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Introduction
1. Goals and decisions of an organization
2. The market system
3. The domestic economy
4. Macroeconomics – The international economy
5. Macroeconomics – Index numbers
6. Introduction to the financial context of business entities
7. Foreign currencies
8. Investment appraisal
9. Summarizing and analyzing data
10. Inter-relationships between variables
11. Time series model
11.1 Fundamentals of time series model
11.2 Trendline calculation methods
11.3 Seasonal variation and forecasting methods
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11.2 Trendline calculation methods
CGMA BA1
11. Time series model
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Trendline calculation methods

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Calculating trendline

There are two methods used to calculate the trendline:

  • linear regression
  • moving average

Linear regression

You’ve already explored this formula in the previous chapter:

Y=a+bx

If you don’t remember how to use it, review the previous chapter before continuing.

Example 1

KTA is forecasting its sales using the trendline formula:
Y=2000+20x, where x represents the period number in months. January 2024 is period 1 and December 2024 is period 12. What is the forecasted trend for December 2025?

Solution

(spoiler)

December 2025 is period 24.

YY​=2000+20(24)=2480​

The trend for December 2025 is $2,480.

The moving average

To understand this better, let us use an example.

Example 2

KTA has the following sales data from the past 3 years.

Year Quarter Sales
2022 Q1 1,020
Q2 1,300
Q3 1,100
Q4 1,400
2023 Q1 1,400
Q2 1,900
Q3 1,700
Q4 2,150
2024 Q1 1,700
Q2 2,500
Q3 2,100
Q4 2,790

Solution

(spoiler)
Year Quarter Sales Four-quarter total 8-quarter total Trend
2022 Q1 1,020
Q2 1,300 4,820
Q3 1,100 5,200 10,020 1,252.5
Q4 1,400 5,800 11,000 1,375
2023 Q1 1,400 6,400 12,200 1,525
Q2 1,900 7,150 13,550 1,693.75
Q3 1,700 7,450 14,600 1,825
Q4 2,150 8,050 15,500 1,937.5
2024 Q1 1,700 8,450 16,500 2,062.5
Q2 2,500 9,090 17,540 2,192.5

Four-quarter total: Add four consecutive quarters (for example, Q1 to Q4) and place the result in the middle of those four quarters (between Q2 and Q3). Repeat for the next set of four quarters (Q2 to Q5) and place that total between Q3 and Q4.

8-quarter total: Add two consecutive four-quarter totals and place the result as shown in the table. For example:

4,820+5,2005,200+5,800​=10,020=11,000​

Trend: Divide the 8-quarter total by 8. For example:

10,020÷8=1,252.5(trend for Q3 2022)

The examiner will not require you to complete the full table. Instead, you may be asked to fill in missing values or identify the trend for a specific season.

Calculating trendline

  • Two main methods: linear regression and moving average
  • Linear regression formula: Y=a+bx
  • Moving average: averages over set periods to smooth data

Linear regression

  • Uses formula Y=a+bx to forecast future values
  • x = period number (e.g., months or quarters)
  • Example: For period 24, Y=2000+20(24)=2480

Moving average

  • Sums sales over consecutive periods (e.g., 4 quarters), places total between periods
  • 8-quarter totals: sum two consecutive 4-quarter totals, divide by 8 for trend
  • Used to identify underlying trend by smoothing out fluctuations

Seasonal variations

  • Two models: multiplicative (S=Y/T) and additive (S=Y−T)
  • Multiplicative: seasonal factors should sum to number of periods (e.g., 4 for quarters)
    • Adjust factors equally if sum ≠ 4
  • Additive: seasonal factors should sum to zero
    • Adjust averages equally if sum ≠ 0

Calculating seasonal variation (multiplicative model)

  • S=Y/T for each period
  • Average each quarter’s factors across years
  • Adjust so total equals number of periods (e.g., 4 for quarters)
  • Forecast: Y=T×S

Calculating seasonal variation (additive model)

  • S=Y−T for each period
  • Average each quarter’s values across years
  • Adjust so total equals zero
  • Forecast: Y=T+S

Seasonally adjusted figures

  • Multiplicative: T=Y/S
  • Additive: T=Y−S
  • Seasonally adjusted = trend value (removes seasonal effects)

Choosing model

  • Use multiplicative if seasonal factor is a multiplier
  • Use additive if seasonal factor is a real value (added/subtracted)
  • Exam questions may specify which model to use or provide clues based on data format

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Trendline calculation methods

Calculating trendline

There are two methods used to calculate the trendline:

  • linear regression
  • moving average

Linear regression

You’ve already explored this formula in the previous chapter:

Y=a+bx

If you don’t remember how to use it, review the previous chapter before continuing.

Example 1

KTA is forecasting its sales using the trendline formula:
Y=2000+20x, where x represents the period number in months. January 2024 is period 1 and December 2024 is period 12. What is the forecasted trend for December 2025?

Solution

(spoiler)

December 2025 is period 24.

YY​=2000+20(24)=2480​

The trend for December 2025 is $2,480.

The moving average

To understand this better, let us use an example.

Example 2

KTA has the following sales data from the past 3 years.

Year Quarter Sales
2022 Q1 1,020
Q2 1,300
Q3 1,100
Q4 1,400
2023 Q1 1,400
Q2 1,900
Q3 1,700
Q4 2,150
2024 Q1 1,700
Q2 2,500
Q3 2,100
Q4 2,790

Solution

(spoiler)
Year Quarter Sales Four-quarter total 8-quarter total Trend
2022 Q1 1,020
Q2 1,300 4,820
Q3 1,100 5,200 10,020 1,252.5
Q4 1,400 5,800 11,000 1,375
2023 Q1 1,400 6,400 12,200 1,525
Q2 1,900 7,150 13,550 1,693.75
Q3 1,700 7,450 14,600 1,825
Q4 2,150 8,050 15,500 1,937.5
2024 Q1 1,700 8,450 16,500 2,062.5
Q2 2,500 9,090 17,540 2,192.5

Four-quarter total: Add four consecutive quarters (for example, Q1 to Q4) and place the result in the middle of those four quarters (between Q2 and Q3). Repeat for the next set of four quarters (Q2 to Q5) and place that total between Q3 and Q4.

8-quarter total: Add two consecutive four-quarter totals and place the result as shown in the table. For example:

4,820+5,2005,200+5,800​=10,020=11,000​

Trend: Divide the 8-quarter total by 8. For example:

10,020÷8=1,252.5(trend for Q3 2022)

The examiner will not require you to complete the full table. Instead, you may be asked to fill in missing values or identify the trend for a specific season.

Key points

Calculating trendline

  • Two main methods: linear regression and moving average
  • Linear regression formula: Y=a+bx
  • Moving average: averages over set periods to smooth data

Linear regression

  • Uses formula Y=a+bx to forecast future values
  • x = period number (e.g., months or quarters)
  • Example: For period 24, Y=2000+20(24)=2480

Moving average

  • Sums sales over consecutive periods (e.g., 4 quarters), places total between periods
  • 8-quarter totals: sum two consecutive 4-quarter totals, divide by 8 for trend
  • Used to identify underlying trend by smoothing out fluctuations

Seasonal variations

  • Two models: multiplicative (S=Y/T) and additive (S=Y−T)
  • Multiplicative: seasonal factors should sum to number of periods (e.g., 4 for quarters)
    • Adjust factors equally if sum ≠ 4
  • Additive: seasonal factors should sum to zero
    • Adjust averages equally if sum ≠ 0

Calculating seasonal variation (multiplicative model)

  • S=Y/T for each period
  • Average each quarter’s factors across years
  • Adjust so total equals number of periods (e.g., 4 for quarters)
  • Forecast: Y=T×S

Calculating seasonal variation (additive model)

  • S=Y−T for each period
  • Average each quarter’s values across years
  • Adjust so total equals zero
  • Forecast: Y=T+S

Seasonally adjusted figures

  • Multiplicative: T=Y/S
  • Additive: T=Y−S
  • Seasonally adjusted = trend value (removes seasonal effects)

Choosing model

  • Use multiplicative if seasonal factor is a multiplier
  • Use additive if seasonal factor is a real value (added/subtracted)
  • Exam questions may specify which model to use or provide clues based on data format

More from Time series model

  • Fundamentals of time series model
  • Seasonal variation and forecasting methods