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1. General Insurance Concepts
2. Producer Roles and Receipt Types
3. Principles of Life Insurance
4. Underwriting
5. Term Life Insurance
6. Whole Life Insurance
7. Variable Insurance Products
8. Group Life Insurance
9. Life Insurance Provisions
10. Annuities
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12. Qualified Retirement Plans
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Louisiana State Regulations & NAIC Insurance Law

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Licensing

To apply for a Louisiana resident producer’s license, you must:

  • Be at least 18 years old
  • Be a Louisiana resident before you submit your application, or maintain the principal place of business in Louisiana (La. Rev. Stat. § 22:1546(A)(2))

Pre-licensing course and exam

Louisiana does not have specific pre-licensing requirements, but a resident applicant must pass the examinations for the lines of authority applied for (La. Rev. Stat. § 22:1546(A)).

Fingerprints/background check

The Commissioner reviews an applicant’s background before issuing a license. Louisiana requires a criminal history record check on each applicant for a resident producer license, and each applicant must submit a full set of fingerprints for state and FBI criminal history record checks (La. Rev. Stat. § 22:1546(D)(2)).

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls. A producer may insure themselves and their family, but a license exists to sell insurance to the public, so states generally restrict obtaining or using a license principally to write controlled business.

Louisiana will not grant, renew, reinstate or continue a license used for the sole purpose of writing controlled business (insurance on the interests of the licensee or the licensee’s immediate family or employer, or covering a business in which the licensee or a family member is an officer, director, substantial stockholder, partner, associate or employee). A license is treated as used for that purpose if, in any 12-month period, commissions on controlled business exceed 25% of the commissions on all business the licensee writes; insurance written in connection with credit transactions is not counted (La. Rev. Stat. § 22:1544(C)).

Non-resident license

A producer licensed in another state can obtain a Louisiana nonresident license without taking Louisiana’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held.

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

Under the NAIC’s model act, the regulator may also issue one in any other circumstance where it finds that the public interest will best be served.

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts.

The NAIC’s model act limits a temporary license to 180 days.

Military service

Under the NAIC’s model act, a producer who cannot meet license renewal requirements because of military service, or because of another extenuating circumstance such as a long-term medical disability, may request a waiver of those requirements and of any examination, fine or sanction for missing them.

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

Each state sets its own renewal cycle.

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

Under the NAIC’s model act, a lapsed license may be reinstated within 12 months of the renewal due date, for a penalty of double the unpaid renewal fee. Each state sets its own window and fee, and after the window closes the person must qualify for a new license.

Continuing education

All states, including Louisiana, have continuing education requirements that must be met to renew any major lines (life, health, property, liability) insurance license. Many states also require continuing education of other licensees, such as adjusters or title or bail bond agents, while exempting producers who hold only certain limited lines; each state’s law says which. Individuals licensed in the state of Louisiana must complete continuing education prior to renewing their license. The number of hours required is set by state law and published by the state insurance department.

Notice of change of name or address

Under the NAIC’s model act, the licensee reports a change of address to the regulator within 30 days of the change.

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. A producer who does business under any name other than their legal name must notify the regulator before using it.

Company regulations

An insurance company must be authorized by the Department of Insurance to conduct business in Louisiana. To receive a certificate of authority, the company applies to the Commissioner and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and surplus requirement

A company authorized to conduct insurance business in Louisiana must maintain minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required. In Louisiana, when a domestic stock insurer’s paid-in capital and required surplus are impaired, the Commissioner requires its stockholders to make good the impairment within a period the Commissioner sets, but not more than ninety days (La. Rev. Stat. § 22:89).

Duties of the Commissioner of Insurance

The Louisiana Commissioner of Insurance is an elected state executive position in the Louisiana state government. Commissioners are elected to a four-year term and are not subject to term limits.

The commissioner has jurisdiction over the life, health and accident, property and liability, marine and inland marine, fidelity and surety, and title insurance industries in Louisiana.

The Commissioner is responsible for establishing and enforcing regulations in the Louisiana insurance market in a manner that protects consumers and encourages economic development.

Those duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Commissioner finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution.

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • Examine the financial condition of insurers; the NAIC’s model examination law calls for every insurer to be examined at least once every five years.

  • Audit the books and records of any resident producer as frequently as necessary. In Louisiana, the Commissioner may examine the accounts, records, documents and transactions of any insurance producer, so far as they relate to insurance, as often as the Commissioner considers advisable (La. R.S. 22:1989(1)).

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

Sidenote
Know this...

The Commissioner does not have the authority to arrest, issue injunctions, or sentence jail time. The Commissioner can start the process, but it takes a law officer to arrest and a judge or court of law to issue injunctions or sentence jail time.

Suspend, revoke or non-renew

The Commissioner has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license. Under the NAIC’s model act, the ground is broader: providing incorrect, misleading, incomplete or materially untrue information in the license application.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property received in the course of doing insurance business.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony. Louisiana’s ground is broader: it also covers a nolo contendere plea to any felony and a conviction of any misdemeanor involving moral turpitude or public corruption, among others (La. Rev. Stat. § 22:1554(A)(7)).

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than Louisiana. Under the NAIC’s model act, a license denied in another state is also a ground.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the Commissioner finds that a producer has violated the state’s insurance laws, the Commissioner may order the producer to cease and desist. Receiving a cease and desist order does not mean the producer’s registration has been suspended or revoked, but it does require the producer to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Commissioner is entitled to notice and an opportunity for a hearing, within time limits set by Louisiana law, and may ask a court to review the final order. In Louisiana the order can come before any hearing: the Commissioner serves a notice of wrongful conduct with an opportunity to show cause, and after the person’s response, or twenty days without one, may order the person to cease and desist (La. Rev. Stat. §§ 22:1968(A), 22:1969(A), 22:2195). A demand for a hearing must be filed within thirty days after notice of the act or order, and it does not stay the order unless the division of administrative law grants a stay (La. Rev. Stat. §§ 22:2191(B)(1), 22:2204(A)).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. State law sets the maximum, usually per violation and often with a cap on the total, and a higher tier commonly applies to a violation that was knowing or flagrant. Some violations are also crimes.

Unfair claims settlement practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Louisiana’s statute reaches the claim settlement practices it lists when committed or performed with such frequency as to indicate a general business practice (La. Rev. Stat. § 22:1964(14)).

  • Unreasonably delaying the investigation or payment of claims by requiring both a formal proof of loss form and subsequent verification that would result in duplication of information and verification appearing in the formal proof of loss form.

  • Failing, in the case of claims denials or offers of compromise settlement, to promptly provide a reasonable and accurate explanation of the basis for such actions.

  • Refusing to pay claims without conducting a reasonable investigation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle or settling a claim for less than the amount a reasonable person would believe the insured or beneficiary was entitled to by reference to written or printed advertising material accompanying or made part of an application.

Policy forms

Insurers file their policy forms with the Commissioner.

Depending on the line of insurance and the form, a state may require approval before a form is used, often with a period after which a filing that has not been acted on is deemed approved, or may allow the form to be used as soon as it is filed (“file and use”).

Under the usual conformity rule, which many states’ insurance codes write into law, a policy provision that conflicts with state law does not make the policy invalid: the policy is read as amended to conform to the law.

The interest rate an insurer may charge on a life insurance policy loan is also limited by state law.

Record maintenance

A producer keeps records of each transaction (the policies placed, the insureds, the premiums received and any changes) and makes them available for the Commissioner’s inspection.

Fraudulent producer representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in Louisiana, but has not passed the appropriate licensing examination, is in violation of regulation.

Any means of public communication is included in the definition of impersonating a licensed producer, including advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in Louisiana in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited. Under the NAIC’s model act, any estimate, illustration or statement that misrepresents a policy’s benefits, advantages, conditions or terms is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation as well (twisting).

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. Under the model act, such a statement is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Some state laws adopt this condition, and others reach a single such statement.

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure such insurer. Some states’ laws reach further, to a statement calculated to injure any person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, coercion and intimidation

Entering into an agreement to commit, or by concerted action committing, any act of boycott, coercion or intimidation that results or tends to result in unreasonable restraint of, or monopoly in, the business of insurance is prohibited.

False financial statements

In Louisiana, knowingly filing with a public official, or knowingly making, publishing or circulating, a false material statement of fact about an insurer’s financial condition is an unfair trade practice (La. Rev. Stat. § 22:1964(5)), and so is making false or fraudulent statements on or relative to an application for a policy to obtain a fee, commission, money or other benefit (La. Rev. Stat. § 22:1964(18)).

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

States differ on promotional gifts. The NAIC’s model act lets producers and insurers give customers non-cash gifts, meals or charitable donations up to an amount the state considers reasonable, as long as the gift is not conditioned on buying or renewing a policy and is offered without unfair discrimination. Each state sets its own limit. Louisiana’s statute names no gift allowance: it bars giving, as an inducement to insurance, anything of value not specified in the contract, except as the law expressly provides (La. Rev. Stat. § 22:1964(8)).

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act, on which state unfair trade practices laws are based, prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind. Louisiana bars refusing life insurance, annuities or disability coverage, or charging unfairly discriminatory rates for them, solely because the applicant has a severe disability, which includes vision of 20/200 or worse in the better eye with correction and total deafness, unless the difference rests on sound actuarial principles or actual experience (La. Rev. Stat. § 22:1097).

Errors & Omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties. E&O covers negligence and unintentional mistakes that cause financial harm to clients. It does not cover intentional misconduct, criminal acts, or regulatory fines.

Rebating

Louisiana licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance.

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

The splitting or sharing of commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance. Louisiana’s rule is narrower: a producer may pay a commission to an insurance agency, or to a person not licensed as a producer in Louisiana who is licensed in their home state and acts only to help Louisiana producers place business with authorized insurers (La. Rev. Stat. § 22:1557(A)(4)).

Twisting

Providing false information or expressing derogatory ideas about the financial conditions of a competitor company with the intent to lapse or surrender an existing policy is a violation of the law. Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information is prohibited.

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Unfair marketing practices

The Department of Insurance is responsible for establishing minimum standards for the full and fair disclosure of policy content. The Department also requires the standardization and simplification of the terms used to describe insurance coverage. Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the parts of the Glass-Steagall Act of 1933 that kept commercial banks and securities firms apart, and allowed the consolidation of commercial banks, investment institutions and insurance companies. GLBA established a framework of responsibilities of federal and state regulators for these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013(c)).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

In states that adopted the NAIC’s Insurance Information and Privacy Protection Model Act, an authorization to collect personal information signed with an application is valid for no more than 30 months for life, health or disability insurance and one year for property or casualty insurance.

Under the same model act, a person told of an adverse underwriting decision may ask in writing, within 90 business days of the notice, for the specific reasons for it, which must be given within 21 business days of the request.

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time under federal rules; Louisiana’s own law is narrower, making it unlawful to use automatic dialing equipment or a live operator to call offering consumer goods or services other than between 8 a.m. and 8 p.m., Monday through Saturday, or on Sundays or state holidays (La. Rev. Stat. § 45:811(2)-(3))
  • Must give the caller’s name, the name of the company the call is made for, and a telephone number or address at which that company can be contacted

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days

Licensing

  • Minimum age 18; must be LA resident or have principal place of business in LA
  • Must pass exam for lines of authority applied for (no pre-licensing course required)
  • Background/fingerprint check required before license issuance

Controlled business

  • Insurance on producer’s own life/property/family/employer’s interests
  • Licenses restricted from being used principally to write controlled business

Non-resident license

  • Available without retaking LA exam if licensed in good standing in home state
  • Requires reciprocity, application, and fee payment
  • Change of address: file within 30 days; moving to new state: apply for resident license within 90 days

Temporary license

  • Issued without exam to keep business serviced (e.g., death/disability of producer, military deployment)
  • May require licensed sponsor
  • Limited to 180 days under NAIC model act

Military service

  • Waiver available for renewal requirements, exams, fines if unable to comply due to military service or extenuating circumstances

Renewal and reinstatement

  • Requires fee payment + continuing education by due date
  • Lapsed license reinstatement: within 12 months, penalty = double unpaid fee (NAIC model)
  • After window closes, must requalify as new applicant

Continuing education

  • Required in all states, including LA, to renew major lines licenses
  • Hours set by state law/published by DOI

Notice of change of name or address

  • Report address change within 30 days
  • Report administrative action/criminal prosecution within 30 days of final disposition/pretrial hearing
  • Must notify regulator before using any assumed business name

Company regulations

  • Insurer must obtain certificate of authority from Commissioner
  • Must file charter, financial statements, meet capital/surplus requirements

Capital and surplus requirement

  • Insurer must maintain minimum capital/surplus to keep certificate of authority
  • LA: impaired capital must be corrected by stockholders within max 90 days (La. Rev. Stat. § 22:89)

Duties of the Commissioner of Insurance

  • Elected position, 4-year term, no term limits
  • Oversees life, health, property, liability, marine, surety, title insurance
  • Duties: investigate violations, examine insurer finances (every 5 years per NAIC), audit producers, collect fees, issue fines, approve forms/rates
  • Cannot arrest, issue injunctions, or sentence jail time (law officers/courts handle that)

Suspend, revoke or non-renew

  • Grounds include: false application info, fraud, felony conviction (LA also includes nolo contendere pleas and moral turpitude misdemeanors), unfair trade practices, prior license revocation elsewhere, exam cheating

Cease and desist

  • Ordered when producer violates insurance laws
  • Does not equal suspension/revocation; requires stopping specific activity

Hearing and penalties

  • Right to notice and hearing; LA allows order before hearing via notice/show cause
  • Hearing demand: within 30 days; does not stay order unless granted
  • Civil penalties possible, higher for knowing/flagrant violations; some violations are crimes

Unfair claims settlement practices

  • Violations when frequent enough to be a business practice: delaying claims, failing to investigate, misrepresenting policy terms, altering application info without consent, denying without investigation, settling for less than the application’s advertising material led the insured to expect

Policy forms

  • Insurers file forms with Commissioner
  • May require prior approval or “file and use”
  • Non-conforming provisions read as amended to match law
  • Policy loan interest rates capped by state law

Record maintenance

  • Producers must keep transaction records available for Commissioner inspection

Fraudulent producer representation

  • Illegal to claim licensure without passing exam
  • Includes all public communication forms (ads, cards, letterhead)
  • Can result in suspension/revocation of other licenses

Misrepresentation

  • Prohibited: inaccurate policy terms, incomplete benefit comparisons
  • Twisting: inducing lapse/surrender via false info

False advertising

  • Untrue, deceptive, or misleading insurance statements banned; NAIC model: unfair if flagrant and in conscious disregard of the law, or a general business practice
  • Applies to all media types

Defamation

  • False or malicious statements about insurer’s financial condition, made to injure, is unfair trade practice

Boycott, coercion and intimidation

  • Concerted acts causing unreasonable restraint/monopoly in insurance business prohibited

False financial statements

  • LA: knowingly filing false financial statements about insurer is unfair trade practice (§22:1964(5))
  • Also prohibited: false statements on applications for fees/commissions (§22:1964(18))

Illegal inducements

  • Offering value not in policy as inducement is prohibited unless expressly allowed
  • NAIC model allows reasonable non-cash gifts/donations if not conditioned on purchase
  • LA has no stated gift allowance; bars unlisted inducements (§22:1964(8))

Unfair discrimination

  • Prohibited: differing treatment of same-class/equal-risk individuals
  • Cannot discriminate based on sex, marital status, race, religion, national origin
  • P&C: cannot deny solely due to geographic location or disability without actuarial basis
  • LA: bars discrimination against severely disabled (e.g., 20/200 vision, deafness) unless actuarially justified (§22:1097)

Errors & Omissions

  • E&O insurance covers negligent professional acts by producers
  • Does not cover intentional misconduct, crimes, or regulatory fines

Rebating

  • Prohibited: giving refunds/discounts/credits to induce insurance purchase
  • Soliciting/negotiating insurance implies licensure

Sharing commission

  • Allowed between licensed producers in same line
  • NAIC model permits payment to agencies/unlicensed persons; LA rule narrower (§22:1557(A)(4))

Twisting

  • Misrepresentation to induce lapse/surrender of policy
  • Distinct from defamation (which targets insurer’s reputation)

Unfair marketing practices

  • DOI sets standards for disclosure and simplified terminology
  • Prohibited: false claims of government/organization endorsement; false claims about claims-payment timing

Gramm-Leach Bliley Act (GLBA)

  • Repealed key parts of Glass-Steagall; allows merging of banks, investment firms, insurers
  • Establishes federal/state regulatory framework for combined financial services

McCarran-Ferguson Act

  • 1945 law: insurance regulated at state level
  • Grants limited federal antitrust exemption
  • Since 2021, exemption excludes health insurance (except historical loss data sharing)

National Association of Insurance Commissioners (NAIC)

  • Standard-setting body governed by state insurance regulators
  • Coordinates peer review, best practices, and regulatory oversight nationally/internationally

Fair Credit Reporting Act

  • Governs consumer reports used in underwriting
  • Investigative report request: disclose to consumer within 3 days
  • Adverse action: must notify consumer; consumer has 60 days to request free report; may also dispute errors

Privacy Act of 1974

  • Applies only to federal agencies, not private insurers
  • Insurer privacy governed by FCRA, GLBA, state law
  • NAIC model: authorization valid max 30 months (life/health/disability) or 1 year (property/casualty)

Telemarketing

  • Do Not Call Registry protects registered numbers
  • Federal calling hours: 8am–9pm local time; LA narrower: 8am–8pm, Mon–Sat (excludes Sundays/holidays) (§45:811)
  • Must disclose caller’s name, the company the call is made for, and a number or address for it

CAN-SPAM

  • Commercial emails must be labeled as ads, have accurate headers/subject lines
  • Must include sender’s physical address
  • Opt-out requests must be honored within 10 business days

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Louisiana State Regulations & NAIC Insurance Law

Licensing

To apply for a Louisiana resident producer’s license, you must:

  • Be at least 18 years old
  • Be a Louisiana resident before you submit your application, or maintain the principal place of business in Louisiana (La. Rev. Stat. § 22:1546(A)(2))

Pre-licensing course and exam

Louisiana does not have specific pre-licensing requirements, but a resident applicant must pass the examinations for the lines of authority applied for (La. Rev. Stat. § 22:1546(A)).

Fingerprints/background check

The Commissioner reviews an applicant’s background before issuing a license. Louisiana requires a criminal history record check on each applicant for a resident producer license, and each applicant must submit a full set of fingerprints for state and FBI criminal history record checks (La. Rev. Stat. § 22:1546(D)(2)).

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls. A producer may insure themselves and their family, but a license exists to sell insurance to the public, so states generally restrict obtaining or using a license principally to write controlled business.

Louisiana will not grant, renew, reinstate or continue a license used for the sole purpose of writing controlled business (insurance on the interests of the licensee or the licensee’s immediate family or employer, or covering a business in which the licensee or a family member is an officer, director, substantial stockholder, partner, associate or employee). A license is treated as used for that purpose if, in any 12-month period, commissions on controlled business exceed 25% of the commissions on all business the licensee writes; insurance written in connection with credit transactions is not counted (La. Rev. Stat. § 22:1544(C)).

Non-resident license

A producer licensed in another state can obtain a Louisiana nonresident license without taking Louisiana’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held.

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

Under the NAIC’s model act, the regulator may also issue one in any other circumstance where it finds that the public interest will best be served.

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts.

The NAIC’s model act limits a temporary license to 180 days.

Military service

Under the NAIC’s model act, a producer who cannot meet license renewal requirements because of military service, or because of another extenuating circumstance such as a long-term medical disability, may request a waiver of those requirements and of any examination, fine or sanction for missing them.

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

Each state sets its own renewal cycle.

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

Under the NAIC’s model act, a lapsed license may be reinstated within 12 months of the renewal due date, for a penalty of double the unpaid renewal fee. Each state sets its own window and fee, and after the window closes the person must qualify for a new license.

Continuing education

All states, including Louisiana, have continuing education requirements that must be met to renew any major lines (life, health, property, liability) insurance license. Many states also require continuing education of other licensees, such as adjusters or title or bail bond agents, while exempting producers who hold only certain limited lines; each state’s law says which. Individuals licensed in the state of Louisiana must complete continuing education prior to renewing their license. The number of hours required is set by state law and published by the state insurance department.

Notice of change of name or address

Under the NAIC’s model act, the licensee reports a change of address to the regulator within 30 days of the change.

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. A producer who does business under any name other than their legal name must notify the regulator before using it.

Company regulations

An insurance company must be authorized by the Department of Insurance to conduct business in Louisiana. To receive a certificate of authority, the company applies to the Commissioner and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and surplus requirement

A company authorized to conduct insurance business in Louisiana must maintain minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required. In Louisiana, when a domestic stock insurer’s paid-in capital and required surplus are impaired, the Commissioner requires its stockholders to make good the impairment within a period the Commissioner sets, but not more than ninety days (La. Rev. Stat. § 22:89).

Duties of the Commissioner of Insurance

The Louisiana Commissioner of Insurance is an elected state executive position in the Louisiana state government. Commissioners are elected to a four-year term and are not subject to term limits.

The commissioner has jurisdiction over the life, health and accident, property and liability, marine and inland marine, fidelity and surety, and title insurance industries in Louisiana.

The Commissioner is responsible for establishing and enforcing regulations in the Louisiana insurance market in a manner that protects consumers and encourages economic development.

Those duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Commissioner finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution.

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • Examine the financial condition of insurers; the NAIC’s model examination law calls for every insurer to be examined at least once every five years.

  • Audit the books and records of any resident producer as frequently as necessary. In Louisiana, the Commissioner may examine the accounts, records, documents and transactions of any insurance producer, so far as they relate to insurance, as often as the Commissioner considers advisable (La. R.S. 22:1989(1)).

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

Sidenote
Know this...

The Commissioner does not have the authority to arrest, issue injunctions, or sentence jail time. The Commissioner can start the process, but it takes a law officer to arrest and a judge or court of law to issue injunctions or sentence jail time.

Suspend, revoke or non-renew

The Commissioner has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license. Under the NAIC’s model act, the ground is broader: providing incorrect, misleading, incomplete or materially untrue information in the license application.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property received in the course of doing insurance business.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony. Louisiana’s ground is broader: it also covers a nolo contendere plea to any felony and a conviction of any misdemeanor involving moral turpitude or public corruption, among others (La. Rev. Stat. § 22:1554(A)(7)).

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than Louisiana. Under the NAIC’s model act, a license denied in another state is also a ground.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the Commissioner finds that a producer has violated the state’s insurance laws, the Commissioner may order the producer to cease and desist. Receiving a cease and desist order does not mean the producer’s registration has been suspended or revoked, but it does require the producer to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Commissioner is entitled to notice and an opportunity for a hearing, within time limits set by Louisiana law, and may ask a court to review the final order. In Louisiana the order can come before any hearing: the Commissioner serves a notice of wrongful conduct with an opportunity to show cause, and after the person’s response, or twenty days without one, may order the person to cease and desist (La. Rev. Stat. §§ 22:1968(A), 22:1969(A), 22:2195). A demand for a hearing must be filed within thirty days after notice of the act or order, and it does not stay the order unless the division of administrative law grants a stay (La. Rev. Stat. §§ 22:2191(B)(1), 22:2204(A)).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. State law sets the maximum, usually per violation and often with a cap on the total, and a higher tier commonly applies to a violation that was knowing or flagrant. Some violations are also crimes.

Unfair claims settlement practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Louisiana’s statute reaches the claim settlement practices it lists when committed or performed with such frequency as to indicate a general business practice (La. Rev. Stat. § 22:1964(14)).

  • Unreasonably delaying the investigation or payment of claims by requiring both a formal proof of loss form and subsequent verification that would result in duplication of information and verification appearing in the formal proof of loss form.

  • Failing, in the case of claims denials or offers of compromise settlement, to promptly provide a reasonable and accurate explanation of the basis for such actions.

  • Refusing to pay claims without conducting a reasonable investigation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle or settling a claim for less than the amount a reasonable person would believe the insured or beneficiary was entitled to by reference to written or printed advertising material accompanying or made part of an application.

Policy forms

Insurers file their policy forms with the Commissioner.

Depending on the line of insurance and the form, a state may require approval before a form is used, often with a period after which a filing that has not been acted on is deemed approved, or may allow the form to be used as soon as it is filed (“file and use”).

Under the usual conformity rule, which many states’ insurance codes write into law, a policy provision that conflicts with state law does not make the policy invalid: the policy is read as amended to conform to the law.

The interest rate an insurer may charge on a life insurance policy loan is also limited by state law.

Record maintenance

A producer keeps records of each transaction (the policies placed, the insureds, the premiums received and any changes) and makes them available for the Commissioner’s inspection.

Fraudulent producer representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in Louisiana, but has not passed the appropriate licensing examination, is in violation of regulation.

Any means of public communication is included in the definition of impersonating a licensed producer, including advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in Louisiana in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited. Under the NAIC’s model act, any estimate, illustration or statement that misrepresents a policy’s benefits, advantages, conditions or terms is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation as well (twisting).

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. Under the model act, such a statement is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Some state laws adopt this condition, and others reach a single such statement.

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure such insurer. Some states’ laws reach further, to a statement calculated to injure any person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, coercion and intimidation

Entering into an agreement to commit, or by concerted action committing, any act of boycott, coercion or intimidation that results or tends to result in unreasonable restraint of, or monopoly in, the business of insurance is prohibited.

False financial statements

In Louisiana, knowingly filing with a public official, or knowingly making, publishing or circulating, a false material statement of fact about an insurer’s financial condition is an unfair trade practice (La. Rev. Stat. § 22:1964(5)), and so is making false or fraudulent statements on or relative to an application for a policy to obtain a fee, commission, money or other benefit (La. Rev. Stat. § 22:1964(18)).

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

States differ on promotional gifts. The NAIC’s model act lets producers and insurers give customers non-cash gifts, meals or charitable donations up to an amount the state considers reasonable, as long as the gift is not conditioned on buying or renewing a policy and is offered without unfair discrimination. Each state sets its own limit. Louisiana’s statute names no gift allowance: it bars giving, as an inducement to insurance, anything of value not specified in the contract, except as the law expressly provides (La. Rev. Stat. § 22:1964(8)).

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act, on which state unfair trade practices laws are based, prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind. Louisiana bars refusing life insurance, annuities or disability coverage, or charging unfairly discriminatory rates for them, solely because the applicant has a severe disability, which includes vision of 20/200 or worse in the better eye with correction and total deafness, unless the difference rests on sound actuarial principles or actual experience (La. Rev. Stat. § 22:1097).

Errors & Omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties. E&O covers negligence and unintentional mistakes that cause financial harm to clients. It does not cover intentional misconduct, criminal acts, or regulatory fines.

Rebating

Louisiana licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance.

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

The splitting or sharing of commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance. Louisiana’s rule is narrower: a producer may pay a commission to an insurance agency, or to a person not licensed as a producer in Louisiana who is licensed in their home state and acts only to help Louisiana producers place business with authorized insurers (La. Rev. Stat. § 22:1557(A)(4)).

Twisting

Providing false information or expressing derogatory ideas about the financial conditions of a competitor company with the intent to lapse or surrender an existing policy is a violation of the law. Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information is prohibited.

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Unfair marketing practices

The Department of Insurance is responsible for establishing minimum standards for the full and fair disclosure of policy content. The Department also requires the standardization and simplification of the terms used to describe insurance coverage. Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the parts of the Glass-Steagall Act of 1933 that kept commercial banks and securities firms apart, and allowed the consolidation of commercial banks, investment institutions and insurance companies. GLBA established a framework of responsibilities of federal and state regulators for these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013(c)).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

In states that adopted the NAIC’s Insurance Information and Privacy Protection Model Act, an authorization to collect personal information signed with an application is valid for no more than 30 months for life, health or disability insurance and one year for property or casualty insurance.

Under the same model act, a person told of an adverse underwriting decision may ask in writing, within 90 business days of the notice, for the specific reasons for it, which must be given within 21 business days of the request.

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time under federal rules; Louisiana’s own law is narrower, making it unlawful to use automatic dialing equipment or a live operator to call offering consumer goods or services other than between 8 a.m. and 8 p.m., Monday through Saturday, or on Sundays or state holidays (La. Rev. Stat. § 45:811(2)-(3))
  • Must give the caller’s name, the name of the company the call is made for, and a telephone number or address at which that company can be contacted

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days
Key points

Licensing

  • Minimum age 18; must be LA resident or have principal place of business in LA
  • Must pass exam for lines of authority applied for (no pre-licensing course required)
  • Background/fingerprint check required before license issuance

Controlled business

  • Insurance on producer’s own life/property/family/employer’s interests
  • Licenses restricted from being used principally to write controlled business

Non-resident license

  • Available without retaking LA exam if licensed in good standing in home state
  • Requires reciprocity, application, and fee payment
  • Change of address: file within 30 days; moving to new state: apply for resident license within 90 days

Temporary license

  • Issued without exam to keep business serviced (e.g., death/disability of producer, military deployment)
  • May require licensed sponsor
  • Limited to 180 days under NAIC model act

Military service

  • Waiver available for renewal requirements, exams, fines if unable to comply due to military service or extenuating circumstances

Renewal and reinstatement

  • Requires fee payment + continuing education by due date
  • Lapsed license reinstatement: within 12 months, penalty = double unpaid fee (NAIC model)
  • After window closes, must requalify as new applicant

Continuing education

  • Required in all states, including LA, to renew major lines licenses
  • Hours set by state law/published by DOI

Notice of change of name or address

  • Report address change within 30 days
  • Report administrative action/criminal prosecution within 30 days of final disposition/pretrial hearing
  • Must notify regulator before using any assumed business name

Company regulations

  • Insurer must obtain certificate of authority from Commissioner
  • Must file charter, financial statements, meet capital/surplus requirements

Capital and surplus requirement

  • Insurer must maintain minimum capital/surplus to keep certificate of authority
  • LA: impaired capital must be corrected by stockholders within max 90 days (La. Rev. Stat. § 22:89)

Duties of the Commissioner of Insurance

  • Elected position, 4-year term, no term limits
  • Oversees life, health, property, liability, marine, surety, title insurance
  • Duties: investigate violations, examine insurer finances (every 5 years per NAIC), audit producers, collect fees, issue fines, approve forms/rates
  • Cannot arrest, issue injunctions, or sentence jail time (law officers/courts handle that)

Suspend, revoke or non-renew

  • Grounds include: false application info, fraud, felony conviction (LA also includes nolo contendere pleas and moral turpitude misdemeanors), unfair trade practices, prior license revocation elsewhere, exam cheating

Cease and desist

  • Ordered when producer violates insurance laws
  • Does not equal suspension/revocation; requires stopping specific activity

Hearing and penalties

  • Right to notice and hearing; LA allows order before hearing via notice/show cause
  • Hearing demand: within 30 days; does not stay order unless granted
  • Civil penalties possible, higher for knowing/flagrant violations; some violations are crimes

Unfair claims settlement practices

  • Violations when frequent enough to be a business practice: delaying claims, failing to investigate, misrepresenting policy terms, altering application info without consent, denying without investigation, settling for less than the application’s advertising material led the insured to expect

Policy forms

  • Insurers file forms with Commissioner
  • May require prior approval or “file and use”
  • Non-conforming provisions read as amended to match law
  • Policy loan interest rates capped by state law

Record maintenance

  • Producers must keep transaction records available for Commissioner inspection

Fraudulent producer representation

  • Illegal to claim licensure without passing exam
  • Includes all public communication forms (ads, cards, letterhead)
  • Can result in suspension/revocation of other licenses

Misrepresentation

  • Prohibited: inaccurate policy terms, incomplete benefit comparisons
  • Twisting: inducing lapse/surrender via false info

False advertising

  • Untrue, deceptive, or misleading insurance statements banned; NAIC model: unfair if flagrant and in conscious disregard of the law, or a general business practice
  • Applies to all media types

Defamation

  • False or malicious statements about insurer’s financial condition, made to injure, is unfair trade practice

Boycott, coercion and intimidation

  • Concerted acts causing unreasonable restraint/monopoly in insurance business prohibited

False financial statements

  • LA: knowingly filing false financial statements about insurer is unfair trade practice (§22:1964(5))
  • Also prohibited: false statements on applications for fees/commissions (§22:1964(18))

Illegal inducements

  • Offering value not in policy as inducement is prohibited unless expressly allowed
  • NAIC model allows reasonable non-cash gifts/donations if not conditioned on purchase
  • LA has no stated gift allowance; bars unlisted inducements (§22:1964(8))

Unfair discrimination

  • Prohibited: differing treatment of same-class/equal-risk individuals
  • Cannot discriminate based on sex, marital status, race, religion, national origin
  • P&C: cannot deny solely due to geographic location or disability without actuarial basis
  • LA: bars discrimination against severely disabled (e.g., 20/200 vision, deafness) unless actuarially justified (§22:1097)

Errors & Omissions

  • E&O insurance covers negligent professional acts by producers
  • Does not cover intentional misconduct, crimes, or regulatory fines

Rebating

  • Prohibited: giving refunds/discounts/credits to induce insurance purchase
  • Soliciting/negotiating insurance implies licensure

Sharing commission

  • Allowed between licensed producers in same line
  • NAIC model permits payment to agencies/unlicensed persons; LA rule narrower (§22:1557(A)(4))

Twisting

  • Misrepresentation to induce lapse/surrender of policy
  • Distinct from defamation (which targets insurer’s reputation)

Unfair marketing practices

  • DOI sets standards for disclosure and simplified terminology
  • Prohibited: false claims of government/organization endorsement; false claims about claims-payment timing

Gramm-Leach Bliley Act (GLBA)

  • Repealed key parts of Glass-Steagall; allows merging of banks, investment firms, insurers
  • Establishes federal/state regulatory framework for combined financial services

McCarran-Ferguson Act

  • 1945 law: insurance regulated at state level
  • Grants limited federal antitrust exemption
  • Since 2021, exemption excludes health insurance (except historical loss data sharing)

National Association of Insurance Commissioners (NAIC)

  • Standard-setting body governed by state insurance regulators
  • Coordinates peer review, best practices, and regulatory oversight nationally/internationally

Fair Credit Reporting Act

  • Governs consumer reports used in underwriting
  • Investigative report request: disclose to consumer within 3 days
  • Adverse action: must notify consumer; consumer has 60 days to request free report; may also dispute errors

Privacy Act of 1974

  • Applies only to federal agencies, not private insurers
  • Insurer privacy governed by FCRA, GLBA, state law
  • NAIC model: authorization valid max 30 months (life/health/disability) or 1 year (property/casualty)

Telemarketing

  • Do Not Call Registry protects registered numbers
  • Federal calling hours: 8am–9pm local time; LA narrower: 8am–8pm, Mon–Sat (excludes Sundays/holidays) (§45:811)
  • Must disclose caller’s name, the company the call is made for, and a number or address for it

CAN-SPAM

  • Commercial emails must be labeled as ads, have accurate headers/subject lines
  • Must include sender’s physical address
  • Opt-out requests must be honored within 10 business days

Related readings

  • Producer Roles and Receipt Types
  • Underwriting
  • Term Life Insurance
  • Variable Insurance Products
  • Group Life Insurance