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Textbook
Introduction
1. Common stock
1.1 Characteristics
1.2 Fundamental analysis
1.3 Suitability
1.4 Options
2. Preferred stock
3. Debt securities
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Insurance products
9. The primary market
10. The secondary market
11. Brokerage accounts
12. Retirement & education plans
13. Rules & ethics
14. Suitability
Wrapping up
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1.2 Fundamental analysis
Achievable Series 6
1. Common stock

Fundamental analysis

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Fundamental analysis involves inspecting a company’s revenues, expenses, debt levels, product and/or service lines, and management. Publicly traded companies must disclose financial information quarterly, and analysts use these disclosures to gather data. Stockholders also have the right to inspect a company’s books and records, and these required filings help satisfy that right.

10-K annual report

  • Audited financial report
    • Example: Tesla 10K filing

10-Q quarterly report

  • Unaudited financial report
    • Example: Microsoft 10Q filing

In these reports, fundamental analysts review financial documents to estimate a company’s value. The most commonly analyzed documents are:

Balance sheet

  • Compares assets and liabilities
  • Assets - liabilities = net worth

Income (cash flow) statements

  • Displays income and expenses

There are small differences between income statements and cash flow statements, but the exam generally does not cover them. Keep it simple and assume both provide the same information.

Balance sheets

A balance sheet is often easier to understand if you first think about it in personal terms. You could create a personal balance sheet by listing your assets (things you own) and liabilities (things you owe). You can then use those totals to calculate your net worth. For example:

Assets Liabilities Net worth
$250k home $200k mortgage
$20k car $10k car loan
$5k cash
$275k $210k $65k

This is a simple personal balance sheet. With $275,000 of assets and $210,000 of liabilities, this person has a $65,000 net worth. Corporate balance sheets include more categories and line items, but the basic idea is the same. You won’t need to be an accounting expert for the exam, but you do need to be comfortable with the fundamentals. Here’s a quick example of a corporate balance sheet:

Assets

Current assets = $125,000

  • Cash and cash equivalents - $100,000
  • Accounts receivable - $15,000
  • Inventory - $10,000

Fixed assets = $350,000

  • Real estate - $150,000
  • Equipment - $80,000
  • Land - $120,000

Intangible assets = $50,000

  • Copyrights - $30,000
  • Patents - $20,000

Liabilities & shareholder’s equity

Current liabilities = $100,000

  • Accounts payable = $40,000
  • Wages payable = $30,000
  • Taxes payable = $20,000
  • Interest payable = $10,000

Long-term liabilities = $150,000

  • Debentures = $100,000
  • Mortgage bonds = $50,000

Stockholder’s equity = $275,000

  • Par value of common stock = $5,000
  • Capital in excess of par = $245,000
  • Retained earnings = $25,000

Let’s cover a few specific balance sheet items you’ll want to recognize.

Current assets and liabilities
The term current means short term. Current assets include cash and other items expected to be converted into cash within one year. Typical current assets include:

  • Cash
  • Cash equivalents (like a short term bank CD)
  • Accounts receivable*
  • Inventory
  • Prepaid expenses**

*Accounts receivable is a general term for money owed to the company by third parties (e.g., customers or clients) within one year.

**Although expenses usually are liabilities, prepaid expenses are assets until they are used up. For example, assume a business pays a contractor $10,000 upfront to paint their building. The $10,000 prepayment will show as a current asset until the contractor finishes painting the building.

Current liabilities include bills or payments due within one year. Typical current liabilities include:

  • Accounts payable*
  • Wages payable
  • Taxes payable
  • Interest payable
  • Principal payable (within one year only)**

*Accounts payable is a general term for money owed by the company to third parties (e.g., contractors) within one year.

**The principal on many long-term corporate loans is payable at the end of the loan. This same structure exists with bonds, which is a specific type of loan we’ll cover later in this material. For example, a 20 year bond would require the issuer to pay interest yearly (typically semi-annually), but the principal isn’t due until 20 years after issuance. Therefore, the bond’s principal would only be considered a current liability 19 years into the bond’s existence (one year until payoff).

Fixed assets
These are long-term tangible (physical) assets expected to be used for at least one year. They typically include:

  • Real estate
  • Land
  • Vehicles
  • Equipment
  • Computer equipment
  • Office equipment
  • Furniture

Intangible assets
These are long-term intangible (non-physical) assets expected to be used for at least one year. Intangible assets are various forms of intellectual property, including:

  • Trademarks
  • Patents
  • Copyrights
  • Trade secrets

Long-term liabilities
These are bills, loans, or payments due to third parties in more than one year (sometimes 20-30 years later). They typically include:

  • Long-term debt securities (bonds and notes > 1 year)
  • Mortgages
  • Pensions*

*A pension is a retirement plan requiring the employer to pay qualifying retirees (usually those that stay employed 20+ years) a certain amount of money until death.

Stockholder’s equity
Equity means ownership. Stockholder’s equity typically includes:

  • Par value of outstanding stock
  • Capital in excess of par
  • Retained earnings

Common stock has a par (face) value that is mainly used for accounting. Capital in excess of par is the amount investors paid above the par value. For example, suppose an issuer sells $1 par common stock for $50 per share. For each share sold, the company would credit $1 to par value of outstanding stock and $49 to capital in excess of par.

Retained earnings are business profits that are not distributed to stockholders. If a company earns $100,000 and distributes $75,000 to common and preferred stockholders, it will credit $25,000 to retained earnings.

*The $25,000 of retained earnings in this example would be added to any unspent retained earnings accumulated over previous years.

Balance sheets ultimately show net worth, also called stockholder’s equity, which helps you estimate a company’s overall value at a point in time. The formula is:

Net worth=assets - liabilities

Can you calculate the net worth using the total assets and liabilities above?

(spoiler)

Net worth=assets - liabilities

Net worth=$525,000 - $250,000

Net worth=$275,000

The process is straightforward: total the assets, total the liabilities, and subtract. Net worth measures the overall value of a person or company at that point in time.

Income statements

Now let’s look at an income statement. Think of it like reviewing a bank statement: you can calculate profit or loss over a specific period by tracking cash inflows and expenses. For example:

Event Amount
Paycheck from job +$3,000
Groceries -$100
Utilities -$200
Credit card -$700
Mortgage payment -$1,000
Total +$1,000

This is a simple personal income statement. After these five events, this person has $1,000 of “profits.” Corporations report similar information, but with many more line items. Analyzing income statements shows a company’s revenues and expenses, which helps you evaluate how effectively it sells products and/or services and manages costs.

As with balance sheets, corporate income statements are more detailed. Here’s an example:

Line item Amount
Sales revenue +$200,000
Cost of goods sold (COGS) -$80,000
Gross profit $120,000
Operating expenses -$30,000
Income from operations (EBIT)* $90,000
Interest (bonds & loans) -$25,000
Income before taxes (EBT)** $65,000
Taxes -$10,000
Net income $55,000
Dividends paid -$20,000
Retained earnings $35,000

*EBIT = earnings (profits) before interest and taxes
**EBT = earnings (profits) before taxes

In this example, the company sold $200,000 of products and ended with $55,000 of net income after paying for inventory (COGS), operating expenses (EBIT), interest, and taxes. It then paid $20,000 in dividends to shareholders, leaving $35,000 as retained earnings.

Financial statements don’t always explain why a number changed. For example, suppose a company reports a sharp increase in cost of goods sold compared to prior income statements. There may be a legitimate reason, such as a global pandemic requiring additional safety measures that raise business costs. When extra explanation is needed, companies provide it in the footnotes to the financial statements. It might look like this:

Cost of goods sold (COGS) increased by 250% due to costs related to COVID-19 safety measures. Additional capital was spent on various items, including personal protective equipment (PPE), supplemental liability insurance, and cleaning supplies.

Key points

Fundamental analysis

  • Inspection of a company’s products/services, management, and finances

10-K annual report

  • Audited financial report

10-Q quarterly report

  • Unaudited financial report

Balance sheet

  • Compares company assets and liabilities
  • Indicates a company’s net worth

Net worth

  • Determines overall value of company or person
  • NW=assets - liabilities

Income (cash flow) statement

  • Displays company income and expenses

Footnotes

  • Provides additional context for the information in financial statements

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