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Textbook
1. Introduction
2. Investment vehicle characteristics
2.1 Equity
2.1.1 Common stock
2.1.2 Trading & the market
2.1.3 Stock splits & dividends
2.1.4 ADRs & foreign investments
2.1.5 Preferred stock
2.1.6 Preferred stock features
2.1.7 Convertible preferred stock
2.1.8 Restricted & control stock
2.1.9 Tax implications
2.1.10 Fundamental analysis
2.1.11 Technical analysis
2.1.12 Trends and theories
2.1.13 Dividends
2.1.14 Common stock suitability
2.1.15 Preferred stock suitability
2.2 Debt
2.3 Pooled investments
2.4 Derivatives
2.5 Alternative investments
2.6 Insurance
2.7 Other assets
3. Recommendations & strategies
4. Economic factors & business information
5. Laws & regulations
6. Wrapping up
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2.1.12 Trends and theories
Achievable Series 65
2. Investment vehicle characteristics
2.1. Equity

Trends and theories

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Market trends

A market trend offers insight into the general direction of the market. On any given trading day, market prices go up and down throughout the day. However, trend lines can be drawn through a “big picture” perspective.

Trend line upward

Although this chart shows market movements up and down, the stock is definitely trending upwards. If this was a stock chart over the course of a month, the market was bullish over that timeframe. Temporary declines always occur in bull markets, but a high-level view would accurately describe this as a rising market.

One way to draw a trend line is through a moving average. For example, the 100-day moving average calculates the average price of a stock over the past 100 days. As time is always moving forward, new data continually affects the average. For example, the closing price of a stock today will be factored into the 100-day moving average, while the closing price of the same stock 101 days ago will fall off (no longer factored into the average).

Trend line upward

Trend lines and moving averages are also drawn for bearish markets. There are several movements upward, but market values are generally falling over this period of time.

Trends can be found with charts, but also with number-based data. The S&P 500 is an index of 500 large publicly traded companies in US markets. The general direction of the market can also be found through the advance/decline line. For example:

S&P 500 stocks

Date Price increases Price decreases
Monday 425 stocks 75 stocks
Tuesday 375 stocks 125 stocks
Wednesday 350 stocks 150 stocks

Over a three-day period, there are more stocks going up than down on any given day. You can safely assume the market is rising with the data provided. This is called market breadth, which refers to the general direction of price movements. The breadth of the market is currently bullish (increasing). However, it’s clear the market is moving towards bear territory. There seems to be a reversal occurring as more stocks are decreasing every day. This is referred to as an overbought market.

An overbought market occurs when the overall stock prices are increasing, but are moving towards a market decline. In chart form, it could look something like this:

Overbought market

While the market is still going up, it’s not rising as much as it was in the past. If the trend continues, eventually more stock prices will fall than rise, leading to an overall market decline.

Let’s look at the advance/decline line from the other perspective:

S&P 500 stocks

Date Price increases Price decreases
Monday 50 stocks 450 stocks
Tuesday 90 stocks 410 stocks
Wednesday 160 stocks 340 stocks

Over a three-day period, there are more stocks going down than up every day. You can safely assume the market is falling with the data provided. Again, we refer to this as market breadth, which refers to the general direction of price movements. The breadth of the market is currently bearish (decreasing). However, it’s clear the market is moving towards bull territory. This is another example of a reversal, and this would be referred to as an oversold market.

Oversold market

An oversold market occurs when the overall stock prices are decreasing, but are starting to trend towards a rising market. Market prices are not falling as much as they were in the past. If the trend continues, eventually more stocks will increase than decrease, leading to a rising market.

When a stock price or the general market sees a reduction in volatility, a consolidation may be occurring. If price fluctuations seem to be indecisive and stay within a specific range, a market trend is difficult to draw. For example:

Consolidating market

While market prices were falling in the beginning, they stabilized, then stuck within a narrow range. In many cases, traders looking to make a quick buck in the market would stay away from a stock exhibiting this behavior. However, this may be the perfect environment for a flat market strategy (like covered calls, which we’ll learn about later).

Market volume is another trend that technical analysts pay attention to. It measures the amount of trading in a given stock or the general market. For example, the average daily trading volume of Snapchat stock (ticker: SNAP) is 23 million shares (as of January 2022). If there’s a significant increase or decrease in the number of shares traded on any given day (for example, 150 million shares of SNAP are traded in one day), it would grab a technical analyst’s attention. While the consequence of an increase or decrease in trading volume could vary, it’s another piece of data chartists care about.

Resistance & support levels

If the market or a stock price can’t seem to go above or below certain points, resistance & support levels can be identified. For example:

Time money chart

When this stock starts approaching $50, it reverses back down. This is known as the resistance level ($50 in this example). When it approaches $40, it reverses back up. This is known as the support level ($40 in this example). As we learned earlier, this is an example of a consolidating market, which results in difficulty assigning a market trend. While in the middle of the resistance and support levels, a neutral strategy (like covered calls could be profitable.

A breakout would have to occur for a bullish or bearish trend to be identified. Here’s an example of an upside breakout:

Time money chart

When a breakout occurs, stock prices tend to continue moving in that direction. It can be assumed thousands of investors could be watching these market movements, which creates a self-fulfilling prophecy. When stock prices rise above resistance levels, investors attempt to “jump on the bandwagon,” buy the stock, and ride it upward. An influx of demand will lead to rising market prices. Therefore, an upside breakout is a bullish indicator.

A downside breakout looks exactly the opposite:

Time money chart

Again, a breakout trend tends to continue in the same direction. When stock prices fall below support levels, investors attempt to “jump off the bandwagon” and sell stock to avoid future losses. A more savvy technical analyst might even sell short the stock and profit if the market continues to fall. When investors see the downside breakout, usually an influx of supply (sales of that security) drives down the price, pushing it down even further.

In the order types chapter, we’ll discuss what types of orders investors can place to benefit from an upside or downside breakout.

Theories

In general, any theory relating to analyzing and predicting market trends most likely relates to technical analysis. While several theories exist, you only need to be aware of a few of them for the exam.

Odd lot theory

The odd lot theory is a bit of a mean one but is true from time to time. You may recall from your SIE studies that a round lot, which is a standardized unit of trading, is typically 100 shares for stock. Institutions and wealthier investors, who tend to have access to large amounts of capital (money) and are well-informed, usually trade in round lots. Instead of buying stock in small increments, these investors tend to trade in increments of hundreds or thousands of shares.

An odd lot is a denomination less than a round lot. If a round lot is usually 100, then an odd lot would be a purchase of stock in an amount less than 100. If you purchased 37 shares of a stock, you’re buying an odd lot of shares.

While there’s nothing inherently wrong with buying or selling stock in odd lots, investors with less skill and experience tend to trade in those increments. Uninformed investors are more likely to buy when the market is too high, and sell when the market is too low. If there’s an odd-lot trading trend identified, those investors are likely wrong about their assumptions (at least according to the odd lot theory).

If a technical analyst believes in the odd lot theory, they would keep an eye out for unique odd lot trading patterns. For example, if a chartist found a large influx of odd lot sales of a specific security, they would be bullish on that security and potentially consider making a purchase. To keep it simple, technical analysts identify odd lot trends and do the exact opposite.

Short interest theory

Investors can short sell securities to bet against a security. Short interest is the measurement of the percent of an issuer’s stock being sold short. For example, if ABC company’s short interest is 20%, then 20% of their outstanding shares have been borrowed and sold short.

You may think a high short interest level is a bearish indicator, but the short interest theory is somewhat counterintuitive. The theory states a high number of shares sold short is a bullish indicator. There’s actually is a good reason for this.

When investors sell short securities, they are obligated to buy them back at some point in the future (to return the borrowed shares to their financial firm). If a stock has a high short interest level, the influx of sales has already been factored into the market price. All of those short sellers must buy back the stock at some point, which will drive demand and the stock price upward.

The higher a stock’s short interest level, the more bullish technical analysts are on the stock. It also applies the other way. The lower a stock’s short interest level, the more bearish chartists tend to be.

Key points

Market trend

  • Identifies general market movement
  • Trend lines depict bullish or bearish directions
  • Moving averages are a type of trend line

Advance/decline line

  • Details the number of stocks up vs. down
  • Helps determine overbought or oversold markets

Overbought market

  • Rising market, but starting to trend downward
  • Bearish indicator

Oversold market

  • Falling market, but starting to trend upward
  • Bullish indicator

Consolidation

  • Market moves within narrow parameters
  • Indicates uncertain or neutral market

Market volume

  • Measures the number of securities traded

Resistance levels

  • The market price where stock avoids going above
  • Breakout above is a bullish indicator

Support levels

  • The market price where stock avoids going below
  • Breakout below is a bearish indicator

Round & odd lots

  • A round lot is a standard trading denomination
  • Typical round lot (stock) = 100 shares
  • Odd lot denomination is less than a round lot

Odd lot theory

  • Investors trading in odd lots are wrong
  • Do the opposite of odd lot trends to profit

Short interest

  • Percentage of shares sold short

Short interest theory

  • High short interest = bullish indicator
  • Low short interest = bearish indicator

Efficient markets theory

  • Market prices instantly reflect new public info

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