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1. General Insurance Concepts
2. Producer Roles and Receipt Types
3. Principles of Life Insurance
4. Underwriting
5. Term Life Insurance
6. Whole Life Insurance
7. Variable Insurance Products
8. Group Life Insurance
9. Life Insurance Provisions
10. Annuities
11. Taxation of Life Insurance Products
12. Qualified Retirement Plans
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New Mexico State Regulations & NAIC Insurance Law

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Licensing

Any individual applying for a New Mexico resident producer’s license must be at least 18 years old and must be a resident of New Mexico before submitting an application.

Pre-licensing course and exam

New Mexico does not have specific pre-licensing requirements, but an applicant must pass the examination required for each line of authority for which the license is sought (13.4.2.9 NMAC).

Fingerprints/background check

The Superintendent reviews an applicant’s background before issuing a license, and many states require applicants to submit fingerprints for a state and FBI criminal history check as part of the application.

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls. A producer may insure themselves and their family, but a license exists to sell insurance to the public, so states generally restrict obtaining or using a license principally to write controlled business.

In New Mexico, the Superintendent must cancel a license if satisfied that the licensee obtained it chiefly to write insurance on the licensee’s own life, property or liability, or on the lives, property or liability of the licensee’s associates (13.4.2.28(B)(2)(b) NMAC).

Non-resident license

A producer licensed in another state can obtain a New Mexico nonresident license without taking New Mexico’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held.

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

Under the NAIC’s model act, the regulator may also issue one in any other circumstance where it finds that the public interest will best be served.

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts. In New Mexico a sponsor is required: a temporary license is issued only under the supervision of a licensed producer or an insurer that assumes responsibility for all of the temporary licensee’s acts (13.4.2.25(B)(1) NMAC).

The NAIC’s model act limits a temporary license to 180 days.

Military service

Under the NAIC’s model act, a producer who cannot meet license renewal requirements because of military service, or because of another extenuating circumstance such as a long-term medical disability, may request a waiver of those requirements and of any examination, fine or sanction for missing them.

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

Each state sets its own renewal cycle.

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

Under the NAIC’s model act, a lapsed license may be reinstated within 12 months of the renewal due date, for a penalty of double the unpaid renewal fee. Each state sets its own window and fee, and after the window closes the person must qualify for a new license.

Continuing education

All states, including New Mexico, have continuing education (CE) requirements that must be met to renew any major lines (life, health, property, liability) insurance license. Many states also require continuing education of other licensees, such as adjusters or title or bail bond agents, while exempting producers who hold only certain limited lines; each state’s law says which. Individuals licensed in the state of New Mexico must complete continuing education before renewing their license. The number of hours required is set by state law and published by the state insurance department.

Notice of change of name or address

Under the NAIC’s model act, the licensee reports a change of address to the regulator within 30 days of the change. New Mexico’s rule is shorter: a licensee informs the Superintendent of a change in legal name or address within 20 days, and a late report carries a $50 penalty (13.4.2.26(A)(3) NMAC).

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. A producer who does business under any name other than their legal name must notify the regulator before using it.

Company regulations

An insurance company must be authorized by the Office of Superintendent of Insurance to conduct business in New Mexico. To receive a certificate of authority, the company applies to the Superintendent and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and surplus requirement

A company authorized to conduct insurance business in New Mexico must meet minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required. In New Mexico, the Superintendent gives an insurer written notice of a deficiency and requires it to be eliminated within sixty days; if the insurer fails to cure it in that time, the Superintendent must immediately suspend or revoke its certificate of authority (NMSA 1978, § 59A-5-25(B)).

Duties of the Superintendent of Insurance

The New Mexico Superintendent of Insurance is an appointed state executive position in the New Mexico state government. The Superintendent leads the Office of Superintendent of Insurance, a consumer protection agency for insurance in New Mexico.

The Superintendent is appointed for a term of 4 years by the Insurance Nominating Committee. The nominating committee consists of nine members, including four insurance industry representatives and four insurance consumer advocates, appointed in equal number by the New Mexico legislative council and the Governor. The eight appointed members select the ninth member of the committee to serve as its chair.

As head of the office, the Superintendent oversees private health and life, business, auto, home, and title insurance in the state. Their duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Superintendent finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution.

  • Monitor transactions of all companies, including domestic, foreign, and alien insurance companies.

  • Audit the books and records of any resident producer as frequently as necessary. Under the NAIC’s examination model, the regulator may examine any person subject to its authority, nonresident producers included, as often as it considers appropriate.

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies, such as forms and rates.

  • Organizing and managing the office of superintendent of insurance.

  • Conducting examinations and investigations on insurance matters either expressly authorized authorization or based on probable cause of violations.

  • Making, entering into, and enforcing contracts or agreements in order to exercise the office’s powers under the Insurance Code.

Sidenote
Know this...

The Superintendent does not have the authority to arrest, issue injunctions, or sentence jail time. The Superintendent can start the process, but it takes a law officer to arrest and a judge or court of law to issue injunctions or sentence jail time.

In New Mexico, the Superintendent’s investigators are peace officers under Chapter 29, Article 1 NMSA 1978 (NMSA 1978, § 59A-16C-11(A)).

Suspend, revoke or non-renew

The Superintendent has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license. Under the NAIC’s model act, the ground is broader: providing incorrect, misleading, incomplete or materially untrue information in the license application.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property received in the course of doing insurance business.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony.

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than New Mexico. Under the NAIC’s model act, a license denied in another state is also a ground.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the Superintendent finds that a producer has violated the state’s insurance laws, the Superintendent may order the producer to cease and desist. Receiving a cease and desist order does not automatically suspend or revoke the producer’s registration, but it does require the producer to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Superintendent is entitled to notice and an opportunity for a hearing, within time limits set by New Mexico law, and may ask a court to review the final order. In New Mexico the order can come first: when the Superintendent has cause to believe a prohibited practice is being engaged in, the Superintendent orders the person to cease and desist, and if the person neither complies nor requests a hearing in writing within twenty days, the order becomes final and not subject to review or appeal (NMSA 1978, § 59A-16-27(A)).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. State law sets the maximum, usually per violation and often with a cap on the total, and a higher tier commonly applies to a violation that was knowing or flagrant. Some violations are also crimes.

Unfair claims settlement practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • Unreasonably delaying the investigation or payment of claims by requiring both a formal proof of loss form and subsequent verification that would result in duplication of information and verification appearing in the formal proof of loss form.

  • Failing, in the case of claims denials or offers of compromise settlement, to promptly provide a reasonable and accurate explanation of the basis for such actions.

  • Refusing to pay claims without conducting a reasonable investigation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle or settling a claim for less than the amount a reasonable person would believe the insured or beneficiary was entitled to by reference to written or printed advertising material accompanying or made part of an application.

Policy forms

Insurers file their policy forms with the Superintendent.

Depending on the line of insurance and the form, a state may require approval before a form is used, often with a period after which a filing that has not been acted on is deemed approved, or may allow the form to be used as soon as it is filed (“file and use”).

Under the usual conformity rule, which many states’ insurance codes write into law, a policy provision that conflicts with state law does not make the policy invalid: the policy is read as amended to conform to the law.

The interest rate an insurer may charge on a life insurance policy loan is also limited by state law.

Record maintenance

A producer keeps records of each transaction (the policies placed, the insureds, the premiums received and any changes) and makes them available for the Superintendent’s inspection.

New Mexico requires the records of each insurance policy to be kept for at least three years after the policy expires, unless a longer period is required (13.4.2.26(C)(4)(a) NMAC).

Fraudulent producer representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in New Mexico, but has not passed the appropriate licensing examination, is in violation of regulation. This includes any public communication, such as advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in New Mexico in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited. Under the NAIC’s model act, any estimate, illustration or statement that misrepresents a policy’s benefits, advantages, conditions or terms is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation as well (under the NAIC’s model act, twisting).

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. Under the model act, such a statement is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Some state laws adopt this condition, and others reach a single such statement.

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure such insurer. Some states’ laws reach further, to a statement calculated to injure any person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, coercion and intimidation

Entering into an agreement to commit, or by concerted action committing, any act of boycott, coercion or intimidation that results or tends to result in unreasonable restraint of, or monopoly in, the business of insurance is prohibited.

False financial statements

Any licensed producer who makes false statements containing any information that involves inaccurate material facts or false statements on an application for insurance is in violation of the state’s unfair trade practices law. The rule is not limited to licensed producers: under the NAIC’s model act, it is an unfair trade practice for an insurer or any person engaged in the business of insurance to make false or fraudulent statements or representations on or relative to an application for a policy, for the purpose of obtaining a fee, commission, money or other benefit from any provider or individual person.

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

States differ on promotional gifts. The NAIC’s model act lets producers and insurers give customers non-cash gifts, meals or charitable donations up to an amount the state considers reasonable, as long as the gift is not conditioned on buying or renewing a policy and is offered without unfair discrimination. Each state sets its own limit.

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act, on which state unfair trade practices laws are based, prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind. New Mexico does: no insurer may refuse or limit coverage, or charge a different rate for the same coverage, solely because of blindness, including partial blindness (NMSA 1978, § 59A-16-13.2(A)).

Errors & omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties. E&O covers negligence and unintentional mistakes that cause financial harm to clients. It does not cover intentional misconduct, criminal acts, or regulatory fines.

Rebating

New Mexico licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance.

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

Splitting or sharing commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance. New Mexico’s rule is stricter: an insurer or producer may not pay or assign commissions, service fees or other valuable consideration derived from insurance of New Mexico risks to anyone not licensed to sell, solicit or negotiate insurance in the state (13.4.2.12(A)(3) NMAC).

Twisting

Misrepresenting a policy’s terms, conditions, benefits or advantages, or comparing policies misleadingly, to induce a policyholder to lapse or surrender an existing policy is a violation of the law (NMSA 1978, § 59A-16-6). A misleading statement or misrepresentation about an insurer’s financial condition is a separate violation (NMSA 1978, § 59A-16-4(D)). Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information is prohibited.

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Unfair marketing practices

The Office of Superintendent of Insurance is responsible for establishing minimum standards for full and fair disclosure of policy content. The Department also requires standardization and simplification of the terms used to describe insurance coverage. Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the parts of the Glass-Steagall Act of 1933 that kept commercial banks and securities firms apart, and allowed the consolidation of commercial banks, investment institutions and insurance companies. GLBA established a framework of responsibilities for federal and state regulators for these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013(c)).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia, and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

In states that adopted the NAIC’s Insurance Information and Privacy Protection Model Act, an authorization to collect personal information signed with an application is valid for no more than 30 months for life, health or disability insurance and one year for property or casualty insurance.

Under the same model act, a person told of an adverse underwriting decision may ask in writing, within 90 business days of the notice, for the specific reasons for it, which must be given within 21 business days of the request.

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time under federal rules; New Mexico’s telephone solicitation law is narrower, barring calls received before 9:00 a.m. or after 9:00 p.m. (NMSA 1978, § 57-12-22(B)(5))
  • Must give the caller’s name, the name of the company the call is made for, and a telephone number or address at which that company can be contacted

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days

Licensing

  • Minimum age: 18, must be NM resident before applying

Pre-licensing course and exam

  • No NM pre-licensing course requirement
  • Must pass exam for each line of authority sought

Fingerprints/background check

  • Superintendent reviews background before license issuance
  • Fingerprints often required for state/FBI criminal history check

Controlled business

  • Insurance on producer’s own life/property/family/employer/controlled business
  • States restrict licenses used principally to write controlled business

Non-resident license

  • No NM exam needed if licensed in home state
  • Requires: current good-standing license, application/fees, reciprocity
  • Address change: file within 30 days with new state certification
  • Moving to new state: apply for resident license within 90 days; no repeat of prelicensing ed/exam

Temporary license

  • Issued without exam to keep business serviced (death/disability, military, business entity cases)
  • NM requires licensed sponsor supervising temporary licensee
  • Model act caps temporary license at 180 days

Military service

  • Can request waiver of renewal requirements/exam/fines for missed deadlines due to military service or extenuating circumstances

Renewal and reinstatement

  • Requires renewal fee + continuing education by due date
  • Each state sets own renewal cycle
  • Model act: reinstate within 12 months for double the fee; after window, must requalify

Continuing education

  • Required in all states, including NM, to renew major lines licenses
  • Hours set by state law/published by insurance department

Notice of change of name or address

  • Model act: report address change within 30 days
  • NM: report within 20 days; $50 penalty for late report
  • Report administrative actions/criminal prosecutions within 30 days
  • Must notify regulator before using assumed business name

Company regulations

  • Insurers need Certificate of Authority from Superintendent to operate in NM
  • Must file charter/articles, financial statements, meet capital/surplus requirements

Capital and surplus requirement

  • Insurer must maintain minimum capital/surplus
  • NM: 60-day notice to cure deficiency; failure results in immediate suspension/revocation of certificate

Duties of the Superintendent of Insurance

  • Appointed 4-year term by Insurance Nominating Committee (9 members: 4 industry, 4 consumer advocates, +1 chair)
  • Oversees health, life, auto, home, title insurance
  • Duties: investigate complaints, audit producers, collect fees, issue fines, approve forms/rates, license suspension/revocation reports
  • Cannot arrest, issue injunctions, or sentence jail time (only investigate/refer)
  • NM investigators are peace officers under state law

Suspend, revoke or non-renew

  • Grounds include: false application info, fraud, felony conviction, unfair trade practices, misappropriation of funds, prior license revocation elsewhere, exam cheating, identity forgery

Cease and desist

  • Issued for violations of insurance law
  • Does not automatically suspend/revoke license; requires stopping specific activity

Hearing and penalties

  • Entitled to notice and hearing; can seek court review
  • NM: order becomes final if no hearing requested within 20 days
  • Civil penalties possible in addition to license action; higher penalties for knowing/flagrant violations

Unfair claims settlement practices

  • Violation if flagrant/repeated business practice
  • Examples: delaying claims, failing to investigate, altering application info without consent, denying without investigation, settling for less than the application’s advertising material led the insured to expect

Policy forms

  • Insurers file policy forms with Superintendent
  • May require approval or allow “file and use”
  • Conflicting provisions read as amended to match NM law
  • Policy loan interest rates limited by state law

Record maintenance

  • Producers keep transaction records available for Superintendent
  • NM: retain policy records minimum 3 years after expiration

Fraudulent producer representation

  • Representing licensure without passing exam is a violation
  • Applies to all public communications (ads, business cards, etc.)
  • Can result in suspension/revocation of other licenses

Misrepresentation

  • Prohibited: inaccurate policy illustrations/quotes, incomplete benefit comparisons
  • Twisting: inducing lapse/surrender via false info

False advertising

  • Untrue, deceptive or misleading insurance ads are unfair trade practice
  • Applies across all media
  • NAIC model: unfair if flagrant and in conscious disregard of the law, or a general business practice

Defamation

  • False or maliciously critical statements about insurer’s financial condition
  • Must be calculated to injure insurer/business

Boycott, coercion and intimidation

  • Prohibited if resulting in unreasonable restraint or monopoly in insurance business

False financial statements

  • False/inaccurate material facts on insurance applications is unfair trade practice violation

Illegal inducements

  • Prohibited unless expressly allowed by law
  • Model act allows reasonable non-cash gifts/meals/donations, not conditioned on purchase

Unfair discrimination

  • Prohibited: differing treatment of same-class/equal-risk individuals
  • Cannot discriminate based on sex, marital status, race, religion, national origin
  • Property/casualty: cannot deny solely for geography (unless justified) or physical/mental impairment
  • NM: cannot discriminate based on blindness/partial blindness

Errors & omissions

  • E&O insurance protects producers from negligence lawsuits
  • Covers unintentional mistakes/negligence
  • Does NOT cover intentional misconduct, crimes, or regulatory fines

Rebating

  • NM prohibits giving refunds/discounts/credits to induce insurance purchase
  • Soliciting/negotiating insurance implies licensure

Sharing commission

  • Allowed between licensed producers in same line of business
  • NM stricter: cannot pay commissions to unlicensed persons for NM risks

Twisting

  • Misrepresenting a policy’s terms, conditions, benefits or advantages to induce a lapse or surrender (NMSA § 59A-16-6)
  • Model act: misrepresentation inducing lapse/exchange/conversion

Unfair marketing practices

  • Superintendent sets standards for policy disclosure and terminology
  • Prohibited: false government/organization endorsement claims, false claims-payment timeframes

Gramm-Leach Bliley Act (GLBA)

  • Repealed key parts of Glass-Steagall; allows banking/insurance/investment consolidation
  • Established regulatory framework for merged financial services

McCarran-Ferguson Act

  • 1945 law: insurance regulated at state level
  • Limited antitrust exemption for insurers
  • Since 2021: exemption excludes health insurance (except narrow loss-data sharing)

National Association of Insurance Commissioners (NAIC)

  • Standard-setting body governed by state insurance commissioners
  • Coordinates regulatory oversight, peer review, best practices nationally

Fair Credit Reporting Act

  • Regulates consumer reports used in underwriting (credit reports, MIB, investigative reports)
  • Investigative report request: disclose to consumer within 3 days
  • Adverse action: must notify consumer; consumer has 60 days for free report; may also dispute errors

Privacy Act of 1974

  • Governs federal agencies’ handling of personal info; does not apply to private insurers
  • Insurer privacy governed by FCRA, GLBA, state law
  • NAIC model: authorization valid ≤30 months (life/health/disability) or 1 year (property/casualty)

Telemarketing

  • National Do Not Call Registry restricts calls to registered numbers
  • Federal hours: 8 a.m.–9 p.m. local time
  • NM narrower: no calls before 9:00 a.m. or after 9:00 p.m.
  • Must disclose caller’s name, the company the call is made for, and a number or address for it

CAN-SPAM

  • Commercial emails must be clearly labeled as ads
  • Accurate headers/subject lines, valid physical address required
  • Opt-out mechanism required; honored within 10 business days

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Next  | 52. New York State Regulations & NAIC Insurance Law
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New Mexico State Regulations & NAIC Insurance Law

Licensing

Any individual applying for a New Mexico resident producer’s license must be at least 18 years old and must be a resident of New Mexico before submitting an application.

Pre-licensing course and exam

New Mexico does not have specific pre-licensing requirements, but an applicant must pass the examination required for each line of authority for which the license is sought (13.4.2.9 NMAC).

Fingerprints/background check

The Superintendent reviews an applicant’s background before issuing a license, and many states require applicants to submit fingerprints for a state and FBI criminal history check as part of the application.

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls. A producer may insure themselves and their family, but a license exists to sell insurance to the public, so states generally restrict obtaining or using a license principally to write controlled business.

In New Mexico, the Superintendent must cancel a license if satisfied that the licensee obtained it chiefly to write insurance on the licensee’s own life, property or liability, or on the lives, property or liability of the licensee’s associates (13.4.2.28(B)(2)(b) NMAC).

Non-resident license

A producer licensed in another state can obtain a New Mexico nonresident license without taking New Mexico’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held.

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

Under the NAIC’s model act, the regulator may also issue one in any other circumstance where it finds that the public interest will best be served.

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts. In New Mexico a sponsor is required: a temporary license is issued only under the supervision of a licensed producer or an insurer that assumes responsibility for all of the temporary licensee’s acts (13.4.2.25(B)(1) NMAC).

The NAIC’s model act limits a temporary license to 180 days.

Military service

Under the NAIC’s model act, a producer who cannot meet license renewal requirements because of military service, or because of another extenuating circumstance such as a long-term medical disability, may request a waiver of those requirements and of any examination, fine or sanction for missing them.

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

Each state sets its own renewal cycle.

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

Under the NAIC’s model act, a lapsed license may be reinstated within 12 months of the renewal due date, for a penalty of double the unpaid renewal fee. Each state sets its own window and fee, and after the window closes the person must qualify for a new license.

Continuing education

All states, including New Mexico, have continuing education (CE) requirements that must be met to renew any major lines (life, health, property, liability) insurance license. Many states also require continuing education of other licensees, such as adjusters or title or bail bond agents, while exempting producers who hold only certain limited lines; each state’s law says which. Individuals licensed in the state of New Mexico must complete continuing education before renewing their license. The number of hours required is set by state law and published by the state insurance department.

Notice of change of name or address

Under the NAIC’s model act, the licensee reports a change of address to the regulator within 30 days of the change. New Mexico’s rule is shorter: a licensee informs the Superintendent of a change in legal name or address within 20 days, and a late report carries a $50 penalty (13.4.2.26(A)(3) NMAC).

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. A producer who does business under any name other than their legal name must notify the regulator before using it.

Company regulations

An insurance company must be authorized by the Office of Superintendent of Insurance to conduct business in New Mexico. To receive a certificate of authority, the company applies to the Superintendent and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and surplus requirement

A company authorized to conduct insurance business in New Mexico must meet minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required. In New Mexico, the Superintendent gives an insurer written notice of a deficiency and requires it to be eliminated within sixty days; if the insurer fails to cure it in that time, the Superintendent must immediately suspend or revoke its certificate of authority (NMSA 1978, § 59A-5-25(B)).

Duties of the Superintendent of Insurance

The New Mexico Superintendent of Insurance is an appointed state executive position in the New Mexico state government. The Superintendent leads the Office of Superintendent of Insurance, a consumer protection agency for insurance in New Mexico.

The Superintendent is appointed for a term of 4 years by the Insurance Nominating Committee. The nominating committee consists of nine members, including four insurance industry representatives and four insurance consumer advocates, appointed in equal number by the New Mexico legislative council and the Governor. The eight appointed members select the ninth member of the committee to serve as its chair.

As head of the office, the Superintendent oversees private health and life, business, auto, home, and title insurance in the state. Their duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Superintendent finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution.

  • Monitor transactions of all companies, including domestic, foreign, and alien insurance companies.

  • Audit the books and records of any resident producer as frequently as necessary. Under the NAIC’s examination model, the regulator may examine any person subject to its authority, nonresident producers included, as often as it considers appropriate.

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies, such as forms and rates.

  • Organizing and managing the office of superintendent of insurance.

  • Conducting examinations and investigations on insurance matters either expressly authorized authorization or based on probable cause of violations.

  • Making, entering into, and enforcing contracts or agreements in order to exercise the office’s powers under the Insurance Code.

Sidenote
Know this...

The Superintendent does not have the authority to arrest, issue injunctions, or sentence jail time. The Superintendent can start the process, but it takes a law officer to arrest and a judge or court of law to issue injunctions or sentence jail time.

In New Mexico, the Superintendent’s investigators are peace officers under Chapter 29, Article 1 NMSA 1978 (NMSA 1978, § 59A-16C-11(A)).

Suspend, revoke or non-renew

The Superintendent has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license. Under the NAIC’s model act, the ground is broader: providing incorrect, misleading, incomplete or materially untrue information in the license application.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property received in the course of doing insurance business.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony.

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than New Mexico. Under the NAIC’s model act, a license denied in another state is also a ground.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the Superintendent finds that a producer has violated the state’s insurance laws, the Superintendent may order the producer to cease and desist. Receiving a cease and desist order does not automatically suspend or revoke the producer’s registration, but it does require the producer to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Superintendent is entitled to notice and an opportunity for a hearing, within time limits set by New Mexico law, and may ask a court to review the final order. In New Mexico the order can come first: when the Superintendent has cause to believe a prohibited practice is being engaged in, the Superintendent orders the person to cease and desist, and if the person neither complies nor requests a hearing in writing within twenty days, the order becomes final and not subject to review or appeal (NMSA 1978, § 59A-16-27(A)).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. State law sets the maximum, usually per violation and often with a cap on the total, and a higher tier commonly applies to a violation that was knowing or flagrant. Some violations are also crimes.

Unfair claims settlement practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • Unreasonably delaying the investigation or payment of claims by requiring both a formal proof of loss form and subsequent verification that would result in duplication of information and verification appearing in the formal proof of loss form.

  • Failing, in the case of claims denials or offers of compromise settlement, to promptly provide a reasonable and accurate explanation of the basis for such actions.

  • Refusing to pay claims without conducting a reasonable investigation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle or settling a claim for less than the amount a reasonable person would believe the insured or beneficiary was entitled to by reference to written or printed advertising material accompanying or made part of an application.

Policy forms

Insurers file their policy forms with the Superintendent.

Depending on the line of insurance and the form, a state may require approval before a form is used, often with a period after which a filing that has not been acted on is deemed approved, or may allow the form to be used as soon as it is filed (“file and use”).

Under the usual conformity rule, which many states’ insurance codes write into law, a policy provision that conflicts with state law does not make the policy invalid: the policy is read as amended to conform to the law.

The interest rate an insurer may charge on a life insurance policy loan is also limited by state law.

Record maintenance

A producer keeps records of each transaction (the policies placed, the insureds, the premiums received and any changes) and makes them available for the Superintendent’s inspection.

New Mexico requires the records of each insurance policy to be kept for at least three years after the policy expires, unless a longer period is required (13.4.2.26(C)(4)(a) NMAC).

Fraudulent producer representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in New Mexico, but has not passed the appropriate licensing examination, is in violation of regulation. This includes any public communication, such as advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in New Mexico in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited. Under the NAIC’s model act, any estimate, illustration or statement that misrepresents a policy’s benefits, advantages, conditions or terms is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation as well (under the NAIC’s model act, twisting).

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. Under the model act, such a statement is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Some state laws adopt this condition, and others reach a single such statement.

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure such insurer. Some states’ laws reach further, to a statement calculated to injure any person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, coercion and intimidation

Entering into an agreement to commit, or by concerted action committing, any act of boycott, coercion or intimidation that results or tends to result in unreasonable restraint of, or monopoly in, the business of insurance is prohibited.

False financial statements

Any licensed producer who makes false statements containing any information that involves inaccurate material facts or false statements on an application for insurance is in violation of the state’s unfair trade practices law. The rule is not limited to licensed producers: under the NAIC’s model act, it is an unfair trade practice for an insurer or any person engaged in the business of insurance to make false or fraudulent statements or representations on or relative to an application for a policy, for the purpose of obtaining a fee, commission, money or other benefit from any provider or individual person.

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

States differ on promotional gifts. The NAIC’s model act lets producers and insurers give customers non-cash gifts, meals or charitable donations up to an amount the state considers reasonable, as long as the gift is not conditioned on buying or renewing a policy and is offered without unfair discrimination. Each state sets its own limit.

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act, on which state unfair trade practices laws are based, prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind. New Mexico does: no insurer may refuse or limit coverage, or charge a different rate for the same coverage, solely because of blindness, including partial blindness (NMSA 1978, § 59A-16-13.2(A)).

Errors & omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties. E&O covers negligence and unintentional mistakes that cause financial harm to clients. It does not cover intentional misconduct, criminal acts, or regulatory fines.

Rebating

New Mexico licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance.

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

Splitting or sharing commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance. New Mexico’s rule is stricter: an insurer or producer may not pay or assign commissions, service fees or other valuable consideration derived from insurance of New Mexico risks to anyone not licensed to sell, solicit or negotiate insurance in the state (13.4.2.12(A)(3) NMAC).

Twisting

Misrepresenting a policy’s terms, conditions, benefits or advantages, or comparing policies misleadingly, to induce a policyholder to lapse or surrender an existing policy is a violation of the law (NMSA 1978, § 59A-16-6). A misleading statement or misrepresentation about an insurer’s financial condition is a separate violation (NMSA 1978, § 59A-16-4(D)). Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information is prohibited.

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Unfair marketing practices

The Office of Superintendent of Insurance is responsible for establishing minimum standards for full and fair disclosure of policy content. The Department also requires standardization and simplification of the terms used to describe insurance coverage. Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the parts of the Glass-Steagall Act of 1933 that kept commercial banks and securities firms apart, and allowed the consolidation of commercial banks, investment institutions and insurance companies. GLBA established a framework of responsibilities for federal and state regulators for these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013(c)).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia, and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

In states that adopted the NAIC’s Insurance Information and Privacy Protection Model Act, an authorization to collect personal information signed with an application is valid for no more than 30 months for life, health or disability insurance and one year for property or casualty insurance.

Under the same model act, a person told of an adverse underwriting decision may ask in writing, within 90 business days of the notice, for the specific reasons for it, which must be given within 21 business days of the request.

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time under federal rules; New Mexico’s telephone solicitation law is narrower, barring calls received before 9:00 a.m. or after 9:00 p.m. (NMSA 1978, § 57-12-22(B)(5))
  • Must give the caller’s name, the name of the company the call is made for, and a telephone number or address at which that company can be contacted

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days
Key points

Licensing

  • Minimum age: 18, must be NM resident before applying

Pre-licensing course and exam

  • No NM pre-licensing course requirement
  • Must pass exam for each line of authority sought

Fingerprints/background check

  • Superintendent reviews background before license issuance
  • Fingerprints often required for state/FBI criminal history check

Controlled business

  • Insurance on producer’s own life/property/family/employer/controlled business
  • States restrict licenses used principally to write controlled business

Non-resident license

  • No NM exam needed if licensed in home state
  • Requires: current good-standing license, application/fees, reciprocity
  • Address change: file within 30 days with new state certification
  • Moving to new state: apply for resident license within 90 days; no repeat of prelicensing ed/exam

Temporary license

  • Issued without exam to keep business serviced (death/disability, military, business entity cases)
  • NM requires licensed sponsor supervising temporary licensee
  • Model act caps temporary license at 180 days

Military service

  • Can request waiver of renewal requirements/exam/fines for missed deadlines due to military service or extenuating circumstances

Renewal and reinstatement

  • Requires renewal fee + continuing education by due date
  • Each state sets own renewal cycle
  • Model act: reinstate within 12 months for double the fee; after window, must requalify

Continuing education

  • Required in all states, including NM, to renew major lines licenses
  • Hours set by state law/published by insurance department

Notice of change of name or address

  • Model act: report address change within 30 days
  • NM: report within 20 days; $50 penalty for late report
  • Report administrative actions/criminal prosecutions within 30 days
  • Must notify regulator before using assumed business name

Company regulations

  • Insurers need Certificate of Authority from Superintendent to operate in NM
  • Must file charter/articles, financial statements, meet capital/surplus requirements

Capital and surplus requirement

  • Insurer must maintain minimum capital/surplus
  • NM: 60-day notice to cure deficiency; failure results in immediate suspension/revocation of certificate

Duties of the Superintendent of Insurance

  • Appointed 4-year term by Insurance Nominating Committee (9 members: 4 industry, 4 consumer advocates, +1 chair)
  • Oversees health, life, auto, home, title insurance
  • Duties: investigate complaints, audit producers, collect fees, issue fines, approve forms/rates, license suspension/revocation reports
  • Cannot arrest, issue injunctions, or sentence jail time (only investigate/refer)
  • NM investigators are peace officers under state law

Suspend, revoke or non-renew

  • Grounds include: false application info, fraud, felony conviction, unfair trade practices, misappropriation of funds, prior license revocation elsewhere, exam cheating, identity forgery

Cease and desist

  • Issued for violations of insurance law
  • Does not automatically suspend/revoke license; requires stopping specific activity

Hearing and penalties

  • Entitled to notice and hearing; can seek court review
  • NM: order becomes final if no hearing requested within 20 days
  • Civil penalties possible in addition to license action; higher penalties for knowing/flagrant violations

Unfair claims settlement practices

  • Violation if flagrant/repeated business practice
  • Examples: delaying claims, failing to investigate, altering application info without consent, denying without investigation, settling for less than the application’s advertising material led the insured to expect

Policy forms

  • Insurers file policy forms with Superintendent
  • May require approval or allow “file and use”
  • Conflicting provisions read as amended to match NM law
  • Policy loan interest rates limited by state law

Record maintenance

  • Producers keep transaction records available for Superintendent
  • NM: retain policy records minimum 3 years after expiration

Fraudulent producer representation

  • Representing licensure without passing exam is a violation
  • Applies to all public communications (ads, business cards, etc.)
  • Can result in suspension/revocation of other licenses

Misrepresentation

  • Prohibited: inaccurate policy illustrations/quotes, incomplete benefit comparisons
  • Twisting: inducing lapse/surrender via false info

False advertising

  • Untrue, deceptive or misleading insurance ads are unfair trade practice
  • Applies across all media
  • NAIC model: unfair if flagrant and in conscious disregard of the law, or a general business practice

Defamation

  • False or maliciously critical statements about insurer’s financial condition
  • Must be calculated to injure insurer/business

Boycott, coercion and intimidation

  • Prohibited if resulting in unreasonable restraint or monopoly in insurance business

False financial statements

  • False/inaccurate material facts on insurance applications is unfair trade practice violation

Illegal inducements

  • Prohibited unless expressly allowed by law
  • Model act allows reasonable non-cash gifts/meals/donations, not conditioned on purchase

Unfair discrimination

  • Prohibited: differing treatment of same-class/equal-risk individuals
  • Cannot discriminate based on sex, marital status, race, religion, national origin
  • Property/casualty: cannot deny solely for geography (unless justified) or physical/mental impairment
  • NM: cannot discriminate based on blindness/partial blindness

Errors & omissions

  • E&O insurance protects producers from negligence lawsuits
  • Covers unintentional mistakes/negligence
  • Does NOT cover intentional misconduct, crimes, or regulatory fines

Rebating

  • NM prohibits giving refunds/discounts/credits to induce insurance purchase
  • Soliciting/negotiating insurance implies licensure

Sharing commission

  • Allowed between licensed producers in same line of business
  • NM stricter: cannot pay commissions to unlicensed persons for NM risks

Twisting

  • Misrepresenting a policy’s terms, conditions, benefits or advantages to induce a lapse or surrender (NMSA § 59A-16-6)
  • Model act: misrepresentation inducing lapse/exchange/conversion

Unfair marketing practices

  • Superintendent sets standards for policy disclosure and terminology
  • Prohibited: false government/organization endorsement claims, false claims-payment timeframes

Gramm-Leach Bliley Act (GLBA)

  • Repealed key parts of Glass-Steagall; allows banking/insurance/investment consolidation
  • Established regulatory framework for merged financial services

McCarran-Ferguson Act

  • 1945 law: insurance regulated at state level
  • Limited antitrust exemption for insurers
  • Since 2021: exemption excludes health insurance (except narrow loss-data sharing)

National Association of Insurance Commissioners (NAIC)

  • Standard-setting body governed by state insurance commissioners
  • Coordinates regulatory oversight, peer review, best practices nationally

Fair Credit Reporting Act

  • Regulates consumer reports used in underwriting (credit reports, MIB, investigative reports)
  • Investigative report request: disclose to consumer within 3 days
  • Adverse action: must notify consumer; consumer has 60 days for free report; may also dispute errors

Privacy Act of 1974

  • Governs federal agencies’ handling of personal info; does not apply to private insurers
  • Insurer privacy governed by FCRA, GLBA, state law
  • NAIC model: authorization valid ≤30 months (life/health/disability) or 1 year (property/casualty)

Telemarketing

  • National Do Not Call Registry restricts calls to registered numbers
  • Federal hours: 8 a.m.–9 p.m. local time
  • NM narrower: no calls before 9:00 a.m. or after 9:00 p.m.
  • Must disclose caller’s name, the company the call is made for, and a number or address for it

CAN-SPAM

  • Commercial emails must be clearly labeled as ads
  • Accurate headers/subject lines, valid physical address required
  • Opt-out mechanism required; honored within 10 business days

Related readings

  • Producer Roles and Receipt Types
  • Underwriting
  • Term Life Insurance
  • Variable Insurance Products
  • Group Life Insurance