal. Ins. Code § 750(d)).

States differ on promotional gifts. The NAIC’s model act lets producers and insurers give customers non-cash gifts, meals or charitable donations up to an amount the state considers reasonable, as long as the gift is not conditioned on buying or renewing a policy and is offered without unfair discrimination. Each state sets its own limit.

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act, on which state unfair trade practices laws are based, prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind.

Children covered as dependents

Under the Affordable Care Act, a plan that offers dependent coverage must make it available to an adult child until age 26, whether or not the child is married, a student or financially dependent on the parent.

A California health policy covering the insured’s family must cover a newborn from the moment of birth and a child placed for adoption from the moment of placement (Cal. Ins. Code § 10119).

Rebating

California does not prohibit an agent or broker from rebating part of a commission to a client: Proposition 103, approved by California voters in 1988, authorized it (Cal. Ins. Code § 750(d)).

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

Splitting or sharing commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance.

Twisting

Providing false information or expressing derogatory ideas about the financial conditions of a competitor company with the intent to lapse or surrender an existing policy is a violation of the law. Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information are prohibited.

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Unfair marketing practices

The Department of Insurance is responsible for establishing minimum standards for full and fair disclosure of policy content. The Department also requires standardization and simplification of the terms used to describe insurance coverage. Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the Glass-Steagall Act of 1933, allowing consolidation of commercial banks, investment institutions, and insurance companies. GLBA established a framework of responsibilities for federal and state regulators for these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013©).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia, and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

Under California’s insurance privacy law, an authorization signed with an application, a reinstatement or a request to change benefits is valid for no longer than 30 months for life, health or disability insurance, or one year for property or casualty insurance (Cal. Ins. Code § 791.06).

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time
  • Must disclose the caller’s identity, the company the caller represents and that the purpose is a sale

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days

Licensing

  • Minimum age 18, must be California resident
  • Applies to resident producer license applications

Pre-licensing course and exam

  • 12-hour ethics/Insurance Code course required (since Jan 1, 2026)
  • Max 10 exam attempts of same type per 12-month period

Fingerprints/background check

  • Required for all major producer license applicants
  • State and federal criminal history check

Controlled business

  • Insurance on producer’s own life/property/family/employer/controlled business
  • States restrict licenses used principally for controlled business

Non-resident license

  • No CA exam needed if licensed elsewhere and reciprocity exists
  • Requirements: current good-standing license, application/fees, home-state reciprocity
  • Change of address: file within 30 days
  • Moving to new state: apply for resident license within 90 days (no repeat of prelicensing/exam)

Temporary license

  • Issued without exam to keep business serviced (e.g., death/disability of producer, military entry)
  • May require licensed sponsor
  • California instead issues certificate of convenience, valid up to 1 year after death

Military service

  • License stays active during service
  • Extends until end of license year of release, minimum 6 months post-release

Renewal and reinstatement

  • CA license term: 2 years, ends last day of month issued
  • Expired license renewable up to 1 year later with delinquent fee = one year’s license fee

Continuing education

  • Required in all states to renew major lines licenses
  • Hours set by state law/insurance department

Notice of change of name or address

  • Must notify Commissioner immediately of address/email changes
  • Report administrative actions/criminal prosecutions within 30 days
  • Must notify before using any assumed business name

Company regulations

  • Insurers need Certificate of Authority from CA Dept. of Insurance
  • Must file charter, financials, meet capital/surplus requirements

Capital and surplus requirement

  • Insurer must maintain minimum capital/surplus to keep Certificate of Authority

Medigap policies

  • Federally standardized plans (NAIC-developed)
  • Current plans: A, B, C, D, F, G, K, L, M, N (E, H, I, J eliminated)
  • Plans C & F unavailable to those newly eligible on/after Jan 1, 2020
  • Plan A = core benefits; insurers selling Medigap must offer Plan A
  • Buyer’s Guide & Outline of Coverage given at application, before premium payment

Duties of the Insurance Commissioner

  • Elected position, 4-year term, max two terms
  • Oversees CA Dept. of Insurance: licensing, rate regulation, complaint investigation, penalties
  • Must examine every admitted insurer at least every 5 years
  • Cannot arrest, issue injunctions, or sentence jail time (law enforcement/courts do that)

Suspend, revoke or non-renew

  • Grounds include: false application info, fraud, felony/misdemeanor convictions, unfair trade practices, license revoked in another state, exam cheating, misappropriating funds

Cease and desist

  • Ordered for law violations
  • Does not equal suspension/revocation, but stops/limits specific activity

Hearing and penalties

  • Licensee has 15 days to file notice of defense after accusation
  • Civil penalties possible in addition to license action
  • CA penalty caps: $4,000/offense, $20,000/proceeding, 30% of prior year’s gross commissions, or amount wrongfully retained

Unfair claims settlement practices

  • Violations when flagrant/repeated: delaying claims, failing to investigate, denying without investigation, altering application info, settling below fair value

Policy forms

  • Filed with Commissioner; CA health policy form deemed approved after 120 days without objection
  • Conflicting provisions read as amended to match law
  • Policy loan interest rates capped by state law

Record maintenance

  • CA agents/brokers must keep transaction records at least 5 years after policy expires/cancels

Fraudulent producer representation

  • Representing as licensed without passing exam is a violation
  • Applies to all public communications (ads, cards, letterheads)
  • Can result in suspension/revocation of other licenses

Misrepresentation

  • Inaccurate policy quotes/illustrations prohibited
  • Includes incomplete benefit comparisons and “twisting” (inducing lapse/surrender via false info)

False advertising

  • Untrue, deceptive, or misleading statements about insurance business prohibited
  • Applies across all media; intent to deceive not required

Defamation

  • False or malicious statements harming insurer’s financial reputation prohibited
  • Classic example: spreading false rumors of insurer failure

Boycott, coercion and intimidation

  • Prohibited if resulting in unreasonable restraint or monopoly in insurance business

False financial statements

  • Prohibits false statements on applications or financial disclosures

Illegal inducements

  • Offering unauthorized value/gifts to induce purchase is prohibited unless law allows
  • CA permits commission rebating to clients (Prop 103, 1988)
  • NAIC model allows reasonable non-cash gifts, not conditioned on purchase

Unfair discrimination

  • Prohibits differential treatment of similar-risk individuals
  • Cannot discriminate based on sex, marital status, race, religion, national origin
  • Property/casualty: cannot deny solely due to geographic location or disability without actuarial justification

Children covered as dependents

  • ACA: dependent coverage must extend to age 26
  • CA: newborns covered from birth; adopted children from placement

Rebating

  • CA allows commission rebating to clients (Prop 103)

Sharing commission

  • Allowed between licensed producers in same line of business
  • May also pay agencies or non-selling persons per NAIC model

Twisting

  • Misrepresentation inducing policy lapse/surrender/exchange
  • Overlaps with defamation if statements are false/malicious about competitor

Unfair marketing practices

  • Dept. of Insurance sets disclosure/standardization rules
  • Prohibits false claims of government/organization endorsement
  • Prohibits false statements about claims payment timing

Gramm-Leach-Bliley Act (GLBA)

  • Repealed Glass-Steagall; allows bank/insurance/investment consolidation
  • Establishes regulatory framework across financial sectors

McCarran-Ferguson Act

  • 1945 law establishing state-based insurance regulation
  • Grants limited antitrust exemption (excludes health insurance since 2021)

National Association of Insurance Commissioners (NAIC)

  • Standard-setting body formed by state regulators
  • Supports peer review, coordination, and national regulatory consistency

Fair Credit Reporting Act

  • Governs consumer reports used in underwriting
  • Investigative report requests: disclose within 3 days
  • Adverse action: consumer has 60 days to request free report copy

Privacy Act of 1974

  • Applies only to federal agencies, not private insurers
  • CA insurance privacy law: authorization valid 30 months (life/health/disability) or 1 year (property/casualty)

Telemarketing

  • Do Not Call Registry restricts calls without permission/business relationship
  • Calls allowed only 8 a.m.–9 p.m. local time
  • Must disclose caller identity, company, and sales purpose

CAN-SPAM

  • Commercial emails must be labeled as ads, have accurate headers/subject lines
  • Must include sender’s physical address
  • Must provide opt-out honored within 10 business days

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California State Regulations & NAIC Insurance Law

Licensing

Any individual applying for a California resident producer’s license must be at least 18 years old and must be a resident of California before submitting an application.

Pre-licensing course and exam

Since January 1, 2026, an applicant for a California property, casualty, life, accident and health, or personal lines license must complete a 12-hour course of study on ethics and the Insurance Code (Cal. Ins. Code § 1749).

A candidate may take no more than 10 license qualification examinations of the same type in any 12-month period (Cal. Ins. Code § 1682).

Fingerprints/background check

California requires fingerprints and a state and federal criminal history check for applicants for every major producer license (Cal. Ins. Code § 1652).

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls. A producer may insure themselves and their family, but a license exists to sell insurance to the public, so states generally restrict obtaining or using a license principally to write controlled business.

Non-resident license

A producer licensed in another state can obtain a California nonresident license without taking California’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held.

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts.

California issues no general temporary license. Instead it issues a certificate of convenience, for example to let someone carry on the business of a licensee who has died, for up to one year after the death (Cal. Ins. Code § 1693).

Military service

A California licensee who enters military service keeps the license in force during that service and until the end of the license year in which the licensee is released, but not less than six months after release (Cal. Ins. Code § 1722).

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

A California producer license runs for a two-year term, ending on the last day of the month in which the license was first issued (Cal. Ins. Code § 1630).

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

An expired California license may still be renewed up to one year after its expiration date, on payment of the renewal fee plus a delinquent fee equal to the one-year license fee (Cal. Ins. Code § 1718).

Continuing education

All states, including California, have continuing education requirements that must be met to renew any major lines (life, health, property, liability) insurance license. Individuals licensed in the state of California must complete continuing education before renewing their license. The number of hours required is set by state law and published by the state insurance department.

Notice of change of name or address

A California licensee must notify the Commissioner immediately of any change of email, residence, principal business or mailing address (Cal. Ins. Code § 1729).

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. A producer who does business under any name other than their legal name must notify the regulator before using it.

Company regulations

An insurance company must be authorized by the Department of Insurance to conduct business in California. To receive a certificate of authority, the company applies to the Commissioner and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and surplus requirement

A company authorized to conduct insurance business in California must maintain minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required.

Medigap policies

To reduce confusion about the many types of Medicare supplement policies available, federal law mandates national standardization of Medigap policies. The law requires insurers to offer a limited number of standardized Medigap plans developed by the NAIC.

Currently, the available plans are A, B, C, D, F, G, K, L, M, and N. Plans E, H, I, and J have been eliminated. In addition, Plans C and F are not available to individuals who became newly eligible for Medicare on or after January 1, 2020.

Plan A includes the “core” benefits (Parts A and B co-payments, 365 additional days of hospitalization, and the first 3 pints of blood). If an insurer sells any Medigap policies in the state, it must offer Plan A.

A Buyer’s Guide and an Outline of Coverage are delivered at the time of application, before accepting any premium payment.

Duties of the Insurance Commissioner

The California Insurance Commissioner is an elected state executive position in the California state government. Insurance Commissioners are elected for four-year terms at the same time as the Governor during federal midterm election years. Like all elected California executive officials, the Insurance Commissioner may not serve more than two terms.

The Commissioner oversees the California Department of Insurance, which regulates the state’s insurance industry. The Department of Insurance is charged with licensing insurance companies and reviewing their financial statements, establishing rate regulations, investigating consumer complaints, and punishing insurers with fines or penalties for regulatory noncompliance.

The Commissioner is responsible for establishing and enforcing regulations in the California insurance market in a manner that protects consumers and encourages economic development.

Those duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Commissioner finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution.

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • The Commissioner must examine every insurer admitted in California at least once every five years (Cal. Ins. Code § 730).

  • Audit the books and records of any resident producer as frequently as necessary.

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

Sidenote
Know this...

The Commissioner does not have the authority to arrest, issue injunctions, or sentence jail time. The Commissioner can start the process, but it takes a law officer to arrest and a judge or court of law to issue injunctions or sentence jail time.

In California, the Department of Insurance’s Fraud Division investigators are peace officers whose primary duty is enforcing the insurance fraud law (Cal. Penal Code § 830.3(i)).

Suspend, revoke or non-renew

The Commissioner has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property received in the course of doing insurance business.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony, of a misdemeanor specified by the insurance laws, or of a public offense involving fraud or dishonesty in accepting, holding or paying money or property (Cal. Ins. Code § 1668(m)).

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than California.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the Commissioner finds that a producer has violated the state’s insurance laws, the Commissioner may order the producer to cease and desist. Receiving a cease and desist order does not mean the producer’s registration has been suspended or revoked, but it does require the producer to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Commissioner is entitled to notice and an opportunity for a hearing, within time limits set by California law, and may ask a court to review the final order.

A licensee served with an accusation has 15 days to file a notice of defense requesting a hearing (Cal. Gov. Code § 11506, applied by Cal. Ins. Code § 1738).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. State law sets the maximum, usually per violation and often with a cap on the total, and a higher tier commonly applies to a violation that was knowing or flagrant. Some violations are also crimes.

In a license disciplinary proceeding, the Commissioner may let a licensee pay a monetary penalty instead of serving a suspension. The statute sets four limits on that penalty: $4,000 for each offense, $20,000 for all the offenses in one proceeding, 30% of the licensee’s gross commissions in the preceding calendar year, and the amount shown to have been received and kept in violation of the code, and the Commissioner need not apply the one that yields the smallest penalty (Cal. Ins. Code § 1748).

Unfair claims settlement practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • The intentional obstruction and delay of claims payment, or the delay of a claims investigation, is a violation of regulation.

  • Neglecting to provide a prompt response and written explanation of insurance policy terms, conditions, and laws related to the contract are examples of unfair claims settlement practices.

  • Failure to provide claims without launching a thorough investigation is a violation of regulation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle a claim for less than fair market value.

Policy forms

Insurers file their policy forms with the Commissioner.

A California disability (health) policy may not be issued until its form has been filed with the Commissioner, and the form is treated as approved once 120 days pass without notice from the Commissioner, or earlier on written approval (Cal. Ins. Code § 10290).

If a policy provision conflicts with California law, the policy is read as amended to conform to the law.

The interest rate an insurer may charge on a life insurance policy loan is also limited by state law.

Record maintenance

A producer keeps records of each transaction (the policies placed, the insureds, the premiums received and any changes) and makes them available for the Commissioner’s inspection.

A California agent or broker must keep the records of each insurance transaction for at least five years after the policy expires or is canceled (10 Cal. Code Regs. § 2190.2).

Fraudulent producer representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in California, but has not passed the appropriate licensing examination, is in violation of regulation. Public communication includes advertisements, letterheads, circulars, business cards, and other methods of representation. These are included in the definition of impersonating a licensed producer.

A producer found guilty of conducting business in California in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation as well (twisting).

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. The model act’s test is whether the statement is untrue, deceptive or misleading, not whether the person meant to deceive.

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure that insurer or any other person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, coercion and intimidation

Entering into an agreement to commit, or by concerted action committing, any act of boycott, coercion or intimidation that results or tends to result in unreasonable restraint of, or monopoly in, the business of insurance is prohibited.

False financial statements

Any licensed producer who makes false statements containing inaccurate material facts, or makes false statements on an application for insurance, is in violation of the state’s unfair trade practices law.

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

California does not prohibit an agent or broker from rebating part of a commission to a client: Proposition 103, approved by California voters in 1988, authorized it (Cal. Ins. Code § 750(d)).

States differ on promotional gifts. The NAIC’s model act lets producers and insurers give customers non-cash gifts, meals or charitable donations up to an amount the state considers reasonable, as long as the gift is not conditioned on buying or renewing a policy and is offered without unfair discrimination. Each state sets its own limit.

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act, on which state unfair trade practices laws are based, prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind.

Children covered as dependents

Under the Affordable Care Act, a plan that offers dependent coverage must make it available to an adult child until age 26, whether or not the child is married, a student or financially dependent on the parent.

A California health policy covering the insured’s family must cover a newborn from the moment of birth and a child placed for adoption from the moment of placement (Cal. Ins. Code § 10119).

Rebating

California does not prohibit an agent or broker from rebating part of a commission to a client: Proposition 103, approved by California voters in 1988, authorized it (Cal. Ins. Code § 750(d)).

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

Splitting or sharing commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance.

Twisting

Providing false information or expressing derogatory ideas about the financial conditions of a competitor company with the intent to lapse or surrender an existing policy is a violation of the law. Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information are prohibited.

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Unfair marketing practices

The Department of Insurance is responsible for establishing minimum standards for full and fair disclosure of policy content. The Department also requires standardization and simplification of the terms used to describe insurance coverage. Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the Glass-Steagall Act of 1933, allowing consolidation of commercial banks, investment institutions, and insurance companies. GLBA established a framework of responsibilities for federal and state regulators for these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013©).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia, and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

Under California’s insurance privacy law, an authorization signed with an application, a reinstatement or a request to change benefits is valid for no longer than 30 months for life, health or disability insurance, or one year for property or casualty insurance (Cal. Ins. Code § 791.06).

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time
  • Must disclose the caller’s identity, the company the caller represents and that the purpose is a sale

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days
Key points

Licensing

  • Minimum age 18, must be California resident
  • Applies to resident producer license applications

Pre-licensing course and exam

  • 12-hour ethics/Insurance Code course required (since Jan 1, 2026)
  • Max 10 exam attempts of same type per 12-month period

Fingerprints/background check

  • Required for all major producer license applicants
  • State and federal criminal history check

Controlled business

  • Insurance on producer’s own life/property/family/employer/controlled business
  • States restrict licenses used principally for controlled business

Non-resident license

  • No CA exam needed if licensed elsewhere and reciprocity exists
  • Requirements: current good-standing license, application/fees, home-state reciprocity
  • Change of address: file within 30 days
  • Moving to new state: apply for resident license within 90 days (no repeat of prelicensing/exam)

Temporary license

  • Issued without exam to keep business serviced (e.g., death/disability of producer, military entry)
  • May require licensed sponsor
  • California instead issues certificate of convenience, valid up to 1 year after death

Military service

  • License stays active during service
  • Extends until end of license year of release, minimum 6 months post-release

Renewal and reinstatement

  • CA license term: 2 years, ends last day of month issued
  • Expired license renewable up to 1 year later with delinquent fee = one year’s license fee

Continuing education

  • Required in all states to renew major lines licenses
  • Hours set by state law/insurance department

Notice of change of name or address

  • Must notify Commissioner immediately of address/email changes
  • Report administrative actions/criminal prosecutions within 30 days
  • Must notify before using any assumed business name

Company regulations

  • Insurers need Certificate of Authority from CA Dept. of Insurance
  • Must file charter, financials, meet capital/surplus requirements

Capital and surplus requirement

  • Insurer must maintain minimum capital/surplus to keep Certificate of Authority

Medigap policies

  • Federally standardized plans (NAIC-developed)
  • Current plans: A, B, C, D, F, G, K, L, M, N (E, H, I, J eliminated)
  • Plans C & F unavailable to those newly eligible on/after Jan 1, 2020
  • Plan A = core benefits; insurers selling Medigap must offer Plan A
  • Buyer’s Guide & Outline of Coverage given at application, before premium payment

Duties of the Insurance Commissioner

  • Elected position, 4-year term, max two terms
  • Oversees CA Dept. of Insurance: licensing, rate regulation, complaint investigation, penalties
  • Must examine every admitted insurer at least every 5 years
  • Cannot arrest, issue injunctions, or sentence jail time (law enforcement/courts do that)

Suspend, revoke or non-renew

  • Grounds include: false application info, fraud, felony/misdemeanor convictions, unfair trade practices, license revoked in another state, exam cheating, misappropriating funds

Cease and desist

  • Ordered for law violations
  • Does not equal suspension/revocation, but stops/limits specific activity

Hearing and penalties

  • Licensee has 15 days to file notice of defense after accusation
  • Civil penalties possible in addition to license action
  • CA penalty caps: $4,000/offense, $20,000/proceeding, 30% of prior year’s gross commissions, or amount wrongfully retained

Unfair claims settlement practices

  • Violations when flagrant/repeated: delaying claims, failing to investigate, denying without investigation, altering application info, settling below fair value

Policy forms

  • Filed with Commissioner; CA health policy form deemed approved after 120 days without objection
  • Conflicting provisions read as amended to match law
  • Policy loan interest rates capped by state law

Record maintenance

  • CA agents/brokers must keep transaction records at least 5 years after policy expires/cancels

Fraudulent producer representation

  • Representing as licensed without passing exam is a violation
  • Applies to all public communications (ads, cards, letterheads)
  • Can result in suspension/revocation of other licenses

Misrepresentation

  • Inaccurate policy quotes/illustrations prohibited
  • Includes incomplete benefit comparisons and “twisting” (inducing lapse/surrender via false info)

False advertising

  • Untrue, deceptive, or misleading statements about insurance business prohibited
  • Applies across all media; intent to deceive not required

Defamation

  • False or malicious statements harming insurer’s financial reputation prohibited
  • Classic example: spreading false rumors of insurer failure

Boycott, coercion and intimidation

  • Prohibited if resulting in unreasonable restraint or monopoly in insurance business

False financial statements

  • Prohibits false statements on applications or financial disclosures

Illegal inducements

  • Offering unauthorized value/gifts to induce purchase is prohibited unless law allows
  • CA permits commission rebating to clients (Prop 103, 1988)
  • NAIC model allows reasonable non-cash gifts, not conditioned on purchase

Unfair discrimination

  • Prohibits differential treatment of similar-risk individuals
  • Cannot discriminate based on sex, marital status, race, religion, national origin
  • Property/casualty: cannot deny solely due to geographic location or disability without actuarial justification

Children covered as dependents

  • ACA: dependent coverage must extend to age 26
  • CA: newborns covered from birth; adopted children from placement

Rebating

  • CA allows commission rebating to clients (Prop 103)

Sharing commission

  • Allowed between licensed producers in same line of business
  • May also pay agencies or non-selling persons per NAIC model

Twisting

  • Misrepresentation inducing policy lapse/surrender/exchange
  • Overlaps with defamation if statements are false/malicious about competitor

Unfair marketing practices

  • Dept. of Insurance sets disclosure/standardization rules
  • Prohibits false claims of government/organization endorsement
  • Prohibits false statements about claims payment timing

Gramm-Leach-Bliley Act (GLBA)

  • Repealed Glass-Steagall; allows bank/insurance/investment consolidation
  • Establishes regulatory framework across financial sectors

McCarran-Ferguson Act

  • 1945 law establishing state-based insurance regulation
  • Grants limited antitrust exemption (excludes health insurance since 2021)

National Association of Insurance Commissioners (NAIC)

  • Standard-setting body formed by state regulators
  • Supports peer review, coordination, and national regulatory consistency

Fair Credit Reporting Act

  • Governs consumer reports used in underwriting
  • Investigative report requests: disclose within 3 days
  • Adverse action: consumer has 60 days to request free report copy

Privacy Act of 1974

  • Applies only to federal agencies, not private insurers
  • CA insurance privacy law: authorization valid 30 months (life/health/disability) or 1 year (property/casualty)

Telemarketing

  • Do Not Call Registry restricts calls without permission/business relationship
  • Calls allowed only 8 a.m.–9 p.m. local time
  • Must disclose caller identity, company, and sales purpose

CAN-SPAM

  • Commercial emails must be labeled as ads, have accurate headers/subject lines
  • Must include sender’s physical address
  • Must provide opt-out honored within 10 business days

Related readings

  • Producer Roles and Receipt Types
  • Underwriting
  • Term Life Insurance
  • Variable Insurance Products
  • Group Life Insurance