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Textbook
Introduction
1. Common stock
1.1 Introduction and SIE review
1.2 Equity securities & trading
1.3 Suitability
1.4 Fundamental analysis
1.5 Technical analysis
1.5.1 The basics
1.5.2 Market trends
1.5.3 Saucers
1.5.4 Head & shoulders
1.5.5 Resistance & support
1.5.6 Theories
2. Preferred stock
3. Bond fundamentals
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
13. Brokerage accounts
14. Retirement & education plans
15. Rules & ethics
16. Suitability
Wrapping up
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1.5.4 Head & shoulders
Achievable Series 7
1. Common stock
1.5. Technical analysis

Head & shoulders

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Head & shoulders formations are chart patterns that signal a reversal, similar to saucers. There are two types:

  • Head & shoulders top formations
  • Head & shoulders bottom formations

A head and shoulders top formation looks something like this:

Head & shoulders top formation

You can think of this pattern as the outline of a person (left shoulder, head, right shoulder). In price terms, a head & shoulders top formation:

  • Rises, then flattens
  • Rises again to a higher peak, then flattens again
  • Falls, flattens one last time, then falls again

The key idea is the trend change. The stock was trending upward, but then it reverses and starts moving downward. This is a reverse upward trend (an uptrend that turns into a downtrend).

Technical analysts watch for the early stages of a head & shoulders formation. For example:

Head & shoulders top formation start

At this stage, the full pattern isn’t complete yet, but an experienced chartist may recognize it as the start of a head & shoulders top formation. If they’re correct, they might try to profit by going short (selling short) the stock:

Head & shoulders top formation opportunity

Borrowing shares and selling them at this point could lead to a profit if the price falls as expected. This strategy also carries significant risk. Remember, short selling exposes investors to unlimited risk potential. Stock movements are never 100% predictable, so even a strong-looking pattern can fail.

A head & shoulders bottom formation is essentially the upside-down version of a top formation:

Head & shoulders bottom formation

This can look like a person hanging upside down. In price terms, a head & shoulders bottom formation:

  • Falls, then flattens
  • Falls again to a lower low, then flattens again
  • Rises, flattens one last time, then rises again

Here, the stock was trending downward, but then it reverses and starts moving upward. This is a reverse downward trend (a downtrend that turns into an uptrend).

Chartists also watch for the initial stages of head & shoulders bottom formations:

Head & shoulders bottom formation start

An experienced chartist may identify this as the beginning of a head & shoulders bottom formation. If they’re correct, they could try to profit by going long (buying) the stock:

Head & shoulders bottom formation opportunity

As with any chart pattern, the market isn’t perfectly predictable. A technical analyst who believes this reversal is forming may buy shares expecting the price to rise. If the market moves higher, the potential gain increases as the price continues to rise.

Key points

Head & shoulders top formation

  • Outline of a person
  • A reverse upward trend
  • Bearish indicator

Head & shoulders bottom formation

  • Outline of an upside-down person
  • A reverse downward trend
  • Bullish indicator

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