Textbook
1. Common stock
1.1 Introduction and SIE review
1.2 Equity securities & trading
1.3 Suitability
1.4 Fundamental analysis
1.5 Technical analysis
1.5.1 The basics
1.5.2 Market trends
1.5.3 Saucers
1.5.4 Head & shoulders
1.5.5 Resistance & support
1.5.6 Theories
2. Preferred stock
3. Bond fundamentals
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
13. Brokerage accounts
14. Retirement & education plans
15. Rules & ethics
16. Suitability
17. Wrapping up
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1.5.4 Head & shoulders
Achievable Series 7
1. Common stock
1.5. Technical analysis

Head & shoulders

Head & shoulders formations are market trends that include a reversal, like saucers. There are two types of head & shoulder formations: head & shoulders top formations and head & shoulder bottom formations.

A head and shoulders top formation looks something like this:

Head & shoulders top formation

Hopefully, you see a basic outline of a person. A head & shoulders top formation rises, flattens, rises again, flattens again, falls, flattens one last time, and falls again. Initially, the stock price was trending upwards, but then it reversed at the top and moved back downward. This is an example of a reverse upward trend.

Technical analysts are on the lookout for the beginning of a head & shoulders formation. For example:

Head & shoulders top formation start

It may not look like much, but a skilled technical analyst may pick this out as the beginning of a head & shoulders top formation. If they are correct, they could make a return by going short (selling short) the stock:

Head & shoulders top formation opportunity

Borrowing shares and selling them at this point could return a large profit, although the investment is subject to considerable risk. Remember, short selling subjects investors to unlimited risk potential! Stock movements are never 100% predictable, but a confident chartist might pull the trigger and short the stock at this point. If the market trends in the expected direction, a large profit could be made!

A head & shoulders bottom formation is basically an upside version of a top formation:

Head & shoulders bottom formation

Does it look like a person hanging upside down? A head & shoulders bottom formation falls, flattens, falls again, flattens again, rises, flattens one last time, and rises again. Initially, the stock price was trending downwards, but then it reversed at the top and moved back upward. This is an example of a reverse downward trend.

Chartists watch the market for the initial stages of head & shoulders formations:

Head & shoulders bottom formation start

An experienced chartist may identify this as the beginning of a head & shoulders bottom formation. If they are correct, they could make a profit by going long (buying) the stock:

Head & shoulders bottom formation opportunity

Again, stock movements are never 100% predictable, but a confident technical analyst may buy a bunch of stock if they spotted this trend. If they’re right, they can make an unlimited return the further the market rises.

Key points

Head & shoulders top formation

  • Outline of a person
  • A reverse upward trend
  • Bearish indicator

Head & shoulders bottom formation

  • Outline of an upside-down person
  • A reverse downward trend
  • Bullish indicator

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