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Textbook
1. Common stock
1.1 Basic characteristics
1.2 Rights of common stockholders
1.3 Trading
1.4 Suitability
1.5 Fundamental analysis
2. Preferred stock
3. Debt securities
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
13. Brokerage accounts
14. Retirement & education plans
15. Rules & ethics
16. Wrapping up
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1.5 Fundamental analysis
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1. Common stock

Fundamental analysis

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Investors utilize various forms of analysis to determine if a specific stock is a good investment. Fundamental analysis inspects the inner workings of a company, including its products and/or services, business structure, and finances. This chapter covers how to gather this information by examining balance sheets and income statements.

Balance sheets

Sometimes it’s easier to understand financial documents when we think about them in personal terms. You could create a personal balance sheet if you documented all your assets (things you own) and liabilities (things you owe), which then be used to calculate your net worth. For example:

Assets Liabilities Net worth
$250k home $200k mortgage
$20k car $10k car loan
$5k cash
$275k $210k $65k

This is a simple personal balance sheet. With $275,000 of assets and $210,000 of liabilities, this person has a $65,000 net worth. Corporate balance sheets are more complicated but are fundamentally the same as personal balance sheets. You won’t need to be an accounting expert for the exam, but it’s essential to feel comfortable with the basics. Here’s a quick example of a corporate balance sheet:

Assets

Current assets = $125,000

  • Cash and cash equivalents = $100,000
  • Accounts receivable = $15,000
  • Inventory = $10,000

Fixed assets = $350,000

  • Real estate = $150,000
  • Equipment = $80,000
  • Land = $120,000

Intangible assets = $50,000

  • Copyrights = $30,000
  • Patents = $20,000

Liabilities & shareholder’s equity

Current liabilities = $100,000

  • Accounts payable = $40,000
  • Wages payable = $30,000
  • Taxes payable = $20,000
  • Interest payable = $10,000

Long-term liabilities = $150,000

  • Debentures = $100,000
  • Mortgage bonds = $50,000

Stockholder’s equity = $275,000

  • Par value of common stock = $5,000
  • Capital in excess of par = $245,000
  • Retained earnings = $25,000

Let’s cover a few specific balance sheet items to be aware of:

Current assets and liabilities
The term “current” translates to “short term.” Current assets include cash and any item expected to be turned into cash easily within one year. The following are typical current assets on a balance sheet:

  • Cash
  • Cash equivalents (like a short term bank CD)
  • Accounts receivable*
  • Inventory
  • Prepaid expenses**

*Accounts receivable is a general term for money owed to the company by third parties (e.g., customers or clients) within one year.

**Although expenses usually are liabilities, prepaid expenses are assets until they are paid. For example, assume a business pays a contractor $10,000 upfront to paint their building. The $10,000 prepay will show as a current asset until the contractor finishes painting the building.

Current liabilities include any bills or payments due to be paid within one year. The following are typical current liabilities on a balance sheet:

  • Accounts payable*
  • Wages payable
  • Taxes payable
  • Interest payable
  • Principal payable (within one year only)**

*Accounts payable is a general term for money owed by the company to third parties (e.g., contractors) within one year.

**The principal on many long-term corporate loans is payable at the end of the loan. This same structure exists with bonds, which is a specific type of loan we’ll cover later in this material. For example, a 20 year bond would require the issuer to pay interest yearly (typically semi-annually), but the principal isn’t due until 20 years after issuance. Therefore, the bond’s principal would only be considered a current liability 19 years into the bond’s existence (one year until payoff).

Fixed assets
These are long-term tangible (physical) assets that are expected to be utilized for at least one year, which typically include:

  • Real estate
  • Land
  • Vehicles
  • Equipment
  • Computer equipment
  • Office equipment
  • Furniture

Intangible assets
These are long-term intangible (non-physical) assets that are expected to be utilized for at least one year. Intangible assets are various forms of intellectual property, including:

  • Trademarks
  • Patents
  • Copyrights
  • Trade secrets

Long-term liabilities
These are bills, loans, or payments due to third parties in more than one year (sometimes 20-30 years later). These typically include:

  • Long-term debt securities (bonds and notes > 1 year)
  • Mortgages
  • Pensions*

*A pension is a retirement plan requiring the employer to pay qualifying retirees (usually those that stay employed 20+ years) a certain amount of money until death.

Stockholder’s equity
Equity means ownership. Stockholder’s equity typically includes:

  • Par value of outstanding stock
  • Capital in excess of par
  • Retained earnings

Common stocks maintain par (face) values that are only important for accounting purposes. Capital in excess of par is the amount paid above the par value for an investment. For example, let’s assume an issuer sells $1 par common stock for $50 per share. The stock sale would credit $1 to par value of outstanding stock and $49 to capital in excess of par for every share sold.

Retained earnings represent business profits that are not distributed to stockholders. If a company makes $100,000 of earnings and distributes $75,000 to common and preferred stockholders, they’ll credit $25,000 to retained earnings.

*The $25,000 of retained earnings in this example would be added to any unspent retained earnings accumulated over previous years.

Balance sheets ultimately provide net worth, also known as stockholder’s equity, which helps determine the overall value of a company. The formula is:

Net worth=assets - liabilities

Can you calculate the net worth using the total assets and liabilities above?

(spoiler)

Net worth=assets - liabilities

Net worth=$525,000 - $250,000

Net worth=$275,000

It takes a little math, but it’s not a complicated formula. Add up all the assets and liabilities, then find the difference. The net worth of a person or company measures its overall value at that point in time.

Income statements

Let’s switch gears and look at an income statement. Like inspecting a bank statement, a person could calculate their profits or losses over a specific period while inspecting their cash inflows and expenses. For example:

Event Amount
Paycheck from job +$3,000
Groceries -$100
Utilities -$200
Credit card -$700
Mortgage payment -$1,000
Total +$1,000

This is a simple personal income statement. After five events, this person has $1,000 of “profits.” Corporations compile and disclose their finances similarly, but with many more line items. Analyzing income statements provides data on a company’s revenues and expenses, which helps determine how well a company sells its products and/or services and spends its money.

Similar to a balance sheet, the corporate version of an income statement is more complicated. Here’s an example of one:

Line item Amount
Sales revenue +$200,000
Cost of goods sold (COGS) -$80,000
Gross profit $120,000
Operating expenses -$30,000
Income from operations (EBIT)* $90,000
Interest (bonds & loans) -$25,000
Income before taxes (EBT)** $65,000
Taxes -$10,000
Net income $55,000
Dividends paid -$20,000
Retained earnings $35,000

*EBIT = earnings (profits) before interest and taxes
**EBT = earnings (profits) before taxes

In the example above, the company sold $200,000 of products but ended with $55,000 of net income after paying for inventory (COGS), operational expenses (EBIT), interest, and taxes. From there, the company paid $20,000 in dividends to shareholders, leaving them with $35,000 of retained earnings.

Financial statements sometimes do a poor job of providing detailed information. For example, what if a company suddenly reported a sharp increase in the cost of goods sold compared to previous income statements? There could be a legitimate reason for this, like a global pandemic requiring more safety measures, resulting in risings business costs. If providing details is necessary, companies offer this context in the footnotes of their financial statements. It might sound something like this:

Cost of goods sold (COGS) increased by 250% due to costs related to COVID-19 safety measures. Additional capital was spent on various items, including personal protective equipment (PPE), supplemental liability insurance, and cleaning supplies.

Sidenote
PE ratio

Price to earnings (PE) ratios are used by investors to determine if a company is overvalued or undervalued. The price references the market price per share of the company. The earnings represent the annual profits made by the company on a per-share basis (essentially net income on an income statement).

PE ratio=earnings per sharemarket price​

The higher the PE ratio, the more likely the investment is overvalued. For example, if the PE ratio is 100, the company’s market price is 100 times what it makes annually. Unless the company grows considerably, this investment may be overpriced. On average, PE ratios range between 15-25, depending on the company and industry.

Growth companies typically maintain higher PE ratios. These are companies with evolving and expanding businesses and are expected to make larger profits in the future. Therefore, the investment may seem “overpriced” today, but it may be a good deal in the long term. Think about it this way - what’s the only reason you would pay a significant amount for a business or investment that produces very little profit right now? The only sensible explanation is a belief that profits will rise considerably in the future.

Salesforce Inc. is a good example of a growth company with a very high PE ratio. In January 2023, their PE ratio was 595, roughly 2,400% higher than the average stock’s PE ratio. If Salesforce’s earnings stayed the same, it would take 595 years for the company to make enough earnings to justify its market price. This would be similar to buying a restaurant that costs $1 million but currently makes only $1,680 in annual profit. While that may sound crazy, the restaurant may be a good deal if its profit increases significantly over the next few years. What if the restaurant made $500,000 in annual profits three years later? The original $1 million price tag would’ve been a steal!

The same could apply to Salesforce. If more and more companies use their customer relationship tools and programs, their profitability will rise. The more profitable the company, the more its current “high” market price is justified.

Value companies typically maintain lower PE ratios. These are companies that are large, well-established, and with a long track record of profits. Significant future growth of these businesses isn’t expected as they already maintain enormous operations. Without a reason to bet on significant future growth, investors are generally unwilling to “overpay” for a value stock, leading to lower PE ratios. However, value companies tend to provide value to investors through cash dividends.

Verizon Communications Inc. is a good example of a value company with a low PE ratio (PE ratio of 7.8 as of January 2023). Verizon is a well-established company with a long track of profitability (the company consistently reports profits in the billions of dollars). With a market capitalization of roughly $170 billion (as of January 2023), how much more is Verizon primed to grow? While the answer to that question is unknown, Verizon does provide value to shareholders through cash dividends. In 2022 alone, the company paid nearly $11 billion* in cash dividend payments to shareholders.

*Verizon paid an annual dividend of $2.572 per share in 2022, and the company has 4.2 billion outstanding shares. This translates to roughly $10,802,400,000 in cash dividends paid.

Key points

Fundamental analysis

  • Inspection of a company’s products/services, management, and finances

Balance sheet

  • Compares company assets and liabilities
  • Indicates a company’s net worth

Net worth

  • Determines overall value of company or person
  • NW=assets - liabilities

Income (cash flow) statement

  • Displays company income and expenses

Footnotes

  • Provides additional context for the information in financial statements

PE ratio

  • PE=earnings per sharemarket price​

High PE ratios

  • May indicate an overpriced investment
  • Typical of growth companies

Low PE ratios

  • May indicate an underpriced investment
  • Typical of value companies

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