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Maine State Regulations & NAIC Insurance Law

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Licensing

Any individual applying for a Maine resident producer’s license must:

  • Be at least 18 years old
  • Be a resident of Maine before submitting an application

Pre-licensing course and exam: not required

Maine does not have specific pre-licensing requirements.

Fingerprints/background check

As part of the application process, you must submit fingerprints to the Maine Bureau of Insurance. Plan to get fingerprinted after passing the state exam and at least one day before applying for the license.

Controlled business

Controlled business is insurance written primarily for the benefit of the producer or the producer’s family members. Producers may not obtain a Maine insurance license for the sole purpose of writing controlled business.

You may sell a policy to yourself or to family members, but you can’t get licensed only to do that.

Non-resident license

A licensed producer must meet the following requirements to obtain a nonresident license:

  • The individual must have a Maine resident producer license in good standing.

  • The individual must complete the appropriate application and submit the required fees to the insurance Bureau/commission in each state they wish to become licensed in.

  • The individual’s home state must offer equal reciprocity for the state you are attempting to obtain a non-resident license in. Currently, Maine has reciprocation agreements with all other states.

Temporary license

A Temporary Producer license is valid only if the temporary producer is sponsored and appointed by an insurance company. A Temporary Producer license is a once-in-a-lifetime license per line of authority and is valid for a maximum of 6 months from the date the license is issued.

Inactive status

A Maine resident producer who is ordered to active military duty may place their license on inactive status until discharge. While the license is inactive, the producer may continue to receive residual (“trailing”) commissions, but may not solicit or transact any new business.

Renewal maintenance

Maine insurance licenses are initially issued for 2 years. Producers must renew every 2 years, by the last day of the licensee’s birth month.

  • There is a 30-day grace period for late renewals.
  • Renewing during the grace period results in a $50 late fee.
  • If the license is not renewed during the grace period, the license expires and all company appointments are canceled.

A producer may have their license reissued within 12 months of expiration without having to test again. If a former producer has been without a license for more than 12 months, they must take the pre-licensing course, retest, and get fingerprinted before applying for a new license.

Continuing education

All states, including Maine, have continuing education (CE) requirements that must be met to renew any major lines (life, health, property, liability) insurance license. Individuals licensed in Maine must complete 24 hours of CE before renewing their license.

Notice of change of name or address

Any change of name or address (residential or business) must be reported by the licensee to the Maine Bureau of Insurance within 30 days of the change. Failure to do so may result in monetary fines and/or suspension of a license.

Company regulations

An insurance company must be authorized by the Bureau of Insurance to conduct business in Maine. To receive authorization, the insurance company must present:

  • Rate tables
  • Articles of incorporation (including the nature and purpose of the company’s business intentions)
  • Corporate bylaws
  • Appropriate fees

Place of business

Every resident insurance producer authorized to conduct business in Maine must maintain a place of business (with public access) within the state.

Capital and surplus requirement

A company authorized to conduct insurance business in Maine must maintain minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required.

Duties of the Superintendent of Insurance

The Maine Superintendent of Insurance is a statutory position in Maine state government. The Superintendent serves as head of the Bureau of Insurance and is appointed by the Governor for a term of 5 years (or until a successor is named).

The Superintendent establishes and enforces regulations in the Maine insurance market in a manner that protects consumers and encourages economic development.

Those duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Superintendent finds that laws have been violated, their findings and supporting documents will be forwarded to the state attorney general to pursue prosecution.

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • Audit the books and records of all Domestic insurers at least every 3 years.

  • Audit the books and records of any resident producer as frequently as necessary.

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

Sidenote
Know this...

The Superintendent does not have the authority to arrest, issue injunctions, or sentence jail time. The Superintendent can start the process, but it takes a law officer to arrest and a judge or court of law to issue injunctions or sentence jail time.

Suspend, revoke or non-renew

The Superintendent has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Commingling policy owners’, insurers’, and beneficiaries’ money with the producer’s own money.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been found guilty of a felony (or misdemeanor involving activities related to the individual’s moral character.)

  • Having been convicted of violations in reference to unfair trade practices or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than Maine.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the Superintendent believes that a producer has violated (or is about to violate) an insurance regulation in Maine, the Superintendent may issue a cease and desist order. A cease and desist order does not, by itself, suspend or revoke the recipient’s registration, but it does require the recipient to stop or limit the activity addressed in the order.

Hearing

A recipient of a cease and desist order must comply immediately, but actions taken by the Superintendent are not “final and binding.” Any Maine resident producer subject to disciplinary action has the right to request a hearing to discuss the merits of the situation.

The Superintendent may also investigate any producer doing business in Maine to determine whether a hearing is required. If sufficient evidence is found, the Superintendent will issue a notice with the date and time of the hearing. This notice will be sent to interested parties at least 20 days before the hearing.

If a hearing results in a finding of a known violation of Maine insurance law, the Superintendent may, in addition to issuing a cease and desist order, impose a civil penalty of up to$15,000 per violation.

Unfair claims settlement practices

  • The intentional obstruction and delay of claims payment or the delay of a claims investigation is a violation of regulation.

  • Neglecting to provide a prompt response and written explanation of insurance policy terms, conditions, and laws related to the contract are examples of unfair claims settlement practices.

  • Failure to provide claims without launching a thorough investigation is a violation of regulation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle a claim for less than fair market value.

Policy forms

Maine is a “file and use” state. A file-and-use filing is submitted to the Bureau, and the insurer may begin using it as soon as it is filed. The insurer does not have to wait for Bureau approval before using it.

File and use does not mean an insurer can submit anything it wants. The submission must still comply with Maine law, regulations, and bulletins.

If the wording on a health insurance policy (or other form) conflicts with Maine state law, the policy will be amended to minimum conformity with state statutes.

Record maintenance

Complete and accurate records must be kept at the producer’s place of business for a minimum of 3 years. Records must show every contract placed, the named insured, changes or amendments, and premiums received with each transaction. Records may be inspected at any time by the Bureau of Insurance or any representative appointed on its behalf.

Fraudulent producer representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in Maine, but has not passed the appropriate licensing examination, is in violation of regulation. Public communication includes advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in Maine in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information with the sole purpose of inducing lapse, exchange, conversion, forfeiture, or surrender is a violation as well (twisting).

False advertising

Communication involving the publication of newspapers, magazines, radio, or television that is intended to deliver false information in reference to insurance is a violation of NAIC regulation.

Defamation

  • The intentional and malicious circulation of written or oral information intended for the direct or indirect dissemination of derogatory statements is prohibited.

  • Publishing and circulating inaccurate information regarding the financial condition of an insurer, person, or competitor in the insurance industry is a violation of NAIC regulation.

Boycott, coercion and intimidation

Participation in any boycott or activity involving coercion and intimidation for the sole purpose of retaining business, or that results in a monopoly of insurance business, is prohibited.

False financial statements

Any licensed producer who makes false statements containing inaccurate material facts, or makes false statements on an application for insurance, is in violation of NAIC regulation.

Illegal inducements

In Maine, it is prohibited to induce the purchase of insurance by offering anything with a monetary value in excess of $10. It is also prohibited to accept anything with a monetary value in excess of $10 from a client. Any producer participating in this activity is subject to suspension of their license and a monetary fine.

Unfair discrimination

Discriminating on the basis of class, race, marital status, or sexual preference is a violation of regulation. Any unfair discriminatory practices intended to directly or indirectly favor an applicant or insured are prohibited. Denying insurance coverage based on blindness or partial blindness is considered discrimination and is a violation of NAIC regulation.

Errors & Omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties. E&O covers honest mistakes that result in financial damage to customers or prospects. It does not cover violations of insurance regulation.

Rebating

Maine licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance.

Furthermore, producers in Maine are also prohibited from receiving any payment for the sale, solicitation, or negotiation of insurance outside of commissions and/or salary.

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

The splitting or sharing of commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split.

Twisting

Providing false information or expressing derogatory ideas about the financial conditions of a competitor company with the intent to lapse or surrender an existing policy is a violation of the law. Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information is prohibited.

Unfair marketing practices

The Bureau of Insurance establishes minimum standards for full and fair disclosure of policy content. The Bureau also requires standardization and simplification of the terms used to describe insurance coverage. Advertising may not involve the following:

  • Any implication that policies are approved or that the financial condition of a company is endorsed by any government agency or by any independent group, individual, organization, or society.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the Glass-Steagall Act of 1933, allowing consolidation of commercial banks, investment institutions, and insurance companies. GLBA established a framework of responsibilities for federal and state regulators across these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation.

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia, and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act of 1971

If an applicant is denied insurance, employment, or credit due to information collected, this regulation grants access to the information and the reasons for the denial. After receiving notice that an adverse underwriting decision has been made (which must be communicated within 3 days), an individual has 90 business days to request a copy of the report.

Privacy Act of 1974

This regulation provides a system for the collection, use, and dissemination of information gathered during the underwriting process. When an applicant for insurance signs the application (notice regarding insurance information practices), they give the insurer the right to check driving records, MIB, and consumer investigative reports. A signed application authorizes the insurer to collect information for 30 months. If the insurer has not done so by then, a new authorization must be obtained.

Telemarketing

The DO NOT CALL registry is a list of telephone numbers, and it is intended to prevent calls from telemarketers. Unsolicited sales calls must be made in accordance with the following provisions:

  • No call may be placed outside of the hours of 8 am to 9 pm local time where the call is received.

  • The sales nature of the call must be disclosed and the nature of the product/service being offered must be disclosed.

  • The caller must identify themselves and the broker/dealer they represent.

  • If a prize is being offered, the prize cannot be contingent on purchase.

CAN-Spam

When an unsolicited e-mail is sent, the sender must:

  • Use the word advertisement or the letters ADV on the subject line.

  • Notate the physical location from where the email originated.

  • Give the recipient the opportunity to opt out of ever receiving another email from the sender.

Insurance Guaranty Association

The Maine Insurance Guaranty Association is made up of authorized insurers and is controlled by a board. Joining the association is part of the authorization process that admits insurance companies to conduct business in Maine. This is not unique to Maine. Insurers must be authorized in every state they transact business in.

Once authorized, any insurer doing business in Maine must contribute to the Maine Insurance Guarantee Fund, which is intended to indemnify policy owners of insurance companies that have become insolvent (up to $100,000 cash and $300,000 total benefits).

Auto insurance state minimum

The “state minimum” auto insurance is the minimum amount of car insurance you must carry in Maine to legally drive a vehicle. It ensures you can pay for others’ injuries and damages if you cause a car accident. Driving without adequate coverage can result in financial repercussions such as fines, license suspensions, vehicle impoundment, and even jail time.

Auto insurance is typically structured as a split limit policy with coverage minimums represented by numbers and slashes. The first number is BI coverage per person, the second is BI coverage per incident (if multiple people are injured), and the third is PD per incident.

In Maine, the state minimum is 50/100/25. This covers up to $50,000 of Bodily Injury protection for each person involved in an accident, up to $100,000 of Bodily Injuries per incident, and up to $25,000 of Property Damage per incident.

Licensing

  • Must be 18+ and Maine resident before applying
  • No pre-licensing course/exam required
  • Fingerprints/background check required after passing exam

Controlled business

  • License not for writing insurance mainly for self/family
  • Selling to self/family allowed, but not as sole purpose

Non-resident license

  • Must hold Maine resident license in good standing
  • Reciprocity agreements with all states
  • Application and fees required for each state

Temporary license

  • Sponsored/appointed by insurer
  • Valid once per line, up to 6 months

Inactive status

  • Allowed for active military duty
  • No new business, but residual commissions permitted

Renewal maintenance

  • License valid for 2 years; renew by birth month
  • 30-day grace period ($50 late fee)
  • Reissue within 12 months without retest; >12 months requires full requalification

Continuing education

  • 24 hours CE required for renewal of major lines

Notice of change of name or address

  • Must report changes within 30 days
  • Failure may result in fines/suspension

Company regulations

  • Insurers must be authorized by Bureau of Insurance
  • Required: rate tables, articles of incorporation, bylaws, fees

Place of business

  • Must maintain public-accessible business location in Maine

Capital and surplus requirement

  • Insurers must maintain minimum capital/permanent surplus

Duties of the Superintendent of Insurance

  • Appointed for 5 years; head of Bureau
  • Investigates claims/complaints, audits, collects fees, enforces regulations
  • Audits domestic insurers every 3 years; producers as needed
  • Cannot arrest, issue injunctions, or sentence jail time

Suspend, revoke or non-renew

  • Grounds: false info, fraud, felonies, unfair practices, prior revocations, unethical conduct

Cease and desist

  • Superintendent can order to stop/regulate activities
  • Does not suspend/revoke license by itself

Hearing

  • Right to hearing after disciplinary action or cease and desist
  • Notice at least 20 days before hearing
  • Civil penalty up to $15,000 per violation

Unfair claims settlement practices

  • Delays, lack of prompt response, incomplete investigation are violations
  • Altering applications, denying claims without investigation, unfair settlements prohibited

Policy forms

  • “File and use” state: forms used upon filing
  • Must comply with Maine law; conflicts resolved in favor of state statutes

Record maintenance

  • Keep records minimum 3 years at business location
  • Must include contracts, insured, amendments, premiums

Fraudulent producer representation

  • Misrepresenting licensure status is a violation
  • Unlicensed activity can lead to suspension/revocation of other licenses

Misrepresentation

  • False/incomplete info in policies, quotes, or illustrations prohibited
  • Twisting (inducing lapse/exchange with false info) is a violation

False advertising

  • Publishing false info about insurance is prohibited

Defamation

  • Malicious circulation of derogatory or inaccurate info about insurers/competitors is prohibited

Boycott, coercion and intimidation

  • Prohibited to retain business or create monopoly

False financial statements

  • Making false statements on insurance applications is a violation

Illegal inducements

  • Cannot offer/accept inducements over $10 to buy insurance
  • Violators face suspension and fines

Unfair discrimination

  • Discrimination by class, race, marital status, sexual preference, blindness is prohibited

Errors & Omissions

  • E&O insurance covers agent negligence, not regulatory violations

Rebating

  • No refunds, discounts, favors, or credits to induce purchase
  • Compensation only via commission/salary

Sharing commission

  • Allowed if both parties are licensed in the same line

Twisting

  • False info to induce policy lapse/exchange is illegal

Unfair marketing practices

  • Must provide full/fair disclosure; standardize terms
  • No implication of government/agency endorsement

Gramm-Leach Bliley Act (GLBA)

  • Repealed Glass-Steagall; allows financial services consolidation
  • Established regulatory framework for merged entities

McCarran-Ferguson Act

  • Insurance regulated at state level
  • Limited federal antitrust exemption for insurers

National Association of Insurance Commissioners (NAIC)

  • Sets standards, best practices, and regulatory support for state insurance regulators

Fair Credit Reporting Act of 1971

  • Denied applicants can access info/reasons for denial
  • Must notify within 3 days; 90 days to request report

Privacy Act of 1974

  • Regulates collection/use of underwriting info
  • Signed application authorizes info collection for 30 months

Telemarketing

  • DO NOT CALL registry restricts unsolicited calls
  • Calls allowed 8 am–9 pm; caller must identify and disclose sales nature

CAN-Spam

  • Unsolicited emails must use “advertisement”/“ADV,” list location, and allow opt-out

Insurance Guaranty Association

  • All authorized insurers must join and contribute
  • Protects policyowners if insurer becomes insolvent (up to $100,000 cash/$300,000 total)

Auto insurance state minimum

  • Maine minimum: 50/100/25 (BI per person/per incident/PD per incident)
  • Required for legal driving; penalties for insufficient coverage

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Maine State Regulations & NAIC Insurance Law

Licensing

Any individual applying for a Maine resident producer’s license must:

  • Be at least 18 years old
  • Be a resident of Maine before submitting an application

Pre-licensing course and exam: not required

Maine does not have specific pre-licensing requirements.

Fingerprints/background check

As part of the application process, you must submit fingerprints to the Maine Bureau of Insurance. Plan to get fingerprinted after passing the state exam and at least one day before applying for the license.

Controlled business

Controlled business is insurance written primarily for the benefit of the producer or the producer’s family members. Producers may not obtain a Maine insurance license for the sole purpose of writing controlled business.

You may sell a policy to yourself or to family members, but you can’t get licensed only to do that.

Non-resident license

A licensed producer must meet the following requirements to obtain a nonresident license:

  • The individual must have a Maine resident producer license in good standing.

  • The individual must complete the appropriate application and submit the required fees to the insurance Bureau/commission in each state they wish to become licensed in.

  • The individual’s home state must offer equal reciprocity for the state you are attempting to obtain a non-resident license in. Currently, Maine has reciprocation agreements with all other states.

Temporary license

A Temporary Producer license is valid only if the temporary producer is sponsored and appointed by an insurance company. A Temporary Producer license is a once-in-a-lifetime license per line of authority and is valid for a maximum of 6 months from the date the license is issued.

Inactive status

A Maine resident producer who is ordered to active military duty may place their license on inactive status until discharge. While the license is inactive, the producer may continue to receive residual (“trailing”) commissions, but may not solicit or transact any new business.

Renewal maintenance

Maine insurance licenses are initially issued for 2 years. Producers must renew every 2 years, by the last day of the licensee’s birth month.

  • There is a 30-day grace period for late renewals.
  • Renewing during the grace period results in a $50 late fee.
  • If the license is not renewed during the grace period, the license expires and all company appointments are canceled.

A producer may have their license reissued within 12 months of expiration without having to test again. If a former producer has been without a license for more than 12 months, they must take the pre-licensing course, retest, and get fingerprinted before applying for a new license.

Continuing education

All states, including Maine, have continuing education (CE) requirements that must be met to renew any major lines (life, health, property, liability) insurance license. Individuals licensed in Maine must complete 24 hours of CE before renewing their license.

Notice of change of name or address

Any change of name or address (residential or business) must be reported by the licensee to the Maine Bureau of Insurance within 30 days of the change. Failure to do so may result in monetary fines and/or suspension of a license.

Company regulations

An insurance company must be authorized by the Bureau of Insurance to conduct business in Maine. To receive authorization, the insurance company must present:

  • Rate tables
  • Articles of incorporation (including the nature and purpose of the company’s business intentions)
  • Corporate bylaws
  • Appropriate fees

Place of business

Every resident insurance producer authorized to conduct business in Maine must maintain a place of business (with public access) within the state.

Capital and surplus requirement

A company authorized to conduct insurance business in Maine must maintain minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required.

Duties of the Superintendent of Insurance

The Maine Superintendent of Insurance is a statutory position in Maine state government. The Superintendent serves as head of the Bureau of Insurance and is appointed by the Governor for a term of 5 years (or until a successor is named).

The Superintendent establishes and enforces regulations in the Maine insurance market in a manner that protects consumers and encourages economic development.

Those duties include:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Superintendent finds that laws have been violated, their findings and supporting documents will be forwarded to the state attorney general to pursue prosecution.

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • Audit the books and records of all Domestic insurers at least every 3 years.

  • Audit the books and records of any resident producer as frequently as necessary.

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

Sidenote
Know this...

The Superintendent does not have the authority to arrest, issue injunctions, or sentence jail time. The Superintendent can start the process, but it takes a law officer to arrest and a judge or court of law to issue injunctions or sentence jail time.

Suspend, revoke or non-renew

The Superintendent has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Commingling policy owners’, insurers’, and beneficiaries’ money with the producer’s own money.

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been found guilty of a felony (or misdemeanor involving activities related to the individual’s moral character.)

  • Having been convicted of violations in reference to unfair trade practices or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than Maine.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and desist

If the Superintendent believes that a producer has violated (or is about to violate) an insurance regulation in Maine, the Superintendent may issue a cease and desist order. A cease and desist order does not, by itself, suspend or revoke the recipient’s registration, but it does require the recipient to stop or limit the activity addressed in the order.

Hearing

A recipient of a cease and desist order must comply immediately, but actions taken by the Superintendent are not “final and binding.” Any Maine resident producer subject to disciplinary action has the right to request a hearing to discuss the merits of the situation.

The Superintendent may also investigate any producer doing business in Maine to determine whether a hearing is required. If sufficient evidence is found, the Superintendent will issue a notice with the date and time of the hearing. This notice will be sent to interested parties at least 20 days before the hearing.

If a hearing results in a finding of a known violation of Maine insurance law, the Superintendent may, in addition to issuing a cease and desist order, impose a civil penalty of up to$15,000 per violation.

Unfair claims settlement practices

  • The intentional obstruction and delay of claims payment or the delay of a claims investigation is a violation of regulation.

  • Neglecting to provide a prompt response and written explanation of insurance policy terms, conditions, and laws related to the contract are examples of unfair claims settlement practices.

  • Failure to provide claims without launching a thorough investigation is a violation of regulation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle a claim for less than fair market value.

Policy forms

Maine is a “file and use” state. A file-and-use filing is submitted to the Bureau, and the insurer may begin using it as soon as it is filed. The insurer does not have to wait for Bureau approval before using it.

File and use does not mean an insurer can submit anything it wants. The submission must still comply with Maine law, regulations, and bulletins.

If the wording on a health insurance policy (or other form) conflicts with Maine state law, the policy will be amended to minimum conformity with state statutes.

Record maintenance

Complete and accurate records must be kept at the producer’s place of business for a minimum of 3 years. Records must show every contract placed, the named insured, changes or amendments, and premiums received with each transaction. Records may be inspected at any time by the Bureau of Insurance or any representative appointed on its behalf.

Fraudulent producer representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in Maine, but has not passed the appropriate licensing examination, is in violation of regulation. Public communication includes advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in Maine in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information with the sole purpose of inducing lapse, exchange, conversion, forfeiture, or surrender is a violation as well (twisting).

False advertising

Communication involving the publication of newspapers, magazines, radio, or television that is intended to deliver false information in reference to insurance is a violation of NAIC regulation.

Defamation

  • The intentional and malicious circulation of written or oral information intended for the direct or indirect dissemination of derogatory statements is prohibited.

  • Publishing and circulating inaccurate information regarding the financial condition of an insurer, person, or competitor in the insurance industry is a violation of NAIC regulation.

Boycott, coercion and intimidation

Participation in any boycott or activity involving coercion and intimidation for the sole purpose of retaining business, or that results in a monopoly of insurance business, is prohibited.

False financial statements

Any licensed producer who makes false statements containing inaccurate material facts, or makes false statements on an application for insurance, is in violation of NAIC regulation.

Illegal inducements

In Maine, it is prohibited to induce the purchase of insurance by offering anything with a monetary value in excess of $10. It is also prohibited to accept anything with a monetary value in excess of $10 from a client. Any producer participating in this activity is subject to suspension of their license and a monetary fine.

Unfair discrimination

Discriminating on the basis of class, race, marital status, or sexual preference is a violation of regulation. Any unfair discriminatory practices intended to directly or indirectly favor an applicant or insured are prohibited. Denying insurance coverage based on blindness or partial blindness is considered discrimination and is a violation of NAIC regulation.

Errors & Omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties. E&O covers honest mistakes that result in financial damage to customers or prospects. It does not cover violations of insurance regulation.

Rebating

Maine licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance.

Furthermore, producers in Maine are also prohibited from receiving any payment for the sale, solicitation, or negotiation of insurance outside of commissions and/or salary.

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing commission

The splitting or sharing of commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split.

Twisting

Providing false information or expressing derogatory ideas about the financial conditions of a competitor company with the intent to lapse or surrender an existing policy is a violation of the law. Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information is prohibited.

Unfair marketing practices

The Bureau of Insurance establishes minimum standards for full and fair disclosure of policy content. The Bureau also requires standardization and simplification of the terms used to describe insurance coverage. Advertising may not involve the following:

  • Any implication that policies are approved or that the financial condition of a company is endorsed by any government agency or by any independent group, individual, organization, or society.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the Glass-Steagall Act of 1933, allowing consolidation of commercial banks, investment institutions, and insurance companies. GLBA established a framework of responsibilities for federal and state regulators across these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation.

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia, and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act of 1971

If an applicant is denied insurance, employment, or credit due to information collected, this regulation grants access to the information and the reasons for the denial. After receiving notice that an adverse underwriting decision has been made (which must be communicated within 3 days), an individual has 90 business days to request a copy of the report.

Privacy Act of 1974

This regulation provides a system for the collection, use, and dissemination of information gathered during the underwriting process. When an applicant for insurance signs the application (notice regarding insurance information practices), they give the insurer the right to check driving records, MIB, and consumer investigative reports. A signed application authorizes the insurer to collect information for 30 months. If the insurer has not done so by then, a new authorization must be obtained.

Telemarketing

The DO NOT CALL registry is a list of telephone numbers, and it is intended to prevent calls from telemarketers. Unsolicited sales calls must be made in accordance with the following provisions:

  • No call may be placed outside of the hours of 8 am to 9 pm local time where the call is received.

  • The sales nature of the call must be disclosed and the nature of the product/service being offered must be disclosed.

  • The caller must identify themselves and the broker/dealer they represent.

  • If a prize is being offered, the prize cannot be contingent on purchase.

CAN-Spam

When an unsolicited e-mail is sent, the sender must:

  • Use the word advertisement or the letters ADV on the subject line.

  • Notate the physical location from where the email originated.

  • Give the recipient the opportunity to opt out of ever receiving another email from the sender.

Insurance Guaranty Association

The Maine Insurance Guaranty Association is made up of authorized insurers and is controlled by a board. Joining the association is part of the authorization process that admits insurance companies to conduct business in Maine. This is not unique to Maine. Insurers must be authorized in every state they transact business in.

Once authorized, any insurer doing business in Maine must contribute to the Maine Insurance Guarantee Fund, which is intended to indemnify policy owners of insurance companies that have become insolvent (up to $100,000 cash and $300,000 total benefits).

Auto insurance state minimum

The “state minimum” auto insurance is the minimum amount of car insurance you must carry in Maine to legally drive a vehicle. It ensures you can pay for others’ injuries and damages if you cause a car accident. Driving without adequate coverage can result in financial repercussions such as fines, license suspensions, vehicle impoundment, and even jail time.

Auto insurance is typically structured as a split limit policy with coverage minimums represented by numbers and slashes. The first number is BI coverage per person, the second is BI coverage per incident (if multiple people are injured), and the third is PD per incident.

In Maine, the state minimum is 50/100/25. This covers up to $50,000 of Bodily Injury protection for each person involved in an accident, up to $100,000 of Bodily Injuries per incident, and up to $25,000 of Property Damage per incident.

Key points

Licensing

  • Must be 18+ and Maine resident before applying
  • No pre-licensing course/exam required
  • Fingerprints/background check required after passing exam

Controlled business

  • License not for writing insurance mainly for self/family
  • Selling to self/family allowed, but not as sole purpose

Non-resident license

  • Must hold Maine resident license in good standing
  • Reciprocity agreements with all states
  • Application and fees required for each state

Temporary license

  • Sponsored/appointed by insurer
  • Valid once per line, up to 6 months

Inactive status

  • Allowed for active military duty
  • No new business, but residual commissions permitted

Renewal maintenance

  • License valid for 2 years; renew by birth month
  • 30-day grace period ($50 late fee)
  • Reissue within 12 months without retest; >12 months requires full requalification

Continuing education

  • 24 hours CE required for renewal of major lines

Notice of change of name or address

  • Must report changes within 30 days
  • Failure may result in fines/suspension

Company regulations

  • Insurers must be authorized by Bureau of Insurance
  • Required: rate tables, articles of incorporation, bylaws, fees

Place of business

  • Must maintain public-accessible business location in Maine

Capital and surplus requirement

  • Insurers must maintain minimum capital/permanent surplus

Duties of the Superintendent of Insurance

  • Appointed for 5 years; head of Bureau
  • Investigates claims/complaints, audits, collects fees, enforces regulations
  • Audits domestic insurers every 3 years; producers as needed
  • Cannot arrest, issue injunctions, or sentence jail time

Suspend, revoke or non-renew

  • Grounds: false info, fraud, felonies, unfair practices, prior revocations, unethical conduct

Cease and desist

  • Superintendent can order to stop/regulate activities
  • Does not suspend/revoke license by itself

Hearing

  • Right to hearing after disciplinary action or cease and desist
  • Notice at least 20 days before hearing
  • Civil penalty up to $15,000 per violation

Unfair claims settlement practices

  • Delays, lack of prompt response, incomplete investigation are violations
  • Altering applications, denying claims without investigation, unfair settlements prohibited

Policy forms

  • “File and use” state: forms used upon filing
  • Must comply with Maine law; conflicts resolved in favor of state statutes

Record maintenance

  • Keep records minimum 3 years at business location
  • Must include contracts, insured, amendments, premiums

Fraudulent producer representation

  • Misrepresenting licensure status is a violation
  • Unlicensed activity can lead to suspension/revocation of other licenses

Misrepresentation

  • False/incomplete info in policies, quotes, or illustrations prohibited
  • Twisting (inducing lapse/exchange with false info) is a violation

False advertising

  • Publishing false info about insurance is prohibited

Defamation

  • Malicious circulation of derogatory or inaccurate info about insurers/competitors is prohibited

Boycott, coercion and intimidation

  • Prohibited to retain business or create monopoly

False financial statements

  • Making false statements on insurance applications is a violation

Illegal inducements

  • Cannot offer/accept inducements over $10 to buy insurance
  • Violators face suspension and fines

Unfair discrimination

  • Discrimination by class, race, marital status, sexual preference, blindness is prohibited

Errors & Omissions

  • E&O insurance covers agent negligence, not regulatory violations

Rebating

  • No refunds, discounts, favors, or credits to induce purchase
  • Compensation only via commission/salary

Sharing commission

  • Allowed if both parties are licensed in the same line

Twisting

  • False info to induce policy lapse/exchange is illegal

Unfair marketing practices

  • Must provide full/fair disclosure; standardize terms
  • No implication of government/agency endorsement

Gramm-Leach Bliley Act (GLBA)

  • Repealed Glass-Steagall; allows financial services consolidation
  • Established regulatory framework for merged entities

McCarran-Ferguson Act

  • Insurance regulated at state level
  • Limited federal antitrust exemption for insurers

National Association of Insurance Commissioners (NAIC)

  • Sets standards, best practices, and regulatory support for state insurance regulators

Fair Credit Reporting Act of 1971

  • Denied applicants can access info/reasons for denial
  • Must notify within 3 days; 90 days to request report

Privacy Act of 1974

  • Regulates collection/use of underwriting info
  • Signed application authorizes info collection for 30 months

Telemarketing

  • DO NOT CALL registry restricts unsolicited calls
  • Calls allowed 8 am–9 pm; caller must identify and disclose sales nature

CAN-Spam

  • Unsolicited emails must use “advertisement”/“ADV,” list location, and allow opt-out

Insurance Guaranty Association

  • All authorized insurers must join and contribute
  • Protects policyowners if insurer becomes insolvent (up to $100,000 cash/$300,000 total)

Auto insurance state minimum

  • Maine minimum: 50/100/25 (BI per person/per incident/PD per incident)
  • Required for legal driving; penalties for insufficient coverage