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Textbook
Introduction
1. Common stock
1.1 Basic characteristics
1.2 Rights of common stockholders
1.3 Trading
1.4 Suitability
1.5 Fundamental analysis
2. Preferred stock
3. Debt securities
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
13. Brokerage accounts
14. Retirement & education plans
15. Rules & ethics
Wrapping up
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1.5 Fundamental analysis
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1. Common stock

Fundamental analysis

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Investors use different types of analysis to decide whether a stock is a good investment. Fundamental analysis focuses on the company itself - its products and/or services, business structure, management, and financial condition. This chapter shows you how to gather key financial information by reading two core financial statements: the balance sheet and the income statement.

Balance sheets

It’s often easier to understand financial statements if you first think about them in personal terms. You could create a personal balance sheet by listing your assets (things you own) and liabilities (things you owe). The difference between the two is your net worth. For example:

Assets Liabilities Net worth
$250k home $200k mortgage
$20k car $10k car loan
$5k cash
$275k $210k $65k

This is a simple personal balance sheet. With $275,000 of assets and $210,000 of liabilities, this person has a $65,000 net worth.

Corporate balance sheets are more detailed, but the basic idea is the same: they list what the company owns and what it owes at a specific point in time. You don’t need to be an accounting expert for the exam, but you do need to be comfortable with the main categories and what they mean. Here’s a quick example of a corporate balance sheet:

Assets

Current assets = $125,000

  • Cash and cash equivalents = $100,000
  • Accounts receivable = $15,000
  • Inventory = $10,000

Fixed assets = $350,000

  • Real estate = $150,000
  • Equipment = $80,000
  • Land = $120,000

Intangible assets = $50,000

  • Copyrights = $30,000
  • Patents = $20,000

Liabilities & shareholder’s equity

Current liabilities = $100,000

  • Accounts payable = $40,000
  • Wages payable = $30,000
  • Taxes payable = $20,000
  • Interest payable = $10,000

Long-term liabilities = $150,000

  • Debentures = $100,000
  • Mortgage bonds = $50,000

Stockholder’s equity = $275,000

  • Par value of common stock = $5,000
  • Capital in excess of par = $245,000
  • Retained earnings = $25,000

Let’s look more closely at a few balance sheet items you’ll want to recognize.

Current assets and liabilities
The word current means short term. Current assets are cash (or items expected to become cash) within one year. Typical current assets include:

  • Cash
  • Cash equivalents (like a short term bank CD)
  • Accounts receivable*
  • Inventory
  • Prepaid expenses**

*Accounts receivable is a general term for money owed to the company by third parties (e.g., customers or clients) within one year.

**Although expenses usually are liabilities, prepaid expenses are assets until they are paid. For example, assume a business pays a contractor $10,000 upfront to paint their building. The $10,000 prepay will show as a current asset until the contractor finishes painting the building.

Current liabilities are bills or payments due within one year. Typical current liabilities include:

  • Accounts payable*
  • Wages payable
  • Taxes payable
  • Interest payable
  • Principal payable (within one year only)**

*Accounts payable is a general term for money owed by the company to third parties (e.g., contractors) within one year.

**The principal on many long-term corporate loans is payable at the end of the loan. This same structure exists with bonds, which is a specific type of loan we’ll cover later in this material. For example, a 20 year bond would require the issuer to pay interest yearly (typically semi-annually), but the principal isn’t due until 20 years after issuance. Therefore, the bond’s principal would only be considered a current liability 19 years into the bond’s existence (one year until payoff).

Fixed assets
Fixed assets are long-term tangible (physical) assets the company expects to use for at least one year. These typically include:

  • Real estate
  • Land
  • Vehicles
  • Equipment
  • Computer equipment
  • Office equipment
  • Furniture

Intangible assets
Intangible assets are long-term intangible (non-physical) assets the company expects to use for at least one year. These are forms of intellectual property, including:

  • Trademarks
  • Patents
  • Copyrights
  • Trade secrets

Long-term liabilities
Long-term liabilities are bills, loans, or payments due in more than one year (sometimes 20-30 years later). These typically include:

  • Long-term debt securities (bonds and notes > 1 year)
  • Mortgages
  • Pensions*

*A pension is a retirement plan requiring the employer to pay qualifying retirees (usually those that stay employed 20+ years) a certain amount of money until death.

Stockholder’s equity
Equity means ownership. Stockholder’s equity typically includes:

  • Par value of outstanding stock
  • Capital in excess of par
  • Retained earnings

Common stock has a par (face) value that’s mainly used for accounting. Capital in excess of par is the amount investors paid above par value. For example, if an issuer sells $1 par common stock for $50 per share, the company credits $1 to par value of outstanding stock and $49 to capital in excess of par for each share sold.

Retained earnings are profits the company keeps rather than distributing to stockholders. If a company earns $100,000 and distributes $75,000 to common and preferred stockholders, it credits $25,000 to retained earnings.

*The $25,000 of retained earnings in this example would be added to any unspent retained earnings accumulated over previous years.

A balance sheet ultimately shows net worth, also called stockholder’s equity. Net worth helps you estimate the company’s overall value at that point in time. The formula is:

Net worth=assets - liabilities

Can you calculate the net worth using the total assets and liabilities above?

(spoiler)

Net worth=assets - liabilities

Net worth=$525,000 - $250,000

Net worth=$275,000

The process is straightforward: add up total assets, add up total liabilities, then subtract liabilities from assets. Net worth measures the value of a person or company at a specific moment in time.

Income statements

Now let’s switch to an income statement. A balance sheet is a snapshot at a point in time, but an income statement summarizes performance over a period of time.

In personal terms, you can think of it like tracking cash inflows and expenses to see whether you had a profit or loss over a period. For example:

Event Amount
Paycheck from job +$3,000
Groceries -$100
Utilities -$200
Credit card -$700
Mortgage payment -$1,000
Total +$1,000

This is a simple personal income statement. After these five events, this person has $1,000 of “profits.”

Corporations report their results in a similar way, but with many more line items. An income statement helps you evaluate a company’s revenues and expenses - how effectively it sells its products and/or services and how it manages costs.

Here’s an example of a corporate income statement:

Line item Amount
Sales revenue +$200,000
Cost of goods sold (COGS) -$80,000
Gross profit $120,000
Operating expenses -$30,000
Income from operations (EBIT)* $90,000
Interest (bonds & loans) -$25,000
Income before taxes (EBT)** $65,000
Taxes -$10,000
Net income $55,000
Dividends paid -$20,000
Retained earnings $35,000

*EBIT = earnings (profits) before interest and taxes
**EBT = earnings (profits) before taxes

In this example, the company sold $200,000 of products and ended with $55,000 of net income after paying for inventory (COGS), operating expenses (EBIT), interest, and taxes. The company then paid $20,000 in dividends to shareholders, leaving $35,000 as retained earnings.

Financial statements don’t always explain why a number changed. For example, if a company reports a sharp increase in cost of goods sold compared to prior income statements, you’d want to know what caused it. When extra explanation is needed, companies provide it in the footnotes to the financial statements. It might look like this:

Cost of goods sold (COGS) increased by 250% due to costs related to COVID-19 safety measures. Additional capital was spent on various items, including personal protective equipment (PPE), supplemental liability insurance, and cleaning supplies.

Sidenote
PE ratio

Price to earnings (PE) ratios help investors judge whether a company may be overvalued or undervalued. The price is the market price per share. The earnings are the company’s annual profits on a per-share basis (essentially net income from the income statement, expressed per share).

PE ratio=earnings per sharemarket price​

A higher PE ratio can suggest the investment is more expensive relative to its current earnings. For example, a PE ratio of 100 means the market price is 100 times the company’s annual earnings per share. Unless earnings grow substantially, the stock may be overpriced. On average, PE ratios range between 15-25, depending on the company and industry.

Growth companies typically have higher PE ratios. These companies are expanding and are expected to earn much larger profits in the future. That’s why the stock may look “overpriced” today - investors are paying for expected future earnings. Another way to think about it: why pay a high price for a business that produces little profit right now? The usual reason is the belief that profits will rise significantly later.

Salesforce Inc. is an example of a growth company with a very high PE ratio. In January 2023, its PE ratio was 595, roughly 2,400% higher than the average stock’s PE ratio. If Salesforce’s earnings stayed the same, it would take 595 years for the company to generate enough earnings to justify its market price. That’s similar to buying a restaurant for $1 million that currently makes only $1,680 in annual profit. That price might still make sense if profits rise sharply. What if the restaurant made $500,000 in annual profits three years later? The original $1 million price tag would’ve been a bargain.

The same logic could apply to Salesforce. If more companies adopt its customer relationship tools and programs, profitability could rise. As earnings increase, the current “high” market price becomes easier to justify.

Value companies typically have lower PE ratios. These are often large, well-established businesses with a long history of profits. Because they already operate at scale, investors may not expect dramatic growth. Without a strong growth story, investors are generally less willing to “overpay,” which tends to keep PE ratios lower. Value companies may still provide returns through cash dividends.

Verizon Communications Inc. is an example of a value company with a low PE ratio (PE ratio of 7.8 as of January 2023). Verizon is well-established and consistently reports profits in the billions of dollars. With a market capitalization of roughly $170 billion (as of January 2023), how much more is Verizon primed to grow? While the answer is unknown, Verizon does provide value to shareholders through cash dividends. In 2022 alone, the company paid nearly $11 billion* in cash dividend payments to shareholders.

*Verizon paid an annual dividend of $2.572 per share in 2022, and the company has 4.2 billion outstanding shares. This translates to roughly $10,802,400,000 in cash dividends paid.

Key points

Fundamental analysis

  • Inspection of a company’s products/services, management, and finances

Balance sheet

  • Compares company assets and liabilities
  • Indicates a company’s net worth

Net worth

  • Determines overall value of company or person
  • NW=assets - liabilities

Income (cash flow) statement

  • Displays company income and expenses

Footnotes

  • Provides additional context for the information in financial statements

PE ratio

  • PE=earnings per sharemarket price​

High PE ratios

  • May indicate an overpriced investment
  • Typical of growth companies

Low PE ratios

  • May indicate an underpriced investment
  • Typical of value companies

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