Textbook
1. Introduction
2. Common stock
3. Preferred stock
4. Debt securities
5. Corporate debt
6. Municipal debt
7. US government debt
8. Investment companies
9. Insurance products
10. The primary market
11. The secondary market
12. Brokerage accounts
13. Retirement & education plans
14. Rules & ethics
15. Suitability
15.1 Product summaries
15.2 Investment objectives
15.3 FINRA suitability standards
15.4 Investor profiles
15.5 Best practices
15.6 Portfolio & economic analysis
15.7 Test taking skills
16. Wrapping up
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15.1 Product summaries
Achievable Series 6
15. Suitability

Product summaries

Sidenote
The suitability chapter

One of the most important test topics on the Series 6 is making suitable recommendations. We’ve covered product risks, benefits, and typical investors extensively through previous product-focused chapters. Additionally, we discussed the ethics of operating as a registered representative and market dynamics to be aware of. The aim of this chapter is to provide a “boost” to your suitability skills by reviewing these older topics, while introducing some new concepts and test-taking skills.

Try to approach these sections with a holistic, “big picture” approach. You’ll likely encounter numerous scenario-based suitability questions on the exam that require your knowledge of securities and careful consideration of the client’s needs and goals. While these questions are difficult, they can be answered correctly on a consistent basis when integrating the lessons learned in this chapter.

This summary section provides the most important test points related to the various products we’ve discussed. As always, keeping track of each product’s “BRTI” (benefits, risks, and typical investor) is essential to consistently answering suitability questions correctly.

Common stock

Benefits

  • Capital appreciation potential
  • Dividend income potential

Systematic risks

  • Market risk
  • Inflation risk (short term only)

Non-systematic risks

  • Business risk
  • Financial risk
  • Regulatory risk
  • Liquidity risk (for unlisted securities)

Typical investor

  • Seeks capital appreciation and/or dividend income
  • Younger
  • Risk tolerant (moderate to aggressive)
  • Long-term time horizon

Resources: ‘What is common stock?’ video

Preferred stock

Benefits

  • Dividend income
  • Capital appreciation if convertible

Risks

  • Dividends not guaranteed
  • Interest rate risk
  • Inflation risk
  • Call risk
  • Reinvestment risk

Typical investor

  • Seeks income
  • Accepts moderate risk in return for higher income
  • Corporate investors (dividend tax exclusion)
  • Long-term time horizon

General debt securities

Benefits

  • Interest income, which is legally guaranteed

Risks

  • Interest rate risk
  • Inflation risk
  • Default risk
  • Liquidity risk
  • Legislative risk
  • Political risk (foreign debt securities)
  • Reinvestment risk
  • Call risk

Typical investor

  • Seeks income
  • Generally older
  • Risk averse (conservative)

Corporate debt

Benefits

  • Interest income
  • Capital gain potential for convertible bonds
  • Higher yields (vs. other debt issuers) due to risk
  • Variety of choices and risk profiles

Risks

  • Interest rate risk
  • Inflation risk
  • Default risk
  • Liquidity risk
  • Legislative risk
  • Political risk
  • Reinvestment risk
  • Call risk

Typical investor

  • Seeks income
  • Generally older
  • Willing to take higher risk (vs. other debt issuers)

Certificates of deposit

Benefits

  • Interest income
  • FDIC insurance up to $250,000 per bank

Risks

  • Low yields in exchange for safety
  • Interest rate risk (particularly for long-term brokered CDs)

Typical investor

  • Willing to accept low yields in exchange for safety
  • Typically older or elderly

Municipal debt

Benefits

  • Tax-free interest income for residents
  • Typically safe securities

Risks

  • Low yields (opportunity cost)
  • Interest rate risk
  • Inflation risk
  • Some default risk (although low)
  • High liquidity risk
  • Reinvestment risk
  • Call risk

Typical investor

  • Seeks income
  • High income / wealthy (high tax bracket)
  • Willing to accept lower yields in exchange for tax benefits

US Government debt

Benefits

  • Interest income
  • Virtually free of default and liquidity risk
  • Generally AAA-rated and considered safe

Risks

  • Interest rate risk
  • Inflation risk (except TIPS)
  • Reinvestment risk (except STRIPS)

Typical investor

  • Seeks income
  • Generally older
  • Willing to accept lower yields in exchange for safety

Mortgage-backed securities

Benefits

  • Monthly income (interest and principal)
  • Direct or indirect US government backing

Risks

  • Prepayment risk
  • Extension risk
  • Interest rate risk
  • Reinvestment risk
  • Inflation risk

Typical investor

  • Seeks consistent (monthly) income
  • Generally older
  • Comfortable with an unknown maturity date

Investment companies

General suitability

  • Instant diversification
  • Provides professional management
  • Risk depends on the type of fund

Types of funds

Growth funds

Growth and income funds

Value funds

  • Seeks capital appreciation and income
  • Invests in common stock
  • Moderate risk potential
  • Moderate return potential
  • Example: Thrivent Large Cap Value Fund

Balanced funds

  • Seeks capital appreciation and income
  • Invests in stocks and bonds
  • Moderate risk potential
  • Moderate return potential
  • Example: T Rowe Price Balance Fund

Income funds

  • Seeks income
  • Invests in stocks and bonds depending on the type of income fund
  • Risk and return potential depend on the type of income fund
  • Example: JP Morgan Income Fund

High-yield bond funds

  • Seeks income
  • Invests in speculative (junk bonds)
  • Moderate to high risk potential
  • Moderate to high return potential
  • Example: Blackrock High Yield Bond Fund

Conservate bond funds

MBS agency funds

Asset allocation funds

Life cycle funds

Money market funds

  • Seeks preservation of capital
  • Small income potential
  • Invests in debt securities with one year or less to maturity
  • Very low risk
  • Very low return potential
  • Example: Charles Schwab Value Advantage Money Fund

Specialized funds

Sector funds

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