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1. General Insurance Concepts
2. Producer Roles and Receipt Types
3. Principles of Life Insurance
4. Underwriting
5. Term Life Insurance
6. Whole Life Insurance
7. Variable Insurance Products
8. Group Life Insurance
9. Life Insurance Provisions
10. Annuities
11. Taxation of Life Insurance Products
12. Qualified Retirement Plans
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79. Wisconsin Life Insurance Law

Annuity Disclosure, Variable Contracts and Life Sold with Mutual Funds

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Annuities and variable products sit where insurance meets investing. Wisconsin’s rules make sure the client sees the guarantees, the costs and the risks before paying, and sees the insurance separately from any investment sold alongside it.

Annuity Disclosure (s. Ins 2.15)

What it covers

Section Ins 2.15, Wis. Adm. Code, applies to the sale of deferred annuities and deposit funds, including deposit-fund riders on life policies. Its purpose is to help the buyer pick an annuity suited to their needs, understand its basic features, and compare similar plans. The main exemptions are (s. Ins 2.15 (3) (b)):

  • immediate annuities, meaning payments begin within 13 months of issue;
  • individual retirement accounts and individual retirement annuities;
  • group annuities under employer retirement plans; and
  • variable annuities and other registered products sold in compliance with federal securities disclosure rules. Even then, the buyer’s guide must still be delivered with a variable annuity.

What the buyer receives, and when

Before the insurer accepts the first payment, the producer gives the buyer:

  1. A buyer’s guide, which is the NAIC Buyer’s Guide for Deferred Annuities (2013), or its fixed or variable edition, matching the product (s. Ins 2.15 (4) (c)); and
  2. A Preliminary Contract Summary or a Contract Summary (s. Ins 2.15 (8) (a)).

The Preliminary Contract Summary is the pre-sale disclosure of the contract’s guarantees, cash values, fees and surrender charges. The Contract Summary must be delivered with the contract if it was not given earlier, and the insurer provides one on reasonable request (s. Ins 2.15 (8) (b), (c)). An insurer that sells without intermediaries may wait until delivery, but only if it guarantees a full refund of premium during a 30-day period starting when the buyer receives the Contract Summary and guide.

The Contract Summary

The Contract Summary is a separate document titled “Contract Summary.” Beyond the names and addresses of the producer and insurer, it shows (s. Ins 2.15 (6)):

  • any guaranteed death benefit during the deferral period;
  • the guaranteed annuity payment at the scheduled start date, assuming all scheduled payments are made;
  • illustrative payments on current rates, if shown, which may be no higher than the current dividend scale, excess interest rate and annuity purchase rates support;
  • a prominent warning, if guaranteed cash values can be less than the payments made, that the contract may result in loss if kept for only a few years, and for how many years that is true;
  • premiums and guaranteed cash surrender values for the first 5 years and representative later years, including the 10th and 20th contract years and an age from 60 through 65 (or the scheduled start of payments);
  • the yield on gross payments at the end of 10 years and at the start of annuity payments, on a guaranteed basis and, where current values are shown, on an illustrative basis;
  • the interest rates used; and
  • the date it was prepared.

Unless the contract says otherwise, payments are assumed to begin at age 65 or 10 years from issue, whichever is later (s. Ins 2.15 (7) (e)). Any later statement showing the contract’s current value must also show its current guaranteed cash surrender value (s. Ins 2.15 (8) (d)).

Presentation rules

Annuities may not be described as the same as a savings account or bank deposit, and passbook-style contracts are prohibited (s. Ins 2.15 (9) (h)). Dividends or excess interest must be described as not guaranteed (s. Ins 2.15 (9) (d)). Any illustration at a rate above the guaranteed rate must show, with equal prominence, the same illustration at the guaranteed rate. If the contract has no cash surrender benefit before payments begin, every illustration must say so prominently (s. Ins 2.16 (23)).

The producer’s own disclosure

Wisconsin’s best interest law adds a disclosure about the producer. Before recommending or selling an annuity, the producer must give the consumer a disclosure form, substantially similar to the NAIC’s model form, that states (s. 628.347 (2c), Wis. Stat.):

  • the scope of the producer’s relationship with the consumer and role in the sale;
  • whether the producer is licensed to sell fixed annuities, fixed indexed annuities, variable annuities, life insurance, mutual funds, stocks, bonds and certificates of deposit;
  • whether the producer sells products from one insurer, from 2 or more insurers, or from 2 or more insurers while primarily contracted with one;
  • the sources and types of cash and noncash compensation the producer receives; and
  • the consumer’s right to ask for more information about cash compensation.

On request, the producer gives a reasonable estimate of the cash compensation, which may be stated as a range. The producer must also have a reasonable basis to believe the consumer understands the surrender period and charges, potential tax penalties, fees, rider costs, limits on interest, possible changes in non-guaranteed elements, and market risk.

Sidenote
Two disclosures, two purposes

The Contract Summary discloses the product. The s. 628.347 form discloses the producer: who you work for and how you are paid. A Wisconsin annuity sale needs both.

Variable Contracts

Definitions
Variable contract
“A policy or contract which provides for insurance or annuity benefits which may vary according to the investment experience of any separate account maintained by the insurer as to the policy or contract” (s. Ins 2.13 (2) (b)).
Separate account
An account an insurer establishes, with the Commissioner’s approval, to hold amounts that provide benefits “payable partly or wholly in variable dollar amounts” (s. 611.25 (2), Wis. Stat.).

In a fixed product, the insurer invests premiums in its general account and bears the investment risk. In a variable product, the client’s money goes into a separate account, and benefits rise and fall with its investments. To the extent the contract provides, the separate account’s assets equal to its reserves and other contract liabilities cannot be charged with liabilities from any other business the insurer conducts (s. Ins 2.13 (4) (c)). Variable life and variable annuities form their own class of insurance (s. Ins 6.75 (1) (b)).

Contract and illustration requirements

Every variable contract must describe the essential features of how the insurer determines the variable benefit, state that the dollar amount may decrease or increase, and display conspicuously on its first page that the benefits are on a variable basis, with directions to where the details are found (s. 632.45 (1), Wis. Stat.; s. Ins 2.13 (6) (a)). No illustration may project past investment results into the future or predict future results. Hypothetical assumed rates of return are allowed (s. Ins 2.13 (6) (b)).

An individual variable annuity with scheduled periodic payments must provide a grace period of 30 days or one month for payments after the first, and a right to reinstate within 3 years after a missed payment (s. Ins 2.13 (6) (c)). At least once each contract year after the first, the insurer reports the separate account’s investments and the contract’s value or units (s. Ins 2.13 (10)).

Who may sell them

Variable life and variable annuity products are a separate major line of authority (s. Ins 6.50 (2) (a) 6.). A life license alone is not enough: anyone selling a variable contract must hold the variable license (s. Ins 2.13 (12m)), and the application requires proof of FINRA registration for Series 6 or Series 7 (s. Ins 6.59 (4) (an)). Registered variable contracts are also subject to federal prospectus delivery requirements (s. Ins 2.07 (3) (h)).

Life Insurance Sold with a Mutual Fund (s. Ins 2.09)

Some producers sell life insurance and mutual funds together, for example a term policy paired with a fund investment, or a combined plan billed as one payment. The risk is that the client cannot tell what the insurance costs or what it provides. Section Ins 2.09 applies whenever the insurer or agent knows that the sale of a mutual fund or other security is, has been, or may become part of a life insurance, annuity or endowment transaction.

In such a sale, the client must receive a clear written proposal no later than when the solicitation or proposal is made (s. Ins 2.09 (5)). A “proposal” includes any estimate, illustration or statement representing premiums, dividends, terms or benefits. The proposal must (s. Ins 2.09 (6)):

  • be dated and signed by the agent;
  • name the insurer;
  • be accurate and complete, with no misleading statements;
  • show the life insurance premium separately from any other charge;
  • show the life insurance values and death benefit separately from other values and benefits; and
  • keep everything about the life insurance separate from everything else.

Every later bill or statement must likewise show the life insurance premium separately (s. Ins 2.09 (7)). Any violation is deemed a misrepresentation of the life insurance (s. Ins 2.09 (8)).

Lesson summary

  • Deferred annuity buyers receive the NAIC buyer’s guide and a Preliminary Contract Summary or Contract Summary before the first payment.
  • The Contract Summary shows guarantees, fees, loss warnings, values for the first 5 years and later benchmarks, and yields.
  • Annuities may not be presented as bank deposits; illustrations above the guaranteed rate need an equal guaranteed-rate illustration.
  • Before an annuity sale, the producer discloses their role, licenses, insurers represented and compensation.
  • A variable contract pays benefits that vary with a separate account’s investment experience.
  • Variable illustrations may use hypothetical rates but may not project past performance.
  • Selling variable products requires the variable line and FINRA Series 6 or 7 registration.
  • Life insurance sold with a mutual fund requires a signed written proposal showing the insurance separately.

Annuity Disclosure Scope (s. Ins 2.15)

  • Applies to deferred annuities/deposit funds; helps buyers compare plans and understand features
  • Exempt: immediate annuities (payments start within 13 months), IRAs/IRA annuities, group employer annuities
  • Variable annuities follow federal securities rules but still require the buyer’s guide

Required Disclosures Before First Payment

  • Buyer’s guide (NAIC Buyer’s Guide for Deferred Annuities, fixed or variable version)
  • Preliminary Contract Summary or Contract Summary (guarantees, cash values, fees, surrender charges)
  • Insurers selling without intermediaries may delay delivery only if a 30-day full premium refund is guaranteed

Contract Summary Contents

  • Guaranteed death benefit, guaranteed annuity payment at start date, illustrative payments (capped at current rates)
  • Warning if guaranteed cash values may be less than premiums paid, specifying for how many years
  • Premiums/cash values for years 1-5, plus 10th, 20th year, and age 60-65 benchmark
  • Yield at 10 years and at annuity start (guaranteed and illustrative basis), interest rates used, prep date
  • Default assumption: payments begin at age 65 or 10 years from issue, whichever is later

Presentation Rules

  • Cannot describe annuities as savings accounts/bank deposits; no passbook-style contracts
  • Dividends/excess interest must be labeled “not guaranteed”
  • Illustrations above guaranteed rate must show guaranteed-rate version with equal prominence
  • Must prominently disclose if no cash surrender benefit exists before payments begin

Producer’s Own Disclosure (s. 628.347)

  • Separate from Contract Summary — discloses producer’s role, not the product
  • Must state: relationship/role, licenses held (fixed/variable annuities, life, securities), number of insurers represented, compensation sources/types
  • Must provide compensation estimate on request (range allowed)
  • Producer needs reasonable basis that consumer understands surrender charges, tax penalties, fees, and market risk

Variable Contracts Basics

  • Definition: benefits vary with investment performance of a separate account (vs. general account for fixed products)
  • Separate account assets protected from insurer’s other business liabilities
  • Forms its own insurance class (variable life/annuities)

Variable Contract Requirements

  • Must describe how variable benefit is determined; disclose on first page that benefits are variable
  • Illustrations: hypothetical rates allowed, but cannot project past performance into future
  • Grace period: 30 days/1 month for missed payments; reinstatement right within 3 years
  • Annual reporting of separate account investments and contract value required

Who May Sell Variable Products

  • Requires separate variable line of authority (life license alone insufficient)
  • Must hold FINRA Series 6 or Series 7 registration
  • Subject to federal prospectus delivery rules

Life Insurance Sold with Mutual Funds (s. Ins 2.09)

  • Applies when insurer/agent knows a security sale is linked to life insurance/annuity transaction
  • Written proposal required, dated/signed by agent, naming insurer
  • Must show life insurance premium, values, and death benefit separately from investment components
  • All billing statements must maintain this separation; violations = misrepresentation

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Next  | 79.5 Wisconsin Life Policy Provisions
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Annuity Disclosure, Variable Contracts and Life Sold with Mutual Funds

Annuities and variable products sit where insurance meets investing. Wisconsin’s rules make sure the client sees the guarantees, the costs and the risks before paying, and sees the insurance separately from any investment sold alongside it.

Annuity Disclosure (s. Ins 2.15)

What it covers

Section Ins 2.15, Wis. Adm. Code, applies to the sale of deferred annuities and deposit funds, including deposit-fund riders on life policies. Its purpose is to help the buyer pick an annuity suited to their needs, understand its basic features, and compare similar plans. The main exemptions are (s. Ins 2.15 (3) (b)):

  • immediate annuities, meaning payments begin within 13 months of issue;
  • individual retirement accounts and individual retirement annuities;
  • group annuities under employer retirement plans; and
  • variable annuities and other registered products sold in compliance with federal securities disclosure rules. Even then, the buyer’s guide must still be delivered with a variable annuity.

What the buyer receives, and when

Before the insurer accepts the first payment, the producer gives the buyer:

  1. A buyer’s guide, which is the NAIC Buyer’s Guide for Deferred Annuities (2013), or its fixed or variable edition, matching the product (s. Ins 2.15 (4) (c)); and
  2. A Preliminary Contract Summary or a Contract Summary (s. Ins 2.15 (8) (a)).

The Preliminary Contract Summary is the pre-sale disclosure of the contract’s guarantees, cash values, fees and surrender charges. The Contract Summary must be delivered with the contract if it was not given earlier, and the insurer provides one on reasonable request (s. Ins 2.15 (8) (b), (c)). An insurer that sells without intermediaries may wait until delivery, but only if it guarantees a full refund of premium during a 30-day period starting when the buyer receives the Contract Summary and guide.

The Contract Summary

The Contract Summary is a separate document titled “Contract Summary.” Beyond the names and addresses of the producer and insurer, it shows (s. Ins 2.15 (6)):

  • any guaranteed death benefit during the deferral period;
  • the guaranteed annuity payment at the scheduled start date, assuming all scheduled payments are made;
  • illustrative payments on current rates, if shown, which may be no higher than the current dividend scale, excess interest rate and annuity purchase rates support;
  • a prominent warning, if guaranteed cash values can be less than the payments made, that the contract may result in loss if kept for only a few years, and for how many years that is true;
  • premiums and guaranteed cash surrender values for the first 5 years and representative later years, including the 10th and 20th contract years and an age from 60 through 65 (or the scheduled start of payments);
  • the yield on gross payments at the end of 10 years and at the start of annuity payments, on a guaranteed basis and, where current values are shown, on an illustrative basis;
  • the interest rates used; and
  • the date it was prepared.

Unless the contract says otherwise, payments are assumed to begin at age 65 or 10 years from issue, whichever is later (s. Ins 2.15 (7) (e)). Any later statement showing the contract’s current value must also show its current guaranteed cash surrender value (s. Ins 2.15 (8) (d)).

Presentation rules

Annuities may not be described as the same as a savings account or bank deposit, and passbook-style contracts are prohibited (s. Ins 2.15 (9) (h)). Dividends or excess interest must be described as not guaranteed (s. Ins 2.15 (9) (d)). Any illustration at a rate above the guaranteed rate must show, with equal prominence, the same illustration at the guaranteed rate. If the contract has no cash surrender benefit before payments begin, every illustration must say so prominently (s. Ins 2.16 (23)).

The producer’s own disclosure

Wisconsin’s best interest law adds a disclosure about the producer. Before recommending or selling an annuity, the producer must give the consumer a disclosure form, substantially similar to the NAIC’s model form, that states (s. 628.347 (2c), Wis. Stat.):

  • the scope of the producer’s relationship with the consumer and role in the sale;
  • whether the producer is licensed to sell fixed annuities, fixed indexed annuities, variable annuities, life insurance, mutual funds, stocks, bonds and certificates of deposit;
  • whether the producer sells products from one insurer, from 2 or more insurers, or from 2 or more insurers while primarily contracted with one;
  • the sources and types of cash and noncash compensation the producer receives; and
  • the consumer’s right to ask for more information about cash compensation.

On request, the producer gives a reasonable estimate of the cash compensation, which may be stated as a range. The producer must also have a reasonable basis to believe the consumer understands the surrender period and charges, potential tax penalties, fees, rider costs, limits on interest, possible changes in non-guaranteed elements, and market risk.

Sidenote
Two disclosures, two purposes

The Contract Summary discloses the product. The s. 628.347 form discloses the producer: who you work for and how you are paid. A Wisconsin annuity sale needs both.

Variable Contracts

Definitions
Variable contract
“A policy or contract which provides for insurance or annuity benefits which may vary according to the investment experience of any separate account maintained by the insurer as to the policy or contract” (s. Ins 2.13 (2) (b)).
Separate account
An account an insurer establishes, with the Commissioner’s approval, to hold amounts that provide benefits “payable partly or wholly in variable dollar amounts” (s. 611.25 (2), Wis. Stat.).

In a fixed product, the insurer invests premiums in its general account and bears the investment risk. In a variable product, the client’s money goes into a separate account, and benefits rise and fall with its investments. To the extent the contract provides, the separate account’s assets equal to its reserves and other contract liabilities cannot be charged with liabilities from any other business the insurer conducts (s. Ins 2.13 (4) (c)). Variable life and variable annuities form their own class of insurance (s. Ins 6.75 (1) (b)).

Contract and illustration requirements

Every variable contract must describe the essential features of how the insurer determines the variable benefit, state that the dollar amount may decrease or increase, and display conspicuously on its first page that the benefits are on a variable basis, with directions to where the details are found (s. 632.45 (1), Wis. Stat.; s. Ins 2.13 (6) (a)). No illustration may project past investment results into the future or predict future results. Hypothetical assumed rates of return are allowed (s. Ins 2.13 (6) (b)).

An individual variable annuity with scheduled periodic payments must provide a grace period of 30 days or one month for payments after the first, and a right to reinstate within 3 years after a missed payment (s. Ins 2.13 (6) (c)). At least once each contract year after the first, the insurer reports the separate account’s investments and the contract’s value or units (s. Ins 2.13 (10)).

Who may sell them

Variable life and variable annuity products are a separate major line of authority (s. Ins 6.50 (2) (a) 6.). A life license alone is not enough: anyone selling a variable contract must hold the variable license (s. Ins 2.13 (12m)), and the application requires proof of FINRA registration for Series 6 or Series 7 (s. Ins 6.59 (4) (an)). Registered variable contracts are also subject to federal prospectus delivery requirements (s. Ins 2.07 (3) (h)).

Life Insurance Sold with a Mutual Fund (s. Ins 2.09)

Some producers sell life insurance and mutual funds together, for example a term policy paired with a fund investment, or a combined plan billed as one payment. The risk is that the client cannot tell what the insurance costs or what it provides. Section Ins 2.09 applies whenever the insurer or agent knows that the sale of a mutual fund or other security is, has been, or may become part of a life insurance, annuity or endowment transaction.

In such a sale, the client must receive a clear written proposal no later than when the solicitation or proposal is made (s. Ins 2.09 (5)). A “proposal” includes any estimate, illustration or statement representing premiums, dividends, terms or benefits. The proposal must (s. Ins 2.09 (6)):

  • be dated and signed by the agent;
  • name the insurer;
  • be accurate and complete, with no misleading statements;
  • show the life insurance premium separately from any other charge;
  • show the life insurance values and death benefit separately from other values and benefits; and
  • keep everything about the life insurance separate from everything else.

Every later bill or statement must likewise show the life insurance premium separately (s. Ins 2.09 (7)). Any violation is deemed a misrepresentation of the life insurance (s. Ins 2.09 (8)).

Lesson summary

  • Deferred annuity buyers receive the NAIC buyer’s guide and a Preliminary Contract Summary or Contract Summary before the first payment.
  • The Contract Summary shows guarantees, fees, loss warnings, values for the first 5 years and later benchmarks, and yields.
  • Annuities may not be presented as bank deposits; illustrations above the guaranteed rate need an equal guaranteed-rate illustration.
  • Before an annuity sale, the producer discloses their role, licenses, insurers represented and compensation.
  • A variable contract pays benefits that vary with a separate account’s investment experience.
  • Variable illustrations may use hypothetical rates but may not project past performance.
  • Selling variable products requires the variable line and FINRA Series 6 or 7 registration.
  • Life insurance sold with a mutual fund requires a signed written proposal showing the insurance separately.
Key points

Annuity Disclosure Scope (s. Ins 2.15)

  • Applies to deferred annuities/deposit funds; helps buyers compare plans and understand features
  • Exempt: immediate annuities (payments start within 13 months), IRAs/IRA annuities, group employer annuities
  • Variable annuities follow federal securities rules but still require the buyer’s guide

Required Disclosures Before First Payment

  • Buyer’s guide (NAIC Buyer’s Guide for Deferred Annuities, fixed or variable version)
  • Preliminary Contract Summary or Contract Summary (guarantees, cash values, fees, surrender charges)
  • Insurers selling without intermediaries may delay delivery only if a 30-day full premium refund is guaranteed

Contract Summary Contents

  • Guaranteed death benefit, guaranteed annuity payment at start date, illustrative payments (capped at current rates)
  • Warning if guaranteed cash values may be less than premiums paid, specifying for how many years
  • Premiums/cash values for years 1-5, plus 10th, 20th year, and age 60-65 benchmark
  • Yield at 10 years and at annuity start (guaranteed and illustrative basis), interest rates used, prep date
  • Default assumption: payments begin at age 65 or 10 years from issue, whichever is later

Presentation Rules

  • Cannot describe annuities as savings accounts/bank deposits; no passbook-style contracts
  • Dividends/excess interest must be labeled “not guaranteed”
  • Illustrations above guaranteed rate must show guaranteed-rate version with equal prominence
  • Must prominently disclose if no cash surrender benefit exists before payments begin

Producer’s Own Disclosure (s. 628.347)

  • Separate from Contract Summary — discloses producer’s role, not the product
  • Must state: relationship/role, licenses held (fixed/variable annuities, life, securities), number of insurers represented, compensation sources/types
  • Must provide compensation estimate on request (range allowed)
  • Producer needs reasonable basis that consumer understands surrender charges, tax penalties, fees, and market risk

Variable Contracts Basics

  • Definition: benefits vary with investment performance of a separate account (vs. general account for fixed products)
  • Separate account assets protected from insurer’s other business liabilities
  • Forms its own insurance class (variable life/annuities)

Variable Contract Requirements

  • Must describe how variable benefit is determined; disclose on first page that benefits are variable
  • Illustrations: hypothetical rates allowed, but cannot project past performance into future
  • Grace period: 30 days/1 month for missed payments; reinstatement right within 3 years
  • Annual reporting of separate account investments and contract value required

Who May Sell Variable Products

  • Requires separate variable line of authority (life license alone insufficient)
  • Must hold FINRA Series 6 or Series 7 registration
  • Subject to federal prospectus delivery rules

Life Insurance Sold with Mutual Funds (s. Ins 2.09)

  • Applies when insurer/agent knows a security sale is linked to life insurance/annuity transaction
  • Written proposal required, dated/signed by agent, naming insurer
  • Must show life insurance premium, values, and death benefit separately from investment components
  • All billing statements must maintain this separation; violations = misrepresentation

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