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1. General Insurance Concepts
2. Producer Roles and Receipt Types
3. Underwriting
4. Health Insurance Basics
5. Required Policy Provisions
6. Optional Policy Provisions
7. Medical Expense Insurance
8. Group Health Insurance
9. The Affordable Care Act (ACA)
10. Disability Income Insurance
11. Accidental Death and Dismemberment Insurance
12. Long Term Care Insurance
13. Dental Insurance
14. Section 125 Plans and Limited Policies
15. Federal Government Programs
16. Medigap and Medicaid
17. Health Insurance Taxation
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Alabama State Regulations & NAIC Insurance Law

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Licensing

To apply for an Alabama resident producer’s license, you must:

  • Be at least 18 years old
  • Be an Alabama resident before you submit your application; Alabama’s licensing law defines a producer’s home state as the state where the producer maintains a principal place of residence or principal place of business (Ala. Code § 27-7-1(3))

Under the Beason-Hammon Taxpayer and Citizen Protection Act, Alabama must verify the citizenship of all applicants. There are sixteen acceptable identifiers. One option is your official driver’s license (front and back).

Pre-licensing course and exam

Alabama’s prelicensing education rule was repealed effective January 1, 2024 (Ala. Admin. Code r. 482-1-147-.03), and a resident applicant must pass the examination for the lines of authority applied for, which may be taken as separate or combined examinations (Ala. Admin. Code r. 482-1-147-.06(8)), apart from the exemptions the statute lists, such as limited lines (Ala. Code § 27-7-5(a)).

An Alabama producer licensing examination is passed with a score of 70 or more out of 100 (Ala. Admin. Code r. 482-1-147-.06(4)). An individual who fails two examinations for a line of insurance may not take another for that line until three months after the last failed examination, and after two more failures, not until six months after the last unsuccessful examination (Ala. Code § 27-7-4.3(e)).

Fingerprints/background check

The Commissioner reviews an applicant’s background before issuing a license, and many states require applicants to submit fingerprints for a state and FBI criminal history check as part of the application. Alabama is one of them: Alabama requires a criminal history record check on each initial resident applicant for a producer license, and each must submit a full set of fingerprints for state and FBI criminal history record checks; limited lines producers are excepted (Ala. Code § 27-7-4.4).

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls.

Non-resident license

A producer licensed in another state can obtain an Alabama nonresident license without taking Alabama’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held. Alabama’s statute has both rules: a resident producer who moves from Alabama to another state files a change of address and provides certification from the new resident state within 30 days of the change of legal residence, with no fee or license application (Ala. Code § 27-7-28(c)), and a producer licensed in another state who moves to Alabama applies for a resident license within 90 days of establishing legal residence, with no prelicensing education or examination for any line of authority previously held (Ala. Code § 27-7-29.1(b)). An applicant previously licensed in another state for the same lines of authority is also exempt from the examination if that license is current, or the application is received within 90 days of its cancellation and the applicant was in good standing (Ala. Code § 27-7-29.1(a)).

Alabama follows the model: unless denied under its disciplinary grounds, a nonresident receives an Alabama producer license if the person has submitted the home-state application or the Uniform Application, has requested the license and paid the fees, lives in a home state that awards nonresident producer licenses to Alabama residents on the same basis, and is currently licensed as a resident and in good standing in the home state (Ala. Code § 27-7-28(a)).

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

Under the NAIC’s model act, the regulator may also issue one in any other circumstance where it finds that the public interest will best be served.

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts. Alabama’s statute names the same three cases and the public-interest case, and gives the Commissioner the same powers: to limit a temporary licensee’s authority by order, to require a suitable sponsor who is a licensed producer or insurer and assumes responsibility for all of the temporary licensee’s acts, and to impose other similar requirements designed to protect insureds and the public (Ala. Code § 27-7-23(a), (f)).

Alabama may issue a temporary producer license, without an examination or prelicensing course, where it is necessary for servicing an insurance business, for example to the surviving spouse or court-appointed personal representative of a producer who dies or becomes disabled; it is valid for not over six months and may not be renewed, except once when the producer has a disabling or confining illness or injury (Ala. Code § 27-7-23). An applicant in a course of study approved by the Commissioner and supervised by the insurer may also hold a temporary license for six months pending the examination (Ala. Code § 27-7-24).

Military service

An Alabama producer who cannot comply with license renewal procedures because of military service or another extenuating circumstance, such as a long-term medical disability, may request a waiver of those procedures, and of any examination requirement or other fine or sanction imposed for failing to comply with them (Ala. Code § 27-7-14.1(d)).

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

An Alabama producer license is renewed every two years, based on the licensee’s month and year of birth (Ala. Admin. Code r. 482-1-110-.04). A license held by a producer born in an odd-numbered year expires, if not renewed, at the end of the producer’s birth month in every odd-numbered year, and one held by a producer born in an even-numbered year at the end of the birth month in every even-numbered year; an initial license does not expire within its first 90 days but continues until the next biennial expiration date (Ala. Admin. Code r. 482-1-110-.04(2)(a)).

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

An Alabama producer who lets a license lapse may reinstate it without passing an examination within 12 months of the renewal fee’s due date, and a renewal fee received after the due date carries a penalty of double the unpaid renewal fee (Ala. Code § 27-7-14.1(c)). Under the Department’s rule, a license not renewed by its expiration date may still be renewed during the first 30 days after it expires, with reinstatement retroactive to the expiration date (Ala. Admin. Code r. 482-1-110-.04).

Continuing education

All states, including Alabama, have continuing education (CE) requirements that must be met to renew any major lines (life, health, property, liability) insurance license.

Individuals licensed in Alabama must complete continuing education (part of which must cover ethics) before renewing their license. The number of hours required is set by state law and published by the state insurance department. In Alabama, a producer or service representative licensed for the life or property lines of authority, or for bail bonds, completes at least 24 classroom hours of approved courses with each biennial renewal, 3 of them on insurance producer ethics, unless exempt (a producer licensed for less than twelve months at the first renewal is one); one employed to work only in the office of the employer, and not licensed as a nonresident in any other state, completes at least 12 classroom hours instead, 2 of them on ethics (Ala. Admin. Code r. 482-1-110-.03(2); Ala. Admin. Code r. 482-1-110-.05(1), (4), (5)).

Notice of change of name or address

An Alabama producer reports a change of name, mailing address or email address within 30 days; there is no fee for the report, but failing to report within 30 days carries a $50 penalty (Ala. Admin. Code r. 482-1-147-.07(8)).

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. Alabama’s statute requires both reports within 30 days: an administrative action taken in another jurisdiction or by another governmental agency in Alabama, counted from the final disposition, and a criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date (Ala. Code § 27-7-39). A producer who does business under any name other than their legal name must notify the regulator before using it.

Company regulations

An insurance company must be authorized by the DOI to conduct business in Alabama. To receive a certificate of authority, the company applies to the Commissioner and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and surplus requirement

A company authorized to conduct insurance business in Alabama must maintain minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required. In Alabama, the Commissioner must suspend or revoke the certificate of authority of an insurer that no longer meets the requirements for the authority originally granted, on account of deficiency of assets or otherwise (Ala. Code § 27-3-20(a)(2)). For a domestic insurer, the Commissioner first gives time to cure: when a domestic stock insurer’s capital becomes impaired, or a domestic mutual insurer’s assets fall below its liabilities and its required minimum surplus, the Commissioner at once serves notice on the insurer to make good the deficiency within 60 days, and an insurer that does not is deemed insolvent and placed in delinquency proceedings (Ala. Code §§ 27-27-2, 27-27-41(a), (c)).

Medigap policies

Federal law requires national standardization of Medigap (Medicare supplement) policies to reduce confusion about plan differences. Insurers must offer a limited number of standardized Medigap plans developed by the NAIC.

Currently, the available plans are A, B, C, D, F, G, K, L, M, and N. Plans E, H, I, and J have been eliminated.

Plans C and F are not available to individuals who became newly eligible for Medicare on or after January 1, 2020.

Plan A includes the “core” benefits (Parts A and B co-payments, 365 additional days of hospitalization, and the first 3 pints of blood). Its core benefits also include the Part A hospice care coinsurance or copayment. If an insurer sells any Medigap policies in the state, it must offer Plan A.

In Alabama, the issuer delivers the Guide to Health Insurance for People with Medicare (the Buyer’s Guide) to the applicant at the time of application and provides an Outline of Coverage to every applicant at the time the application is presented, obtaining an acknowledgment of receipt of each; a direct response issuer obtains no acknowledgment, and delivers the Guide on request but no later than when the policy is delivered (Ala. Admin. Code r. 482-1-071-.17).

Duties of the commissioner of insurance

The Alabama Commissioner of Insurance is a state executive position in the Alabama government. The Commissioner is the chief executive of the Alabama DOI, which regulates insurance companies operating in Alabama. The Commissioner is appointed by the governor.

The Commissioner establishes and enforces regulations in the Alabama insurance market in a manner that protects consumers and encourages economic development.

Those duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Commissioner finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution. In Alabama, when the Commissioner has reason to believe a person has violated a provision of the insurance title for which criminal prosecution would be in order, the Commissioner gives the information to the Attorney General or the district attorney having jurisdiction (Ala. Code § 27-2-19).

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • Examine the financial condition of insurers; the NAIC’s model examination law calls for every insurer to be examined at least once every five years. Alabama’s Commissioner examines each authorized insurer as often as the Commissioner deems appropriate, and at a minimum examines every insurer licensed in the state at least once every five years, to determine its financial condition, its ability to fulfill its obligations and its compliance with the law (Ala. Code § 27-2-21(a)).

  • Audit the books and records of any resident producer as frequently as necessary. Under the NAIC’s examination model, the regulator may examine any person subject to its authority, nonresident producers included, as often as it considers appropriate. In Alabama, the Commissioner may examine a producer’s accounts, records, documents and transactions when the Commissioner has reason to believe the producer has violated or is violating the insurance title, or upon a complaint by an Alabama resident indicating that a violation may exist (Ala. Code § 27-2-20(a)).

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

The Commissioner also oversees the state Fire Marshal’s Office, which investigates “suspicious fires and explosions,” and enforces the state’s fire code through building inspections.

Sidenote
Know this...

Under Alabama’s insurance code, the Commissioner does not have the authority to arrest, issue injunctions or sentence jail time.

In Alabama, investigators of the Department’s Insurance Fraud Unit have the powers of law enforcement officers, including the power of arrest (Ala. Code § 27-12A-40).

Suspend, revoke or non-renew

The DOI has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Providing incorrect, misleading, incomplete, or materially untrue information in any application or in any communication to the Commissioner (Ala. Code § 27-7-19(a)(2)).

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property belonging to insurers, insureds or others that was received in the course of business.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony.

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than Alabama. In Alabama, the ground is having an insurance producer license, or its equivalent, denied, suspended or revoked in any other state, province, district or territory (Ala. Code § 27-7-19(a)(11)).

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the DOI finds that a producer has violated the state’s insurance laws, the DOI may order the producer to cease and desist.

A cease and desist order does not suspend or revoke the recipient’s registration. However, it does require the recipient to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Commissioner is entitled to notice and an opportunity for a hearing, within time limits set by Alabama law, and may ask a court to review the final order. Under Alabama’s trade practices law the hearing comes first: the Commissioner serves a statement of the charges and notice of a hearing, and issues a cease and desist order only if, after the hearing, a violation is found (Ala. Code § 27-12-18).

In an Alabama proceeding against a licensee, the licensee files a written answer within 30 days after being served with the complaint, and notice of the hearing is served at least 20 days before the hearing date (Ala. Code § 27-7-37(d), (e)). A party aggrieved by the Commissioner’s order on hearing may appeal within 30 days after the order is mailed or delivered (Ala. Code § 27-2-32(a)).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. Some violations are also crimes.

In Alabama, unless a greater fine is specifically provided elsewhere in the code, a person may, after a hearing, be subject to a civil fine of up to $10,000 per violation, in addition to or instead of probation, denial, suspension or revocation of a license (Ala. Code § 27-7-19(c)).

Unfair claims settlement practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Alabama’s own statute bars an insurer from refusing, without just cause, to pay or settle claims under its policies with such frequency as to indicate a general business practice (Ala. Code § 27-12-24), and the Department’s rule sets minimum standards for the investigation and disposition of life, accident and health claims (Ala. Admin. Code r. 482-1-124).

  • Unreasonably delaying the investigation or payment of claims by requiring both a formal proof of loss form and subsequent verification that would result in duplication of information and verification appearing in the formal proof of loss form.

  • Failing, in the case of claims denials or offers of compromise settlement, to promptly provide a reasonable and accurate explanation of the basis for such actions.

  • Refusing to pay claims without conducting a reasonable investigation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle or settling a claim for less than the amount a reasonable person would believe the insured or beneficiary was entitled to by reference to written or printed advertising material accompanying or made part of an application.

Policy forms

Insurers file their policy forms with the Commissioner.

In Alabama, a policy or annuity contract form, an application form made part of the policy, or a rider or endorsement form may not be delivered or issued for delivery until it has been filed with and approved by the Commissioner. It is filed at least 30 days before delivery and is deemed approved at the end of that period unless the Commissioner has approved or disapproved it; the Commissioner may extend the period by up to 30 more days (Ala. Code § 27-14-8).

Under the usual conformity rule, which many states’ insurance codes write into law, a policy provision that conflicts with state law does not make the policy invalid: the policy is read as amended to conform to the law. In Alabama, a policy provision that does not comply with the insurance title does not make the policy invalid; the policy is construed and applied as if the provision complied with the title (Ala. Code § 27-14-16).

An individual health policy may also carry the optional uniform provision “Conformity with State Statutes”: a provision that, on the policy’s effective date, conflicts with the statutes of the state where the insured resides is amended to conform to their minimum requirements.

Record maintenance

An Alabama producer keeps complete records of the transactions under the producer’s license, at the producer’s place of business, for at least three years (two years for limited lines credit insurance business), furnishes the Commissioner a verified copy on request, and shows an insured the records of the insured’s policies on demand at any reasonable time during business hours (Ala. Code § 27-7-33).

Fraudulent producer representation

An insurance producer who represents to the public that he/she is licensed to conduct insurance business in Alabama, but is not licensed for that line of authority, is in violation of regulation. In Alabama, the test is the license: no person may sell, solicit or negotiate insurance for any class of insurance unless licensed for that line of authority (Ala. Code § 27-7-4(a)).

This includes any public communication, such as advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in Alabama in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited. Under the NAIC’s model act, any estimate, illustration or statement that misrepresents a policy’s benefits, advantages, conditions or terms is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation under the NAIC’s model act (twisting). Alabama’s twisting statute reaches such a statement when it misrepresents, or makes misleading incomplete comparisons of, a policy’s terms, conditions or benefits (Ala. Code § 27-12-6).

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. Under the model act, such a statement is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Some state laws adopt this condition, and others reach a single such statement. Alabama’s trade practices law has no separate false-advertising section; its disability insurance advertising rule requires that advertisements be truthful and not misleading in fact or in implication (Ala. Admin. Code r. 482-1-013-.04).

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure such insurer. Some states’ laws reach further, to a statement calculated to injure any person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, coercion and intimidation

In Alabama, no person may enter into any agreement to commit or, by any concerted action, commit any act of boycott, coercion or intimidation resulting in, or tending to result in, unreasonable restraint of, or monopoly in, the business of insurance (Ala. Code § 27-12-8).

False financial statements

Knowingly making a false or fraudulent statement or representation in, or relative to, an application for insurance is prohibited in Alabama (Ala. Code § 27-12-23), and so is making or circulating a false statement of an insurer’s financial condition, or a false entry in its books, with intent to deceive (§ 27-12-7).

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

Alabama prohibits rebating: no person may give or offer, as an inducement to life insurance, an annuity or disability insurance, any rebate of premiums or any valuable consideration or inducement not specified in the contract (Ala. Code § 27-12-12(a)), and no property, casualty or surety insurer, agent or broker may give a rebate, discount, abatement, credit or reduction of the premium named in a policy, except as provided in rating systems the Commissioner has approved (Ala. Code § 27-12-14(a)). For life and disability insurance and annuities, the law expressly does not treat certain practices as rebates, among them paying policyholders bonuses or abating their premiums out of surplus accumulated from nonparticipating insurance, when fair and equitable to policyholders, and issuing policies on a salary savings, bank draft or payroll deduction plan at a reduced rate reasonably related to the savings (Ala. Code § 27-12-13).

Under Alabama’s rule on free gifts, a gift offered to invite an inquiry or a quote from the insurance-buying public, and not as an inducement to enter into an insurance contract, may be worth no more than $100, one gift per individual or family, and may not be cash (Ala. Admin. Code r. 482-1-088-.04(1); Ala. Admin. Code r. 482-1-088-.05(1)).

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind. Alabama’s own unfair discrimination provision covers life insurance, annuities and disability insurance: it bars unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity contracts, and in the premiums, fees, rates, benefits or terms of disability insurance (Ala. Code § 27-12-11).

Errors & omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties.

  • E&O covers negligence and unintentional mistakes that cause financial harm to clients.
  • It does not cover intentional misconduct, criminal acts, or regulatory fines.

Children covered as dependents

Under the Affordable Care Act, a plan that offers dependent coverage must make it available to an adult child until age 26, whether or not the child is married, a student or financially dependent on the parent.

In Alabama, an individual or group health insurance policy on an expense-incurred basis that covers family members must pay the benefits applicable for children for a newborn from the moment of birth, including the necessary care and treatment of medically diagnosed congenital defects and birth abnormalities (Ala. Code § 27-19-38).

Rebating

Alabama licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance. Alabama’s statutes are broader. For life insurance, annuities and disability insurance, no person may give or offer, as an inducement, any rebate of premiums, any special favor or advantage in the dividends or other benefits, or any valuable consideration or inducement not specified in the contract (Ala. Code § 27-12-12(a)). For property, casualty and surety insurance, no insurer or its employee, and no broker, agent or solicitor, may give or offer, as an inducement to insurance or after the insurance has been effected, any rebate, discount, abatement, credit or reduction of the premium, any special favor or advantage in the dividends or other benefits, or any valuable consideration or inducement not specified in the policy (Ala. Code § 27-12-14(a)).

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

The splitting or sharing of commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance. Both rules are in Alabama’s own statute: a producer may divide or share commissions only with other producers licensed as to the same kinds of insurance (Ala. Code § 27-7-35(a)), and an insurer or producer may pay or assign commissions to an insurance agency or to persons who do not sell, solicit or negotiate insurance in Alabama, unless the payment would violate the trade practices law (Ala. Code § 27-7-35.1(d)).

Twisting

Alabama’s twisting rule is about the policy: it bars statements misrepresenting, or making misleading incomplete comparisons of, a policy’s terms, conditions or benefits to induce a policyholder to lapse, forfeit, surrender, retain, exchange or convert it (Ala. Code § 27-12-6).

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information is prohibited.

Unfair marketing practices

The DOI establishes minimum standards for full and fair disclosure of policy content. It also requires standardization and simplification of the terms used to describe insurance coverage.

Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

In Alabama, disability insurance advertisements must be truthful and not misleading in fact or in implication (Ala. Admin. Code r. 482-1-013-.04). Such an advertisement may not state or imply that an insurer or a policy has been approved, or that an insurer’s financial condition has been examined and found to be satisfactory, by a governmental agency, or that an insurer or a policy has been approved or endorsed by any individual, group of individuals, society, association or other organization, unless that is the fact (r. 482-1-013-.17).

Gramm-Leach Bliley Act (GLBA)

This law repealed the parts of the Glass-Steagall Act of 1933 that kept commercial banks and securities firms apart, and allowed the consolidation of commercial banks, investment institutions and insurance companies.

GLBA established a framework of responsibilities for federal and state regulators for these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013(c)).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories.

Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally.

NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

In states that adopted the NAIC’s Insurance Information and Privacy Protection Model Act, an authorization to collect personal information signed with an application is valid for no more than 30 months for life, health or disability insurance and one year for property or casualty insurance.

Under the same model act, a person told of an adverse underwriting decision may ask in writing, within 90 business days of the notice, for the specific reasons for it, which must be given within 21 business days of the request.

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time under federal rules; Alabama’s own rule is narrower, allowing live solicitation calls to Alabama consumers only between 8 a.m. and 8 p.m. and none on Sundays or holidays (Ala. Admin. Code r. 770-X-5-.17(2)(b))
  • Must give the caller’s name, the name of the company the call is made for, and a telephone number or address at which that company can be contacted

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days

Licensing requirements & exam

  • Must be 18+, Alabama resident (home state = where producer has principal place of residence or principal place of business); 16 acceptable citizenship identifiers (e.g., driver’s license front/back)
  • Prelicensing education rule repealed 1/1/2024; exam required for the lines of authority applied for (separate or combined exams available) (exceptions like limited lines)
  • Passing score: 70/100; fail twice = wait 3 months, fail twice more = wait 6 months

Background check & controlled business

  • Alabama requires fingerprints for state/FBI check on initial resident applicants (limited lines excepted)
  • Controlled business = insuring self/family/employer/controlled business

Nonresident & temporary licensing

  • Nonresident license granted without AL exam if licensed in good standing at home, applied/paid fees, and reciprocity exists
  • Moving out of AL: file address change with new state’s certification within 30 days; moving into AL: apply for resident license within 90 days, no repeat of prelicensing/exam (AL law and NAIC model)
  • Temporary license (no exam): up to 6 months, for surviving spouse/rep of deceased/disabled producer, or pending exam; renewable once for serious illness

Military waiver, renewal & reinstatement

  • Military/extenuating circumstances: can request waiver of renewal procedures/exams/penalties
  • AL license renews every 2 years (by birth month/year)
  • Lapsed license: reinstate without exam within 12 months; late fee = double renewal fee
  • Separate DOI rule: license may be renewed in first 30 days after expiration, reinstatement retroactive to expiration date

Continuing education & reporting changes

  • CE (incl. ethics) before renewal: AL requires 24 classroom hours (3 ethics) per 2-year renewal; 12 hours (2 ethics) for office-only employees not licensed as a nonresident elsewhere
  • Name/address change: report within 30 days, no fee but $50 penalty if late
  • Must report administrative actions (other states) and criminal prosecutions within 30 days; must notify before using assumed business name

Company regulation & capital/surplus

  • Insurers need DOI certificate of authority: file charter, financials, meet capital/surplus minimums
  • Commissioner must suspend/revoke certificate if insurer falls below required capital/surplus; a domestic stock or mutual insurer first gets notice to make good the deficiency within 60 days

Medigap standardization

  • Federal law standardizes Medigap plans (currently A,B,C,D,F,G,K,L,M,N); E,H,I,J eliminated
  • Plans C & F unavailable to those newly eligible for Medicare on/after 1/1/2020
  • Plan A = core benefits, must be offered if insurer sells any Medigap plans; Buyer’s Guide & Outline of Coverage given at application

Commissioner’s duties & authority

  • Appointed by governor; oversees DOI, investigates violations, examines every insurer at least once every 5 years (AL law and NAIC model), examines producers’ records when it has reason to believe a violation occurred or on a resident’s complaint
  • Collects fees, administers fines, approves forms/rates, oversees Fire Marshal’s Office
  • AL insurance code gives Commissioner no arrest/injunction/jail power (AL Insurance Fraud Unit investigators have law enforcement powers, including arrest)

License suspension/revocation grounds

  • False/misleading application info, fraud, felony conviction, misappropriation of funds, license denied, suspended or revoked in another state, cheating on exam, identity forgery, unfair trade practice/fraud findings

Cease & desist, hearings, penalties

  • Cease & desist stops specific activity, doesn’t suspend/revoke license
  • AL process: hearing first, then C&D order if violation found; written answer due 30 days after complaint; hearing notice 20 days prior; appeal within 30 days of order
  • Civil penalty: up to $10,000 per violation in AL (unless greater fine specified elsewhere)

Unfair claims settlement practices

  • NAIC model (violations when flagrant or a general business practice): delaying claims via duplicate proof requirements, failing to explain denials, refusing to investigate, settling based on altered application info, denying without investigation, lowballing based on application-attached advertising; AL bars refusing claims without just cause as a general business practice (§ 27-12-24)

Policy forms & conformity

  • AL: forms filed 30 days before use, deemed approved unless Commissioner acts (extendable 30 more days)
  • Conformity rule: noncompliant policy provisions are read as amended to match law, not void

Record maintenance & fraudulent representation

  • AL producers keep transaction records 3 years (2 for limited lines credit) at place of business; must show insureds and Commissioner on request
  • Must be licensed for specific line to legally represent ability to sell/solicit/negotiate that insurance; false claims risk license suspension

Misrepresentation, false advertising, defamation

  • Misrepresentation = inaccurate info about policy terms/benefits; includes “twisting” (inducing lapse/surrender via misleading comparisons)
  • False advertising = untrue/deceptive/misleading statements across any medium; AL rule requires truthful advertising (no separate false-advertising statute)
  • Defamation = false/malicious statements about insurer’s financial condition meant to injure

Boycott, false statements, illegal inducements

  • Boycott/coercion/intimidation causing unreasonable restraint of insurance business is prohibited
  • False financial statements/fraudulent application info prohibited
  • Rebating banned (except approved exceptions like dividends from surplus, payroll deduction discounts); AL gift limit for inquiries: $100, one per person/family, no cash

Unfair discrimination

  • Prohibited: differing treatment of same-class/equal-risk individuals in life/annuity/health rates/benefits
  • NAIC model also bars refusing/limiting coverage based on sex, marital status, race, religion, national origin
  • NAIC model, P&C: can’t refuse/limit solely due to geographic location (unless actuarially justified) or physical/mental impairment

E&O insurance & dependent coverage

  • E&O covers negligent/unintentional errors causing client financial harm; excludes intentional misconduct/criminal acts/fines
  • ACA: dependent coverage must extend to adult children until age 26
  • AL: newborns covered from birth, including congenital defects/birth abnormalities

Rebating & commission sharing

  • Rebating (discounts/favors to induce purchase) prohibited in AL
  • Commission sharing: only with producers licensed for the same kinds of insurance (AL § 27-7-35(a)); commissions may also be paid to agencies or persons who don’t sell, solicit or negotiate (AL § 27-7-35.1(d))

Twisting & unfair marketing

  • Twisting = misleading statements inducing policy lapse/surrender/exchange
  • Advertising can’t falsely imply government/organization endorsement or misrepresent claims payment timing

Federal laws affecting insurance

  • GLBA: repealed Glass-Steagall barriers, allows bank/insurance/securities consolidation
  • McCarran-Ferguson: insurance regulated at state level; limited antitrust exemption (excludes health insurance since 2021)
  • NAIC: standard-setting body of state regulators; supports peer review, best practices, national regulatory coordination

Consumer protection & privacy laws

  • FCRA: governs consumer reports; investigative report requests disclosed within 3 days; adverse action notice gives consumer 60 days to dispute/request free report
  • Privacy Act of 1974: applies only to federal agencies, not private insurers
  • NAIC Privacy Model Act: authorization valid 30 months (life/health/disability) or 1 year (property/casualty); adverse underwriting decision reasons requested within 90 business days, answered within 21 business days

Telemarketing & email marketing

  • Do Not Call Registry: calls allowed 8am-9pm federally; AL restricts to 8am-8pm, no Sundays/holidays; must identify caller/company/contact info
  • CAN-SPAM: commercial emails must be labeled as ads, have accurate headers/subject, include physical address, offer opt-out honored within 10 business days

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Alabama State Regulations & NAIC Insurance Law

Licensing

To apply for an Alabama resident producer’s license, you must:

  • Be at least 18 years old
  • Be an Alabama resident before you submit your application; Alabama’s licensing law defines a producer’s home state as the state where the producer maintains a principal place of residence or principal place of business (Ala. Code § 27-7-1(3))

Under the Beason-Hammon Taxpayer and Citizen Protection Act, Alabama must verify the citizenship of all applicants. There are sixteen acceptable identifiers. One option is your official driver’s license (front and back).

Pre-licensing course and exam

Alabama’s prelicensing education rule was repealed effective January 1, 2024 (Ala. Admin. Code r. 482-1-147-.03), and a resident applicant must pass the examination for the lines of authority applied for, which may be taken as separate or combined examinations (Ala. Admin. Code r. 482-1-147-.06(8)), apart from the exemptions the statute lists, such as limited lines (Ala. Code § 27-7-5(a)).

An Alabama producer licensing examination is passed with a score of 70 or more out of 100 (Ala. Admin. Code r. 482-1-147-.06(4)). An individual who fails two examinations for a line of insurance may not take another for that line until three months after the last failed examination, and after two more failures, not until six months after the last unsuccessful examination (Ala. Code § 27-7-4.3(e)).

Fingerprints/background check

The Commissioner reviews an applicant’s background before issuing a license, and many states require applicants to submit fingerprints for a state and FBI criminal history check as part of the application. Alabama is one of them: Alabama requires a criminal history record check on each initial resident applicant for a producer license, and each must submit a full set of fingerprints for state and FBI criminal history record checks; limited lines producers are excepted (Ala. Code § 27-7-4.4).

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls.

Non-resident license

A producer licensed in another state can obtain an Alabama nonresident license without taking Alabama’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held. Alabama’s statute has both rules: a resident producer who moves from Alabama to another state files a change of address and provides certification from the new resident state within 30 days of the change of legal residence, with no fee or license application (Ala. Code § 27-7-28(c)), and a producer licensed in another state who moves to Alabama applies for a resident license within 90 days of establishing legal residence, with no prelicensing education or examination for any line of authority previously held (Ala. Code § 27-7-29.1(b)). An applicant previously licensed in another state for the same lines of authority is also exempt from the examination if that license is current, or the application is received within 90 days of its cancellation and the applicant was in good standing (Ala. Code § 27-7-29.1(a)).

Alabama follows the model: unless denied under its disciplinary grounds, a nonresident receives an Alabama producer license if the person has submitted the home-state application or the Uniform Application, has requested the license and paid the fees, lives in a home state that awards nonresident producer licenses to Alabama residents on the same basis, and is currently licensed as a resident and in good standing in the home state (Ala. Code § 27-7-28(a)).

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

Under the NAIC’s model act, the regulator may also issue one in any other circumstance where it finds that the public interest will best be served.

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts. Alabama’s statute names the same three cases and the public-interest case, and gives the Commissioner the same powers: to limit a temporary licensee’s authority by order, to require a suitable sponsor who is a licensed producer or insurer and assumes responsibility for all of the temporary licensee’s acts, and to impose other similar requirements designed to protect insureds and the public (Ala. Code § 27-7-23(a), (f)).

Alabama may issue a temporary producer license, without an examination or prelicensing course, where it is necessary for servicing an insurance business, for example to the surviving spouse or court-appointed personal representative of a producer who dies or becomes disabled; it is valid for not over six months and may not be renewed, except once when the producer has a disabling or confining illness or injury (Ala. Code § 27-7-23). An applicant in a course of study approved by the Commissioner and supervised by the insurer may also hold a temporary license for six months pending the examination (Ala. Code § 27-7-24).

Military service

An Alabama producer who cannot comply with license renewal procedures because of military service or another extenuating circumstance, such as a long-term medical disability, may request a waiver of those procedures, and of any examination requirement or other fine or sanction imposed for failing to comply with them (Ala. Code § 27-7-14.1(d)).

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

An Alabama producer license is renewed every two years, based on the licensee’s month and year of birth (Ala. Admin. Code r. 482-1-110-.04). A license held by a producer born in an odd-numbered year expires, if not renewed, at the end of the producer’s birth month in every odd-numbered year, and one held by a producer born in an even-numbered year at the end of the birth month in every even-numbered year; an initial license does not expire within its first 90 days but continues until the next biennial expiration date (Ala. Admin. Code r. 482-1-110-.04(2)(a)).

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

An Alabama producer who lets a license lapse may reinstate it without passing an examination within 12 months of the renewal fee’s due date, and a renewal fee received after the due date carries a penalty of double the unpaid renewal fee (Ala. Code § 27-7-14.1(c)). Under the Department’s rule, a license not renewed by its expiration date may still be renewed during the first 30 days after it expires, with reinstatement retroactive to the expiration date (Ala. Admin. Code r. 482-1-110-.04).

Continuing education

All states, including Alabama, have continuing education (CE) requirements that must be met to renew any major lines (life, health, property, liability) insurance license.

Individuals licensed in Alabama must complete continuing education (part of which must cover ethics) before renewing their license. The number of hours required is set by state law and published by the state insurance department. In Alabama, a producer or service representative licensed for the life or property lines of authority, or for bail bonds, completes at least 24 classroom hours of approved courses with each biennial renewal, 3 of them on insurance producer ethics, unless exempt (a producer licensed for less than twelve months at the first renewal is one); one employed to work only in the office of the employer, and not licensed as a nonresident in any other state, completes at least 12 classroom hours instead, 2 of them on ethics (Ala. Admin. Code r. 482-1-110-.03(2); Ala. Admin. Code r. 482-1-110-.05(1), (4), (5)).

Notice of change of name or address

An Alabama producer reports a change of name, mailing address or email address within 30 days; there is no fee for the report, but failing to report within 30 days carries a $50 penalty (Ala. Admin. Code r. 482-1-147-.07(8)).

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. Alabama’s statute requires both reports within 30 days: an administrative action taken in another jurisdiction or by another governmental agency in Alabama, counted from the final disposition, and a criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date (Ala. Code § 27-7-39). A producer who does business under any name other than their legal name must notify the regulator before using it.

Company regulations

An insurance company must be authorized by the DOI to conduct business in Alabama. To receive a certificate of authority, the company applies to the Commissioner and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and surplus requirement

A company authorized to conduct insurance business in Alabama must maintain minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required. In Alabama, the Commissioner must suspend or revoke the certificate of authority of an insurer that no longer meets the requirements for the authority originally granted, on account of deficiency of assets or otherwise (Ala. Code § 27-3-20(a)(2)). For a domestic insurer, the Commissioner first gives time to cure: when a domestic stock insurer’s capital becomes impaired, or a domestic mutual insurer’s assets fall below its liabilities and its required minimum surplus, the Commissioner at once serves notice on the insurer to make good the deficiency within 60 days, and an insurer that does not is deemed insolvent and placed in delinquency proceedings (Ala. Code §§ 27-27-2, 27-27-41(a), (c)).

Medigap policies

Federal law requires national standardization of Medigap (Medicare supplement) policies to reduce confusion about plan differences. Insurers must offer a limited number of standardized Medigap plans developed by the NAIC.

Currently, the available plans are A, B, C, D, F, G, K, L, M, and N. Plans E, H, I, and J have been eliminated.

Plans C and F are not available to individuals who became newly eligible for Medicare on or after January 1, 2020.

Plan A includes the “core” benefits (Parts A and B co-payments, 365 additional days of hospitalization, and the first 3 pints of blood). Its core benefits also include the Part A hospice care coinsurance or copayment. If an insurer sells any Medigap policies in the state, it must offer Plan A.

In Alabama, the issuer delivers the Guide to Health Insurance for People with Medicare (the Buyer’s Guide) to the applicant at the time of application and provides an Outline of Coverage to every applicant at the time the application is presented, obtaining an acknowledgment of receipt of each; a direct response issuer obtains no acknowledgment, and delivers the Guide on request but no later than when the policy is delivered (Ala. Admin. Code r. 482-1-071-.17).

Duties of the commissioner of insurance

The Alabama Commissioner of Insurance is a state executive position in the Alabama government. The Commissioner is the chief executive of the Alabama DOI, which regulates insurance companies operating in Alabama. The Commissioner is appointed by the governor.

The Commissioner establishes and enforces regulations in the Alabama insurance market in a manner that protects consumers and encourages economic development.

Those duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Commissioner finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution. In Alabama, when the Commissioner has reason to believe a person has violated a provision of the insurance title for which criminal prosecution would be in order, the Commissioner gives the information to the Attorney General or the district attorney having jurisdiction (Ala. Code § 27-2-19).

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • Examine the financial condition of insurers; the NAIC’s model examination law calls for every insurer to be examined at least once every five years. Alabama’s Commissioner examines each authorized insurer as often as the Commissioner deems appropriate, and at a minimum examines every insurer licensed in the state at least once every five years, to determine its financial condition, its ability to fulfill its obligations and its compliance with the law (Ala. Code § 27-2-21(a)).

  • Audit the books and records of any resident producer as frequently as necessary. Under the NAIC’s examination model, the regulator may examine any person subject to its authority, nonresident producers included, as often as it considers appropriate. In Alabama, the Commissioner may examine a producer’s accounts, records, documents and transactions when the Commissioner has reason to believe the producer has violated or is violating the insurance title, or upon a complaint by an Alabama resident indicating that a violation may exist (Ala. Code § 27-2-20(a)).

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

The Commissioner also oversees the state Fire Marshal’s Office, which investigates “suspicious fires and explosions,” and enforces the state’s fire code through building inspections.

Sidenote
Know this...

Under Alabama’s insurance code, the Commissioner does not have the authority to arrest, issue injunctions or sentence jail time.

In Alabama, investigators of the Department’s Insurance Fraud Unit have the powers of law enforcement officers, including the power of arrest (Ala. Code § 27-12A-40).

Suspend, revoke or non-renew

The DOI has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Providing incorrect, misleading, incomplete, or materially untrue information in any application or in any communication to the Commissioner (Ala. Code § 27-7-19(a)(2)).

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property belonging to insurers, insureds or others that was received in the course of business.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony.

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than Alabama. In Alabama, the ground is having an insurance producer license, or its equivalent, denied, suspended or revoked in any other state, province, district or territory (Ala. Code § 27-7-19(a)(11)).

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the DOI finds that a producer has violated the state’s insurance laws, the DOI may order the producer to cease and desist.

A cease and desist order does not suspend or revoke the recipient’s registration. However, it does require the recipient to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Commissioner is entitled to notice and an opportunity for a hearing, within time limits set by Alabama law, and may ask a court to review the final order. Under Alabama’s trade practices law the hearing comes first: the Commissioner serves a statement of the charges and notice of a hearing, and issues a cease and desist order only if, after the hearing, a violation is found (Ala. Code § 27-12-18).

In an Alabama proceeding against a licensee, the licensee files a written answer within 30 days after being served with the complaint, and notice of the hearing is served at least 20 days before the hearing date (Ala. Code § 27-7-37(d), (e)). A party aggrieved by the Commissioner’s order on hearing may appeal within 30 days after the order is mailed or delivered (Ala. Code § 27-2-32(a)).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. Some violations are also crimes.

In Alabama, unless a greater fine is specifically provided elsewhere in the code, a person may, after a hearing, be subject to a civil fine of up to $10,000 per violation, in addition to or instead of probation, denial, suspension or revocation of a license (Ala. Code § 27-7-19(c)).

Unfair claims settlement practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Alabama’s own statute bars an insurer from refusing, without just cause, to pay or settle claims under its policies with such frequency as to indicate a general business practice (Ala. Code § 27-12-24), and the Department’s rule sets minimum standards for the investigation and disposition of life, accident and health claims (Ala. Admin. Code r. 482-1-124).

  • Unreasonably delaying the investigation or payment of claims by requiring both a formal proof of loss form and subsequent verification that would result in duplication of information and verification appearing in the formal proof of loss form.

  • Failing, in the case of claims denials or offers of compromise settlement, to promptly provide a reasonable and accurate explanation of the basis for such actions.

  • Refusing to pay claims without conducting a reasonable investigation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle or settling a claim for less than the amount a reasonable person would believe the insured or beneficiary was entitled to by reference to written or printed advertising material accompanying or made part of an application.

Policy forms

Insurers file their policy forms with the Commissioner.

In Alabama, a policy or annuity contract form, an application form made part of the policy, or a rider or endorsement form may not be delivered or issued for delivery until it has been filed with and approved by the Commissioner. It is filed at least 30 days before delivery and is deemed approved at the end of that period unless the Commissioner has approved or disapproved it; the Commissioner may extend the period by up to 30 more days (Ala. Code § 27-14-8).

Under the usual conformity rule, which many states’ insurance codes write into law, a policy provision that conflicts with state law does not make the policy invalid: the policy is read as amended to conform to the law. In Alabama, a policy provision that does not comply with the insurance title does not make the policy invalid; the policy is construed and applied as if the provision complied with the title (Ala. Code § 27-14-16).

An individual health policy may also carry the optional uniform provision “Conformity with State Statutes”: a provision that, on the policy’s effective date, conflicts with the statutes of the state where the insured resides is amended to conform to their minimum requirements.

Record maintenance

An Alabama producer keeps complete records of the transactions under the producer’s license, at the producer’s place of business, for at least three years (two years for limited lines credit insurance business), furnishes the Commissioner a verified copy on request, and shows an insured the records of the insured’s policies on demand at any reasonable time during business hours (Ala. Code § 27-7-33).

Fraudulent producer representation

An insurance producer who represents to the public that he/she is licensed to conduct insurance business in Alabama, but is not licensed for that line of authority, is in violation of regulation. In Alabama, the test is the license: no person may sell, solicit or negotiate insurance for any class of insurance unless licensed for that line of authority (Ala. Code § 27-7-4(a)).

This includes any public communication, such as advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in Alabama in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited. Under the NAIC’s model act, any estimate, illustration or statement that misrepresents a policy’s benefits, advantages, conditions or terms is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation under the NAIC’s model act (twisting). Alabama’s twisting statute reaches such a statement when it misrepresents, or makes misleading incomplete comparisons of, a policy’s terms, conditions or benefits (Ala. Code § 27-12-6).

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. Under the model act, such a statement is an unfair trade practice when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice. Some state laws adopt this condition, and others reach a single such statement. Alabama’s trade practices law has no separate false-advertising section; its disability insurance advertising rule requires that advertisements be truthful and not misleading in fact or in implication (Ala. Admin. Code r. 482-1-013-.04).

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure such insurer. Some states’ laws reach further, to a statement calculated to injure any person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, coercion and intimidation

In Alabama, no person may enter into any agreement to commit or, by any concerted action, commit any act of boycott, coercion or intimidation resulting in, or tending to result in, unreasonable restraint of, or monopoly in, the business of insurance (Ala. Code § 27-12-8).

False financial statements

Knowingly making a false or fraudulent statement or representation in, or relative to, an application for insurance is prohibited in Alabama (Ala. Code § 27-12-23), and so is making or circulating a false statement of an insurer’s financial condition, or a false entry in its books, with intent to deceive (§ 27-12-7).

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

Alabama prohibits rebating: no person may give or offer, as an inducement to life insurance, an annuity or disability insurance, any rebate of premiums or any valuable consideration or inducement not specified in the contract (Ala. Code § 27-12-12(a)), and no property, casualty or surety insurer, agent or broker may give a rebate, discount, abatement, credit or reduction of the premium named in a policy, except as provided in rating systems the Commissioner has approved (Ala. Code § 27-12-14(a)). For life and disability insurance and annuities, the law expressly does not treat certain practices as rebates, among them paying policyholders bonuses or abating their premiums out of surplus accumulated from nonparticipating insurance, when fair and equitable to policyholders, and issuing policies on a salary savings, bank draft or payroll deduction plan at a reduced rate reasonably related to the savings (Ala. Code § 27-12-13).

Under Alabama’s rule on free gifts, a gift offered to invite an inquiry or a quote from the insurance-buying public, and not as an inducement to enter into an insurance contract, may be worth no more than $100, one gift per individual or family, and may not be cash (Ala. Admin. Code r. 482-1-088-.04(1); Ala. Admin. Code r. 482-1-088-.05(1)).

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind. Alabama’s own unfair discrimination provision covers life insurance, annuities and disability insurance: it bars unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity contracts, and in the premiums, fees, rates, benefits or terms of disability insurance (Ala. Code § 27-12-11).

Errors & omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties.

  • E&O covers negligence and unintentional mistakes that cause financial harm to clients.
  • It does not cover intentional misconduct, criminal acts, or regulatory fines.

Children covered as dependents

Under the Affordable Care Act, a plan that offers dependent coverage must make it available to an adult child until age 26, whether or not the child is married, a student or financially dependent on the parent.

In Alabama, an individual or group health insurance policy on an expense-incurred basis that covers family members must pay the benefits applicable for children for a newborn from the moment of birth, including the necessary care and treatment of medically diagnosed congenital defects and birth abnormalities (Ala. Code § 27-19-38).

Rebating

Alabama licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance. Alabama’s statutes are broader. For life insurance, annuities and disability insurance, no person may give or offer, as an inducement, any rebate of premiums, any special favor or advantage in the dividends or other benefits, or any valuable consideration or inducement not specified in the contract (Ala. Code § 27-12-12(a)). For property, casualty and surety insurance, no insurer or its employee, and no broker, agent or solicitor, may give or offer, as an inducement to insurance or after the insurance has been effected, any rebate, discount, abatement, credit or reduction of the premium, any special favor or advantage in the dividends or other benefits, or any valuable consideration or inducement not specified in the policy (Ala. Code § 27-12-14(a)).

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

The splitting or sharing of commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance. Both rules are in Alabama’s own statute: a producer may divide or share commissions only with other producers licensed as to the same kinds of insurance (Ala. Code § 27-7-35(a)), and an insurer or producer may pay or assign commissions to an insurance agency or to persons who do not sell, solicit or negotiate insurance in Alabama, unless the payment would violate the trade practices law (Ala. Code § 27-7-35.1(d)).

Twisting

Alabama’s twisting rule is about the policy: it bars statements misrepresenting, or making misleading incomplete comparisons of, a policy’s terms, conditions or benefits to induce a policyholder to lapse, forfeit, surrender, retain, exchange or convert it (Ala. Code § 27-12-6).

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information is prohibited.

Unfair marketing practices

The DOI establishes minimum standards for full and fair disclosure of policy content. It also requires standardization and simplification of the terms used to describe insurance coverage.

Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

In Alabama, disability insurance advertisements must be truthful and not misleading in fact or in implication (Ala. Admin. Code r. 482-1-013-.04). Such an advertisement may not state or imply that an insurer or a policy has been approved, or that an insurer’s financial condition has been examined and found to be satisfactory, by a governmental agency, or that an insurer or a policy has been approved or endorsed by any individual, group of individuals, society, association or other organization, unless that is the fact (r. 482-1-013-.17).

Gramm-Leach Bliley Act (GLBA)

This law repealed the parts of the Glass-Steagall Act of 1933 that kept commercial banks and securities firms apart, and allowed the consolidation of commercial banks, investment institutions and insurance companies.

GLBA established a framework of responsibilities for federal and state regulators for these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013(c)).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories.

Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally.

NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

In states that adopted the NAIC’s Insurance Information and Privacy Protection Model Act, an authorization to collect personal information signed with an application is valid for no more than 30 months for life, health or disability insurance and one year for property or casualty insurance.

Under the same model act, a person told of an adverse underwriting decision may ask in writing, within 90 business days of the notice, for the specific reasons for it, which must be given within 21 business days of the request.

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time under federal rules; Alabama’s own rule is narrower, allowing live solicitation calls to Alabama consumers only between 8 a.m. and 8 p.m. and none on Sundays or holidays (Ala. Admin. Code r. 770-X-5-.17(2)(b))
  • Must give the caller’s name, the name of the company the call is made for, and a telephone number or address at which that company can be contacted

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days
Key points

Licensing requirements & exam

  • Must be 18+, Alabama resident (home state = where producer has principal place of residence or principal place of business); 16 acceptable citizenship identifiers (e.g., driver’s license front/back)
  • Prelicensing education rule repealed 1/1/2024; exam required for the lines of authority applied for (separate or combined exams available) (exceptions like limited lines)
  • Passing score: 70/100; fail twice = wait 3 months, fail twice more = wait 6 months

Background check & controlled business

  • Alabama requires fingerprints for state/FBI check on initial resident applicants (limited lines excepted)
  • Controlled business = insuring self/family/employer/controlled business

Nonresident & temporary licensing

  • Nonresident license granted without AL exam if licensed in good standing at home, applied/paid fees, and reciprocity exists
  • Moving out of AL: file address change with new state’s certification within 30 days; moving into AL: apply for resident license within 90 days, no repeat of prelicensing/exam (AL law and NAIC model)
  • Temporary license (no exam): up to 6 months, for surviving spouse/rep of deceased/disabled producer, or pending exam; renewable once for serious illness

Military waiver, renewal & reinstatement

  • Military/extenuating circumstances: can request waiver of renewal procedures/exams/penalties
  • AL license renews every 2 years (by birth month/year)
  • Lapsed license: reinstate without exam within 12 months; late fee = double renewal fee
  • Separate DOI rule: license may be renewed in first 30 days after expiration, reinstatement retroactive to expiration date

Continuing education & reporting changes

  • CE (incl. ethics) before renewal: AL requires 24 classroom hours (3 ethics) per 2-year renewal; 12 hours (2 ethics) for office-only employees not licensed as a nonresident elsewhere
  • Name/address change: report within 30 days, no fee but $50 penalty if late
  • Must report administrative actions (other states) and criminal prosecutions within 30 days; must notify before using assumed business name

Company regulation & capital/surplus

  • Insurers need DOI certificate of authority: file charter, financials, meet capital/surplus minimums
  • Commissioner must suspend/revoke certificate if insurer falls below required capital/surplus; a domestic stock or mutual insurer first gets notice to make good the deficiency within 60 days

Medigap standardization

  • Federal law standardizes Medigap plans (currently A,B,C,D,F,G,K,L,M,N); E,H,I,J eliminated
  • Plans C & F unavailable to those newly eligible for Medicare on/after 1/1/2020
  • Plan A = core benefits, must be offered if insurer sells any Medigap plans; Buyer’s Guide & Outline of Coverage given at application

Commissioner’s duties & authority

  • Appointed by governor; oversees DOI, investigates violations, examines every insurer at least once every 5 years (AL law and NAIC model), examines producers’ records when it has reason to believe a violation occurred or on a resident’s complaint
  • Collects fees, administers fines, approves forms/rates, oversees Fire Marshal’s Office
  • AL insurance code gives Commissioner no arrest/injunction/jail power (AL Insurance Fraud Unit investigators have law enforcement powers, including arrest)

License suspension/revocation grounds

  • False/misleading application info, fraud, felony conviction, misappropriation of funds, license denied, suspended or revoked in another state, cheating on exam, identity forgery, unfair trade practice/fraud findings

Cease & desist, hearings, penalties

  • Cease & desist stops specific activity, doesn’t suspend/revoke license
  • AL process: hearing first, then C&D order if violation found; written answer due 30 days after complaint; hearing notice 20 days prior; appeal within 30 days of order
  • Civil penalty: up to $10,000 per violation in AL (unless greater fine specified elsewhere)

Unfair claims settlement practices

  • NAIC model (violations when flagrant or a general business practice): delaying claims via duplicate proof requirements, failing to explain denials, refusing to investigate, settling based on altered application info, denying without investigation, lowballing based on application-attached advertising; AL bars refusing claims without just cause as a general business practice (§ 27-12-24)

Policy forms & conformity

  • AL: forms filed 30 days before use, deemed approved unless Commissioner acts (extendable 30 more days)
  • Conformity rule: noncompliant policy provisions are read as amended to match law, not void

Record maintenance & fraudulent representation

  • AL producers keep transaction records 3 years (2 for limited lines credit) at place of business; must show insureds and Commissioner on request
  • Must be licensed for specific line to legally represent ability to sell/solicit/negotiate that insurance; false claims risk license suspension

Misrepresentation, false advertising, defamation

  • Misrepresentation = inaccurate info about policy terms/benefits; includes “twisting” (inducing lapse/surrender via misleading comparisons)
  • False advertising = untrue/deceptive/misleading statements across any medium; AL rule requires truthful advertising (no separate false-advertising statute)
  • Defamation = false/malicious statements about insurer’s financial condition meant to injure

Boycott, false statements, illegal inducements

  • Boycott/coercion/intimidation causing unreasonable restraint of insurance business is prohibited
  • False financial statements/fraudulent application info prohibited
  • Rebating banned (except approved exceptions like dividends from surplus, payroll deduction discounts); AL gift limit for inquiries: $100, one per person/family, no cash

Unfair discrimination

  • Prohibited: differing treatment of same-class/equal-risk individuals in life/annuity/health rates/benefits
  • NAIC model also bars refusing/limiting coverage based on sex, marital status, race, religion, national origin
  • NAIC model, P&C: can’t refuse/limit solely due to geographic location (unless actuarially justified) or physical/mental impairment

E&O insurance & dependent coverage

  • E&O covers negligent/unintentional errors causing client financial harm; excludes intentional misconduct/criminal acts/fines
  • ACA: dependent coverage must extend to adult children until age 26
  • AL: newborns covered from birth, including congenital defects/birth abnormalities

Rebating & commission sharing

  • Rebating (discounts/favors to induce purchase) prohibited in AL
  • Commission sharing: only with producers licensed for the same kinds of insurance (AL § 27-7-35(a)); commissions may also be paid to agencies or persons who don’t sell, solicit or negotiate (AL § 27-7-35.1(d))

Twisting & unfair marketing

  • Twisting = misleading statements inducing policy lapse/surrender/exchange
  • Advertising can’t falsely imply government/organization endorsement or misrepresent claims payment timing

Federal laws affecting insurance

  • GLBA: repealed Glass-Steagall barriers, allows bank/insurance/securities consolidation
  • McCarran-Ferguson: insurance regulated at state level; limited antitrust exemption (excludes health insurance since 2021)
  • NAIC: standard-setting body of state regulators; supports peer review, best practices, national regulatory coordination

Consumer protection & privacy laws

  • FCRA: governs consumer reports; investigative report requests disclosed within 3 days; adverse action notice gives consumer 60 days to dispute/request free report
  • Privacy Act of 1974: applies only to federal agencies, not private insurers
  • NAIC Privacy Model Act: authorization valid 30 months (life/health/disability) or 1 year (property/casualty); adverse underwriting decision reasons requested within 90 business days, answered within 21 business days

Telemarketing & email marketing

  • Do Not Call Registry: calls allowed 8am-9pm federally; AL restricts to 8am-8pm, no Sundays/holidays; must identify caller/company/contact info
  • CAN-SPAM: commercial emails must be labeled as ads, have accurate headers/subject, include physical address, offer opt-out honored within 10 business days

Related readings

  • Producer Roles and Receipt Types
  • Underwriting
  • Health Insurance Basics
  • Required Policy Provisions
  • Optional Policy Provisions