Achievable logoAchievable logo
SIE
Sign in
Sign up
Purchase
Textbook
Practice exams
Feedback
Community
How it works
Resources
Exam catalog
Mountain with a flag at the peak
Textbook
1. Common stock
2. Preferred stock
3. Debt securities
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
12.1 Agency vs. principal capacity
12.2 Roles
12.3 Bid & ask
12.4 The markets
12.5 The Securities Exchange Act of 1934
12.6 Customer orders
12.6.1 Market orders
12.6.2 Limit orders
12.6.3 Stop orders
12.6.4 Stop limit orders
12.6.5 Summary of the order types
12.6.6 Additional order specifications
12.6.7 Customer order rules
13. Brokerage accounts
14. Retirement & education plans
15. Rules & ethics
16. Wrapping up
Achievable logoAchievable logo
12.6.7 Customer order rules
Achievable SIE
12. The secondary market
12.6. Customer orders

Customer order rules

2 min read
Font
Discuss
Share
Feedback

Registered representatives must create an order ticket for each order they place, which leaves a paper trail in case something goes wrong. The order ticket includes the customer’s account number, type of order, the number of shares specified, and other order specifications. Before an order can be placed, an order ticket must be filled out and submitted to the firm’s recordkeeping system.

After the order is placed, each registered representative’s supervisor is required to review their work “promptly,” which usually means by the end of the day. When you place orders for customers, your boss should check to ensure they’re placed properly. Sometimes referred to as the principal, your supervisor has the ability to update the order if there’s a mistake. Even if you notice the mistake first, your principal must approve changes made to the ticket.

If you place orders for customers in your career, you’re likely to encounter a customer placing an unsuitable order. For example, a retired customer with limited resources may want to place a trade for a very risky stock. It’s your responsibility to inform them of the risk they’re encountering. However, if they refuse to listen to you and insist on placing the order, you must place the order. Ultimately, the customer is in charge of their finances and decides what actually occurs in their account.

In this situation, it’s best to document your discussion with the client. Your firm will have a file on every customer that includes transaction history and notes on previous interactions. The investor’s expectations may be wrong and could result in losing significant amounts of money. Conversation notes could help cover the firm’s liability. If the trade resulted from a recommendation, the firm could be held liable if the trade was unsuitable.

Key points

Order tickets

  • Must be prepared prior to order entry
  • Promptly reviewed by principals
  • Changes subject to principal approval

Unsuitable customer orders

  • Must be placed if the customer insists
  • Marked unsolicited
  • Should note interaction in the customer file

Sign up for free to take 12 quiz questions on this topic

All rights reserved ©2016 - 2025 Achievable, Inc.