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Alaska State Regulations & NAIC Insurance Law

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Licensing

To apply for an Alaska resident producer’s license, an individual must:

  • Be at least 18 years old
  • Be a bona fide resident of Alaska, actually residing in the state, before the license is issued (AS 21.27.020(b)(2))
  • Pass a pre-licensing exam

Fingerprints/background check

The Director reviews an applicant’s background before issuing a license, and many states require applicants to submit fingerprints for a state and FBI criminal history check as part of the application.

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls. A producer may insure themselves and their family, but a license exists to sell insurance to the public, so states generally restrict obtaining or using a license principally to write controlled business.

Non-resident license

A producer licensed in another state can obtain an Alaska nonresident license without taking Alaska’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held.

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts.

The NAIC’s model act limits a temporary license to 180 days. In Alaska, a temporary license may not be in effect for more than 90 consecutive days and may be renewed or reissued for only one additional 90-day period (AS 21.27.390(b)).

Military service

Under the NAIC’s model act, a producer who cannot meet license renewal requirements because of military service, or because of another extenuating circumstance such as a long-term medical disability, may request a waiver of those requirements and of any examination, fine or sanction for missing them.

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

Each state sets its own renewal cycle.

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

Under the NAIC’s model act, a lapsed license may be reinstated within 12 months of the renewal due date, for a penalty of double the unpaid renewal fee. Each state sets its own window and fee, and after the window closes the person must qualify for a new license.

Continuing Education

All states, including Alaska, have continuing education (CE) requirements that must be met to renew any major lines (life, health, property, liability) insurance license.

Individuals licensed in Alaska must complete continuing education before renewing their license. The number of hours required is set by state law and published by the state insurance department.

Notice of change of name or address

Under the NAIC’s model act, the licensee reports a change of address to the regulator within 30 days of the change.

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. A producer who does business under any name other than their legal name must notify the regulator before using it.

Company Regulations

An insurance company must be authorized by the Division of Insurance to conduct business in Alaska. To receive a certificate of authority, the company applies to the Director and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and Surplus Requirement

A company authorized to conduct insurance business in Alaska must meet minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required. In Alaska, the Director must suspend or revoke the certificate of authority of an insurer that no longer meets the requirements for the authority granted, on account of becoming impaired or insolvent or otherwise (AS 21.09.140(a)(2)).

Duties of the Director of the Division of Insurance

The Alaska Director of the Division of Insurance is a state executive position in Alaska state government. The Director oversees the Division of Insurance, a subdivision of the Alaska Department of Commerce, Community, and Economic Development.

The Division of Insurance establishes and enforces regulations for the insurance industry in Alaska.

The Director is appointed by the commissioner of commerce, community, and economic development, and there are no term limits for the Director.

The Alaska DOI enforces and administers all laws pertaining to insurance in the state, including:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Director finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution.

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • Examine the financial condition of insurers; the NAIC’s model examination law calls for every insurer to be examined at least once every five years. Alaska’s Director must examine a domestic insurer at least once every three years (AS 21.06.120(g)).

  • Audit the books and records of any resident producer as frequently as necessary.

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

Additionally, the Director plays an important role in Alaska’s response to natural disasters by determining whether a catastrophe has occurred for insurance purposes. The Director may also take extraordinary measures to license insurance adjusters and similar roles to help ensure claims are handled and paid promptly after a disaster.

Sidenote
Know this...

The Director does not have the authority to arrest, issue injunctions or sentence jail time.

Suspend, Revoke or Non-renew

The DOI has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property received in the course of doing insurance business. In Alaska, money a licensee holds as a fiduciary also may not be commingled with other money, except as the statute allows (AS 21.27.360(b), (d)), and any violation of the insurance code is a ground (AS 21.27.410(a)(2)).

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony.

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than Alaska.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and Desist

If the DOI finds that a producer has violated the state’s insurance laws, the DOI may order the producer to cease and desist.

A cease and desist order does not automatically mean the producer’s registration has been suspended or revoked. It requires the producer to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Director is entitled to notice and an opportunity for a hearing, within time limits set by Alaska law, and may ask a court to review the final order. In Alaska, a demand for a hearing received before an order takes effect, or within 10 days after it is delivered, stays the order until the hearing and the order made on it, except for an order made on or after a hearing or one based on an insurer’s impaired assets or unsound financial condition (AS 21.06.190(a)).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. State law sets the maximum, usually per violation and often with a cap on the total, and a higher tier commonly applies to a violation that was knowing or flagrant. Some violations are also crimes.

Unfair Claims Settlement Practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • The intentional obstruction and delay of claims payment or the delay of a claims investigation is a violation of regulation.

  • Neglecting to provide a prompt response and written explanation of insurance policy terms, conditions, and laws related to the contract are examples of unfair claims settlement practices.

  • Failure to provide claims without launching a thorough investigation is a violation of regulation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle a claim for less than fair market value.

Policy forms

Insurers file their policy forms with the Director.

Depending on the line of insurance and the form, a state may require approval before a form is used, often with a period after which a filing that has not been acted on is deemed approved, or may allow the form to be used as soon as it is filed (“file and use”). In Alaska, a file and use filing must be filed with the Director for a waiting period of at least 30 days, which may be extended by 30 more, and may take effect at the end of the waiting period unless the Director disapproves it (AS 21.42.125(a)).

If a policy provision conflicts with Alaska law, the policy is read as amended to conform to the law.

Record maintenance

A producer keeps records of each transaction (the policies placed, the insureds, the premiums received and any changes) and makes them available for the Director’s inspection.

Fraudulent Producer Representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in Alaska, but has not passed the appropriate licensing examination, is in violation of regulation.

Public communication includes advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in Alaska in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation as well (twisting).

According to the Alaska Department of Law, penalties for insurance fraud can include imprisonment for up to 10 years and/or a fine of up to $100,000 for individuals, as well as potential civil penalties and restitution. Companies may also face fines and other sanctions if found guilty of insurance fraud.

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. The model act’s test is whether the statement is untrue, deceptive or misleading, not whether the person meant to deceive.

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure that insurer or any other person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, Coercion and Intimidation

Entering into an agreement to commit, or by concerted action committing, any act of boycott, coercion or intimidation that results or tends to result in unreasonable restraint of, or monopoly in, the business of insurance is prohibited.

False Financial Statements

Knowingly making or circulating a false statement of the financial condition of a person in the insurance business is prohibited in Alaska (AS 21.36.060(a)), and knowingly making a false or fraudulent statement in or with reference to an application for insurance, with intent to injure, defraud or deceive, is a fraudulent insurance act (AS 21.36.360(o)).

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

States differ on promotional gifts. The NAIC’s model act lets producers and insurers give customers non-cash gifts, meals or charitable donations up to an amount the state considers reasonable, as long as the gift is not conditioned on buying or renewing a policy and is offered without unfair discrimination. Each state sets its own limit. Alaska’s rebating statutes name no gift allowance: they bar giving, as an inducement, any valuable consideration not specified in the contract, in life, annuity and health insurance (AS 21.36.100) and, except as provided in a filing with the Director, in property, casualty and surety insurance (AS 21.36.120(a)).

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act, on which state unfair trade practices laws are based, prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind. Alaska’s own provision is a same-class test: it bars unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuities, of the same class and essentially the same hazard in health insurance, and between insureds or property having like insuring or risk characteristics in property and casualty insurance (AS 21.36.090(a)-©).

Errors & Omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties.

E&O covers honest mistakes that result in financial damage to customers or prospects. It does not cover violations of insurance regulation.

Rebating

Alaska licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance.

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing Commission

The splitting or sharing of commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance.

An unlicensed person may receive compensation for referrals to a licensee if the person:

  • Does not discuss specific terms and conditions of a policy
  • Does not give opinions or advice regarding insurance
  • Receives a referral fee that is nominal, one-time, and fixed in amount by referral

The compensation for the referral cannot depend on whether insurance is purchased or be contingent upon volume of insurance transacted.

Twisting

Providing false information or expressing derogatory ideas about the financial conditions of a competitor company with the intent to lapse or surrender an existing policy is a violation of the law. Alaska’s twisting rule is about the policy: it bars statements misrepresenting, or making incomplete comparisons of, a policy’s terms, conditions or benefits to induce a policyholder to lapse, forfeit, surrender, retain, exchange or convert it (AS 21.36.050).

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information are prohibited.

Unfair Marketing Practices

The DOI establishes minimum standards for full and fair disclosure of policy content. It also requires standardization and simplification of the terms used to describe insurance coverage.

Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the Glass-Steagall Act of 1933, allowing consolidation of commercial banks, investment institutions, and insurance companies.

GLBA established a framework of responsibilities for federal and state regulators across these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013©).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia, and five U.S. territories.

Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally.

NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

In states that adopted the NAIC’s Insurance Information and Privacy Protection Model Act, an authorization to collect personal information signed with an application is valid for no more than 30 months for life, health or disability insurance and one year for property or casualty insurance.

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time
  • Must disclose the caller’s identity, the company the caller represents and that the purpose is a sale

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days

Insurance guaranty association

Every state has a property and casualty insurance guaranty association that pays covered claims when a member insurer becomes insolvent. Insurers licensed to write the covered lines in the state must belong to it, and it is funded by assessments on its members.

Each state sets the most its association pays per claim. The NAIC’s model act sets $500,000 per claimant for most covered claims and $10,000 for the return of unearned premium.

Auto Insurance State Minimum

The “state minimum” auto insurance is the minimum amount of car insurance you must carry in Alaska to legally drive a vehicle. It ensures you can pay for others’ injuries and damages if you cause a car accident.

Driving without adequate coverage can result in financial repercussions such as fines, license suspensions, vehicle impoundment, and even jail time.

Auto insurance is typically structured as a split limit policy with coverage minimums represented by numbers and slashes. The first number is BI coverage per person, the second is BI coverage per incident (if multiple people are injured), and the third is PD per incident.

In Alaska, the state minimum is 50/100/25. This covers up to $50,000 of Bodily Injury protection for each person involved in an accident, up to $100,000 of Bodily Injuries per incident, and up to $25,000 of Property Damage per incident.

Licensing

  • Minimum age 18
  • Must be bona fide Alaska resident before license issued
  • Must pass pre-licensing exam

Fingerprints/background check

  • Director reviews background before licensing
  • Fingerprints often required for state/FBI criminal history check

Controlled business

  • Insurance on producer’s own/family/employer/controlled business interests
  • License purpose is public sales; states restrict license use principally for controlled business

Non-resident license

  • Available without Alaska exam if licensed in good standing in home state
  • Requires application, fees, and reciprocity
  • Address change: file within 30 days
  • Moving to new state: apply for resident license within 90 days; no repeat of exam/education for existing lines

Temporary license

  • Issued without exam to keep business serviced (e.g., death/disability of producer, military deployment)
  • May require a licensed sponsor
  • NAIC model: max 180 days
  • Alaska: max 90 days, renewable once for additional 90 days

Military service

  • Waiver available for renewal requirements/exams/fines due to military service or extenuating circumstances (e.g., long-term disability)

Renewal and reinstatement

  • Requires timely fee payment + continuing education
  • States set own renewal cycle
  • NAIC model: reinstate within 12 months for double the fee; after window, must requalify

Continuing Education

  • Required in all states, including Alaska, for major lines renewal
  • Hours set by state law/published by insurance department

Notice of change of name or address

  • Report address change within 30 days
  • Report administrative actions/criminal prosecutions within 30 days (from final disposition or initial pretrial hearing)
  • Must notify regulator before using any assumed business name

Company Regulations

  • Insurer must be authorized by Division of Insurance via certificate of authority
  • Requires charter/articles, financial statements, capital/surplus proof, fees

Capital and Surplus Requirement

  • Insurer must maintain minimum capital/surplus to keep certificate of authority
  • Alaska Director must suspend/revoke certificate if insurer becomes impaired/insolvent

Duties of the Director of the Division of Insurance

  • Appointed by commissioner of commerce; no term limits
  • Oversees Division of Insurance (under Dept. of Commerce, Community, and Economic Development)
  • Key duties: investigate violations, monitor insurers, examine financials (domestic insurers every 3 years in Alaska; NAIC model 5 years), audit producers as needed, collect fees, issue fines, approve forms/rates
  • Determines catastrophe status and may expedite adjuster licensing after disasters
  • Cannot arrest, issue injunctions, or sentence jail time

Suspend, Revoke or Non-renew

  • Grounds include: false/omitted application info, fraud, felony conviction, unfair trade practices, misappropriating funds, forging signatures, cheating on exam, prior license revocation elsewhere
  • Alaska bars commingling fiduciary funds (AS 21.27.360)

Cease and Desist

  • Orders producer to stop/limit specific activity
  • Does not automatically suspend/revoke license

Hearing and penalties

  • Right to notice and hearing; can request court review
  • Alaska: hearing demand before/within 10 days of order stays it (except impairment/insolvency cases)
  • Civil penalties possible; higher tier for knowing/flagrant violations; some violations are crimes

Unfair Claims Settlement Practices

  • Violation if flagrant/frequent business practice
  • Includes: delaying claims, failing to explain policy terms, inadequate investigation, using altered application info, denying without investigation, lowball settlements

Policy forms

  • Filed with Director; may require approval or “file and use”
  • Alaska: 30-day waiting period (extendable 30 more days) unless disapproved
  • Conflicting provisions read as amended to match law

Record maintenance

  • Producers must keep transaction records (policies, insureds, premiums, changes)
  • Must be available for Director’s inspection

Fraudulent Producer Representation

  • Misrepresenting licensure status to public is a violation
  • Includes ads, letterheads, business cards, etc.
  • Can lead to suspension/revocation of other licenses

Misrepresentation

  • Includes false illustrations/quotes, inaccurate benefit comparisons, and twisting
  • Penalties: up to 10 years imprisonment and/or $100,000 fine (individuals) per Alaska Dept. of Law; companies may also face fines

False advertising

  • Untrue, deceptive, or misleading statements about insurance business = unfair trade practice
  • Applies across all media
  • Intent to deceive not required—only whether statement is misleading

Defamation

  • False or maliciously derogatory statements about an insurer’s financial condition
  • Must be calculated to injure insurer or person in insurance business

Boycott, Coercion and Intimidation

  • Prohibited if resulting in unreasonable restraint or monopoly in insurance business

False Financial Statements

  • Knowingly making false financial statements about an insurance business is prohibited (AS 21.36.060)
  • False statements on applications with intent to deceive = fraudulent insurance act

Illegal inducements

  • Prohibited to offer non-policy items of value to induce purchase
  • NAIC model allows reasonable non-cash gifts if not conditioned on purchase
  • Alaska: no gift allowance; bars unauthorized inducements in life/annuity/health (AS 21.36.100) and property/casualty (AS 21.36.120)

Unfair discrimination

  • Prohibits differing treatment for same-class/equal-risk individuals
  • Cannot discriminate based on sex, marital status, race, religion, national origin
  • Property/casualty: cannot discriminate solely by geographic location or physical/mental impairment without actuarial justification
  • Alaska rule: same-class test across life, health, and property/casualty lines

Errors & Omissions

  • Professional liability insurance for producers
  • Covers honest mistakes causing financial harm
  • Does not cover regulatory violations

Rebating

  • Prohibited: giving refunds/discounts/credits to induce insurance purchase
  • Soliciting/negotiating insurance implies licensure

Sharing Commission

  • Allowed between licensed producers in same line
  • May pay agencies or unlicensed persons for referrals if:
    • No discussion of policy terms
    • No advice given
    • Fee is nominal, one-time, fixed (not contingent on sale)

Twisting

  • Misrepresenting policy terms to induce lapse/surrender/exchange
  • Alaska rule focuses on policy terms/conditions/benefits (AS 21.36.050)
  • Distinct from defamation (which targets insurer’s finances)

Unfair Marketing Practices

  • DOI sets standards for full disclosure and simplified terms
  • Prohibits false claims of government/organization endorsement
  • Prohibits false claims about claims payment timeframes

Gramm-Leach Bliley Act (GLBA)

  • Repealed Glass-Steagall Act (1933)
  • Allows merging of banks, investment firms, and insurers
  • Establishes regulatory framework across financial sectors

McCarran-Ferguson Act

  • 1945 law: insurance regulated at state level
  • Grants limited antitrust exemption
  • Since 2021, health insurance excluded from exemption (except narrow data-sharing)

National Association of Insurance Commissioners (NAIC)

  • Organization of state insurance regulators (50 states, DC, 5 territories)
  • Sets standards, best practices, and coordinates oversight
  • Forms basis of national state-based regulatory system

Fair Credit Reporting Act

  • Regulates consumer reporting agencies/reports used in underwriting
  • Investigative report requests: disclose to consumer within 3 days
  • Adverse action: must notify consumer; consumer has 60 days to request free report/dispute errors

Privacy Act of 1974

  • Governs federal agencies’ handling of personal info; does not apply to private insurers
  • Insurer privacy governed by FCRA, GLBA, state law
  • NAIC model: authorization valid 30 months (life/health/disability) or 1 year (property/casualty)

Telemarketing

  • Do Not Call Registry protects registered numbers
  • Calls allowed 8 a.m.–9 p.m. local time
  • Must disclose caller identity, company, and sales purpose

CAN-SPAM

  • Commercial emails must:
    • Be labeled as advertisement
    • Have accurate headers/subject lines
    • Include valid postal address
    • Provide opt-out honored within 10 business days

Insurance guaranty association

  • Pays claims when member insurer becomes insolvent
  • Funded by member assessments; membership mandatory for licensed insurers
  • NAIC model caps: $500,000 per claimant; $10,000 for unearned premium return

Auto Insurance State Minimum

  • Ensures ability to pay for others’ injuries/damages after at-fault accident
  • Non-compliance risks: fines, license suspension, impoundment, jail
  • Format: BI per person / BI per incident / PD per incident
  • Alaska minimum: 50/100/25 ($50k/$100k/$25k)

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Alaska State Regulations & NAIC Insurance Law

Licensing

To apply for an Alaska resident producer’s license, an individual must:

  • Be at least 18 years old
  • Be a bona fide resident of Alaska, actually residing in the state, before the license is issued (AS 21.27.020(b)(2))
  • Pass a pre-licensing exam

Fingerprints/background check

The Director reviews an applicant’s background before issuing a license, and many states require applicants to submit fingerprints for a state and FBI criminal history check as part of the application.

Controlled business

Controlled business is insurance written on the producer’s own life, property or interests, or on those of the producer’s family, employer or a business the producer controls. A producer may insure themselves and their family, but a license exists to sell insurance to the public, so states generally restrict obtaining or using a license principally to write controlled business.

Non-resident license

A producer licensed in another state can obtain an Alaska nonresident license without taking Alaska’s examination. Under the NAIC’s Producer Licensing Model Act, which most states have adopted in some form, a nonresident receives the license if the person:

  • Is currently licensed as a resident, and in good standing, in the home state
  • Has applied (the home-state application or the Uniform Application) and paid the fees
  • Lives in a home state that grants nonresident licenses to residents of this state on the same basis (reciprocity)

Under the same model, a producer who moves to another state files a change of address, with certification from the new home state, within 30 days. A licensed producer who moves into a state applies for a resident license there within 90 days and does not repeat prelicensing education or the examination for lines already held.

Temporary license

Most states allow the insurance regulator to issue a temporary license, without an examination, when one is needed to keep an insurance business serviced. Typical cases are:

  • The surviving spouse or personal representative of a producer who dies or becomes disabled, to allow time to sell the business or train new people
  • A member or employee of a business entity producer, on the death or disability of its designated producer
  • The designee of a producer entering active military service

The regulator may limit what a temporary licensee may do and may require a licensed sponsor who takes responsibility for the temporary licensee’s acts.

The NAIC’s model act limits a temporary license to 180 days. In Alaska, a temporary license may not be in effect for more than 90 consecutive days and may be renewed or reissued for only one additional 90-day period (AS 21.27.390(b)).

Military service

Under the NAIC’s model act, a producer who cannot meet license renewal requirements because of military service, or because of another extenuating circumstance such as a long-term medical disability, may request a waiver of those requirements and of any examination, fine or sanction for missing them.

Renewal and reinstatement

A producer license stays in effect only while the producer renews it on schedule: paying the renewal fee and completing continuing education by the due date.

Each state sets its own renewal cycle.

A producer who misses the deadline and lets the license lapse may be able to reinstate it without retaking the examination.

Under the NAIC’s model act, a lapsed license may be reinstated within 12 months of the renewal due date, for a penalty of double the unpaid renewal fee. Each state sets its own window and fee, and after the window closes the person must qualify for a new license.

Continuing Education

All states, including Alaska, have continuing education (CE) requirements that must be met to renew any major lines (life, health, property, liability) insurance license.

Individuals licensed in Alaska must complete continuing education before renewing their license. The number of hours required is set by state law and published by the state insurance department.

Notice of change of name or address

Under the NAIC’s model act, the licensee reports a change of address to the regulator within 30 days of the change.

The model also requires a producer to report to the regulator within 30 days any administrative action taken against the producer in another state or by another government agency, counted from the final disposition, and any criminal prosecution in any jurisdiction, counted from the initial pretrial hearing date. A producer who does business under any name other than their legal name must notify the regulator before using it.

Company Regulations

An insurance company must be authorized by the Division of Insurance to conduct business in Alaska. To receive a certificate of authority, the company applies to the Director and files its charter or articles of incorporation, financial statements showing that it meets the state’s capital and surplus requirements, and the other documents and fees the state requires.

Capital and Surplus Requirement

A company authorized to conduct insurance business in Alaska must meet minimum corporate standards. The certificate of authority allows the insurer to conduct business in the state only if it maintains the minimum capital or permanent surplus required. In Alaska, the Director must suspend or revoke the certificate of authority of an insurer that no longer meets the requirements for the authority granted, on account of becoming impaired or insolvent or otherwise (AS 21.09.140(a)(2)).

Duties of the Director of the Division of Insurance

The Alaska Director of the Division of Insurance is a state executive position in Alaska state government. The Director oversees the Division of Insurance, a subdivision of the Alaska Department of Commerce, Community, and Economic Development.

The Division of Insurance establishes and enforces regulations for the insurance industry in Alaska.

The Director is appointed by the commissioner of commerce, community, and economic development, and there are no term limits for the Director.

The Alaska DOI enforces and administers all laws pertaining to insurance in the state, including:

  • Investigate all claims and complaints of legal violations relating to insurance.

  • If the Director finds that laws have been violated, the findings and supporting documents may be referred for criminal prosecution.

  • Monitor transactions of all companies including domestic, foreign, and alien insurance companies.

  • Examine the financial condition of insurers; the NAIC’s model examination law calls for every insurer to be examined at least once every five years. Alaska’s Director must examine a domestic insurer at least once every three years (AS 21.06.120(g)).

  • Audit the books and records of any resident producer as frequently as necessary.

  • Collect all fees associated with producers and insurers.

  • Determine and administer fines associated with violations for insurers and producers.

  • Issue reports pertaining to the suspension and revocation of licenses of producers and certificates of authority for insurers.

  • Approve documentation used by insurance companies such as forms and rates.

Additionally, the Director plays an important role in Alaska’s response to natural disasters by determining whether a catastrophe has occurred for insurance purposes. The Director may also take extraordinary measures to license insurance adjusters and similar roles to help ensure claims are handled and paid promptly after a disaster.

Sidenote
Know this...

The Director does not have the authority to arrest, issue injunctions or sentence jail time.

Suspend, Revoke or Non-renew

The DOI has the authority to suspend, revoke, or refuse to renew a license for:

  • Providing false information on the application for an insurance license.

  • Omitting any relevant information on an application that would have disqualified the individual from being eligible to receive a license.

  • Being found guilty of a violation or the noncompliance of insurance regulations and laws…

  • Committing fraud while attempting to obtain an insurance license.

  • Improperly withholding, misappropriating or converting any money or property received in the course of doing insurance business. In Alaska, money a licensee holds as a fiduciary also may not be commingled with other money, except as the statute allows (AS 21.27.360(b), (d)), and any violation of the insurance code is a ground (AS 21.27.410(a)(2)).

  • Providing false information in reference to the terms and conditions of an insurance contract.

  • Having been convicted of a felony.

  • Having admitted or been found to have committed any insurance unfair trade practice or fraud.

  • Having engaged in activities of a fraudulent nature which allowed the person to involve themselves in dishonest, coercive, untrustworthy, and financially irresponsible practices.

  • Having had a prior insurance license revoked or suspended in a state other than Alaska.

  • Using another person’s identity and forging their name on an insurance application.

  • Being found guilty of using unethical practices or cheating on an examination for an insurance license.

Cease and Desist

If the DOI finds that a producer has violated the state’s insurance laws, the DOI may order the producer to cease and desist.

A cease and desist order does not automatically mean the producer’s registration has been suspended or revoked. It requires the producer to stop or limit the activity addressed in the order.

Hearing and penalties

A person facing action by the Director is entitled to notice and an opportunity for a hearing, within time limits set by Alaska law, and may ask a court to review the final order. In Alaska, a demand for a hearing received before an order takes effect, or within 10 days after it is delivered, stays the order until the hearing and the order made on it, except for an order made on or after a hearing or one based on an insurer’s impaired assets or unsound financial condition (AS 21.06.190(a)).

A violation of the insurance laws can bring a civil penalty in addition to action against a license. State law sets the maximum, usually per violation and often with a cap on the total, and a higher tier commonly applies to a violation that was knowing or flagrant. Some violations are also crimes.

Unfair Claims Settlement Practices

Under the NAIC’s model act, these practices are violations when committed flagrantly and in conscious disregard of the law, or often enough to indicate a general business practice.

  • The intentional obstruction and delay of claims payment or the delay of a claims investigation is a violation of regulation.

  • Neglecting to provide a prompt response and written explanation of insurance policy terms, conditions, and laws related to the contract are examples of unfair claims settlement practices.

  • Failure to provide claims without launching a thorough investigation is a violation of regulation.

  • Making settlement claims based on information contained on an application that has been altered without the insured’s consent is a violation of regulation.

  • Denying a claim without conducting a thorough investigation.

  • Attempting to settle a claim for less than fair market value.

Policy forms

Insurers file their policy forms with the Director.

Depending on the line of insurance and the form, a state may require approval before a form is used, often with a period after which a filing that has not been acted on is deemed approved, or may allow the form to be used as soon as it is filed (“file and use”). In Alaska, a file and use filing must be filed with the Director for a waiting period of at least 30 days, which may be extended by 30 more, and may take effect at the end of the waiting period unless the Director disapproves it (AS 21.42.125(a)).

If a policy provision conflicts with Alaska law, the policy is read as amended to conform to the law.

Record maintenance

A producer keeps records of each transaction (the policies placed, the insureds, the premiums received and any changes) and makes them available for the Director’s inspection.

Fraudulent Producer Representation

An insurance producer who represents to the public that they are licensed to conduct insurance business in Alaska, but has not passed the appropriate licensing examination, is in violation of regulation.

Public communication includes advertisements, letterheads, circulars, business cards, and other methods of representation.

A producer found guilty of conducting business in Alaska in any line of insurance for which they are not properly licensed may have any other insurance license suspended or revoked.

Misrepresentation

  • Misrepresentation involving the creation or distribution of policies, quotes, and illustrations designed to provide inaccurate information about the terms and conditions of a policy is prohibited.

  • Providing inaccurate or incomplete information or comparisons regarding the benefits of a policy is an example of misrepresentation.

  • Providing inaccurate or incomplete information for the purpose of inducing, or tending to induce, the lapse, exchange, conversion, forfeiture, or surrender of a policy is a violation as well (twisting).

According to the Alaska Department of Law, penalties for insurance fraud can include imprisonment for up to 10 years and/or a fine of up to $100,000 for individuals, as well as potential civil penalties and restitution. Companies may also face fines and other sanctions if found guilty of insurance fraud.

False advertising

Making, publishing or circulating an advertisement, announcement or statement about the business of insurance that is untrue, deceptive or misleading is an unfair trade practice under state law, based on the NAIC’s model act. The medium does not matter: the rule reaches newspapers, magazines, radio and television, and also notices, circulars, pamphlets, letters, posters and any other way of placing the statement before the public. The model act’s test is whether the statement is untrue, deceptive or misleading, not whether the person meant to deceive.

Defamation

Defamation of an insurer is an unfair trade practice under state law, based on the NAIC’s model act: making, publishing or circulating an oral or written statement that is false, or maliciously critical of or derogatory to the financial condition of an insurer, and that is calculated to injure that insurer or any other person engaged in the business of insurance. Spreading an untrue rumor that a competing insurer is about to fail is the classic example.

Boycott, Coercion and Intimidation

Entering into an agreement to commit, or by concerted action committing, any act of boycott, coercion or intimidation that results or tends to result in unreasonable restraint of, or monopoly in, the business of insurance is prohibited.

False Financial Statements

Knowingly making or circulating a false statement of the financial condition of a person in the insurance business is prohibited in Alaska (AS 21.36.060(a)), and knowingly making a false or fraudulent statement in or with reference to an application for insurance, with intent to injure, defraud or deceive, is a fraudulent insurance act (AS 21.36.360(o)).

Illegal inducements

Offering anything of value not specified in the policy (money, a service, a favor or a gift) as an inducement to buy insurance is prohibited unless state law expressly allows it, and any agreement made as part of the sale must be written into the policy.

States differ on promotional gifts. The NAIC’s model act lets producers and insurers give customers non-cash gifts, meals or charitable donations up to an amount the state considers reasonable, as long as the gift is not conditioned on buying or renewing a policy and is offered without unfair discrimination. Each state sets its own limit. Alaska’s rebating statutes name no gift allowance: they bar giving, as an inducement, any valuable consideration not specified in the contract, in life, annuity and health insurance (AS 21.36.100) and, except as provided in a filing with the Director, in property, casualty and surety insurance (AS 21.36.120(a)).

Unfair discrimination

Unfair discrimination is treating people or risks that present the same hazard differently. The NAIC’s model act, on which state unfair trade practices laws are based, prohibits:

  • Unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuity rates, dividends, benefits or terms
  • Unfair discrimination between individuals of the same class and essentially the same hazard in health insurance premiums, benefits or terms
  • Refusing, limiting or canceling coverage because of a person’s sex, marital status, race, religion or national origin
  • In property and casualty insurance, refusing or limiting coverage solely because of a risk’s geographic location, unless sound underwriting and actuarial principles justify it, or solely because the applicant or insured is physically or mentally impaired

Many states also expressly forbid refusing or limiting coverage solely because a person is blind or partially blind. Alaska’s own provision is a same-class test: it bars unfair discrimination between individuals of the same class and equal expectation of life in life insurance and annuities, of the same class and essentially the same hazard in health insurance, and between insureds or property having like insuring or risk characteristics in property and casualty insurance (AS 21.36.090(a)-©).

Errors & Omissions

Errors & Omissions (E&O) insurance is a type of professional liability insurance that protects insurance agents if they are sued for negligent performance of their duties.

E&O covers honest mistakes that result in financial damage to customers or prospects. It does not cover violations of insurance regulation.

Rebating

Alaska licensed producers are prohibited from directly or indirectly giving any refund, discount, favor, or credit to reduce premiums to induce the purchase of insurance.

Sidenote
Know this...

To “solicit” or “negotiate” insurance implies that the person is licensed.

Sharing Commission

The splitting or sharing of commissions with a licensed producer is allowed. Both parties must be licensed in the line of business in which the proposed commission is to be split. Under the NAIC’s model act, a commission may also be paid to an insurance agency, or to a person who does not sell, solicit or negotiate insurance.

An unlicensed person may receive compensation for referrals to a licensee if the person:

  • Does not discuss specific terms and conditions of a policy
  • Does not give opinions or advice regarding insurance
  • Receives a referral fee that is nominal, one-time, and fixed in amount by referral

The compensation for the referral cannot depend on whether insurance is purchased or be contingent upon volume of insurance transacted.

Twisting

Providing false information or expressing derogatory ideas about the financial conditions of a competitor company with the intent to lapse or surrender an existing policy is a violation of the law. Alaska’s twisting rule is about the policy: it bars statements misrepresenting, or making incomplete comparisons of, a policy’s terms, conditions or benefits to induce a policyholder to lapse, forfeit, surrender, retain, exchange or convert it (AS 21.36.050).

Under the NAIC’s model act, twisting is a misrepresentation made to induce a policyholder to lapse, forfeit, surrender, exchange or convert a policy. A false or maliciously critical statement about a competing insurer’s finances, made to injure it, is defamation.

Any written or oral statements used to induce the lapse, termination, exchange, or surrender of an insurance contract based on inaccurate information are prohibited.

Unfair Marketing Practices

The DOI establishes minimum standards for full and fair disclosure of policy content. It also requires standardization and simplification of the terms used to describe insurance coverage.

Advertising may not involve the following:

  • Any statement or implication that policies are approved, or that the financial condition of a company is endorsed, by any government agency or by any independent group, individual, organization or society, unless that is the fact.

  • Any statements regarding advertising that are false or untrue in reference to the time frame in which claims are paid.

Gramm-Leach Bliley Act (GLBA)

This law repealed the Glass-Steagall Act of 1933, allowing consolidation of commercial banks, investment institutions, and insurance companies.

GLBA established a framework of responsibilities for federal and state regulators across these financial industries. It permits financial services companies to merge and engage in a variety of new business activities, including insurance, while attempting to address the regulatory issues raised by such combinations.

McCarran-Ferguson Act

Federal law signed in 1945 in which Congress declared that the insurance industry would be regulated at the state level. Grants insurers a limited exemption from federal antitrust legislation. Since 2021 the exemption does not cover the business of health insurance, apart from narrow activities such as sharing historical loss data (15 U.S.C. § 1013©).

National Association of Insurance Commissioners (NAIC)

The U.S. standard-setting and regulatory support organization is created and governed by the chief insurance regulators from the 50 states, the District of Columbia, and five U.S. territories.

Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally.

NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S.

Fair Credit Reporting Act

The Fair Credit Reporting Act (FCRA, 15 U.S.C. 1681) regulates consumer reporting agencies and the use of consumer reports, such as credit reports, MIB records and investigative reports, including in insurance underwriting.

  • When an insurer requests an investigative consumer report, it must disclose that to the consumer within 3 days of the request
  • When an insurer takes adverse action based on a consumer report, it must notify the consumer and identify the reporting agency. The consumer then has 60 days to request a free copy of the report and may dispute inaccurate information

Privacy Act of 1974

The federal Privacy Act of 1974 governs how federal agencies handle personal information. It does not apply to private insurers. An insurer’s use of an applicant’s personal information is governed by the FCRA, the Gramm-Leach-Bliley Act and state insurance privacy law.

In states that adopted the NAIC’s Insurance Information and Privacy Protection Model Act, an authorization to collect personal information signed with an application is valid for no more than 30 months for life, health or disability insurance and one year for property or casualty insurance.

Telemarketing

The National Do Not Call Registry is a list of telephone numbers whose owners do not want to receive telemarketing calls. Telemarketers may not call registered numbers without the person’s permission or an established business relationship, and unsolicited sales calls:

  • May be made only between 8 a.m. and 9 p.m. in the recipient’s local time
  • Must disclose the caller’s identity, the company the caller represents and that the purpose is a sale

CAN-SPAM

A commercial email must:

  • Be identified clearly as an advertisement
  • Carry accurate header information and a subject line that is not deceptive
  • Include the sender’s valid physical postal address
  • Offer a way to opt out, and the sender must honor an opt-out within 10 business days

Insurance guaranty association

Every state has a property and casualty insurance guaranty association that pays covered claims when a member insurer becomes insolvent. Insurers licensed to write the covered lines in the state must belong to it, and it is funded by assessments on its members.

Each state sets the most its association pays per claim. The NAIC’s model act sets $500,000 per claimant for most covered claims and $10,000 for the return of unearned premium.

Auto Insurance State Minimum

The “state minimum” auto insurance is the minimum amount of car insurance you must carry in Alaska to legally drive a vehicle. It ensures you can pay for others’ injuries and damages if you cause a car accident.

Driving without adequate coverage can result in financial repercussions such as fines, license suspensions, vehicle impoundment, and even jail time.

Auto insurance is typically structured as a split limit policy with coverage minimums represented by numbers and slashes. The first number is BI coverage per person, the second is BI coverage per incident (if multiple people are injured), and the third is PD per incident.

In Alaska, the state minimum is 50/100/25. This covers up to $50,000 of Bodily Injury protection for each person involved in an accident, up to $100,000 of Bodily Injuries per incident, and up to $25,000 of Property Damage per incident.

Key points

Licensing

  • Minimum age 18
  • Must be bona fide Alaska resident before license issued
  • Must pass pre-licensing exam

Fingerprints/background check

  • Director reviews background before licensing
  • Fingerprints often required for state/FBI criminal history check

Controlled business

  • Insurance on producer’s own/family/employer/controlled business interests
  • License purpose is public sales; states restrict license use principally for controlled business

Non-resident license

  • Available without Alaska exam if licensed in good standing in home state
  • Requires application, fees, and reciprocity
  • Address change: file within 30 days
  • Moving to new state: apply for resident license within 90 days; no repeat of exam/education for existing lines

Temporary license

  • Issued without exam to keep business serviced (e.g., death/disability of producer, military deployment)
  • May require a licensed sponsor
  • NAIC model: max 180 days
  • Alaska: max 90 days, renewable once for additional 90 days

Military service

  • Waiver available for renewal requirements/exams/fines due to military service or extenuating circumstances (e.g., long-term disability)

Renewal and reinstatement

  • Requires timely fee payment + continuing education
  • States set own renewal cycle
  • NAIC model: reinstate within 12 months for double the fee; after window, must requalify

Continuing Education

  • Required in all states, including Alaska, for major lines renewal
  • Hours set by state law/published by insurance department

Notice of change of name or address

  • Report address change within 30 days
  • Report administrative actions/criminal prosecutions within 30 days (from final disposition or initial pretrial hearing)
  • Must notify regulator before using any assumed business name

Company Regulations

  • Insurer must be authorized by Division of Insurance via certificate of authority
  • Requires charter/articles, financial statements, capital/surplus proof, fees

Capital and Surplus Requirement

  • Insurer must maintain minimum capital/surplus to keep certificate of authority
  • Alaska Director must suspend/revoke certificate if insurer becomes impaired/insolvent

Duties of the Director of the Division of Insurance

  • Appointed by commissioner of commerce; no term limits
  • Oversees Division of Insurance (under Dept. of Commerce, Community, and Economic Development)
  • Key duties: investigate violations, monitor insurers, examine financials (domestic insurers every 3 years in Alaska; NAIC model 5 years), audit producers as needed, collect fees, issue fines, approve forms/rates
  • Determines catastrophe status and may expedite adjuster licensing after disasters
  • Cannot arrest, issue injunctions, or sentence jail time

Suspend, Revoke or Non-renew

  • Grounds include: false/omitted application info, fraud, felony conviction, unfair trade practices, misappropriating funds, forging signatures, cheating on exam, prior license revocation elsewhere
  • Alaska bars commingling fiduciary funds (AS 21.27.360)

Cease and Desist

  • Orders producer to stop/limit specific activity
  • Does not automatically suspend/revoke license

Hearing and penalties

  • Right to notice and hearing; can request court review
  • Alaska: hearing demand before/within 10 days of order stays it (except impairment/insolvency cases)
  • Civil penalties possible; higher tier for knowing/flagrant violations; some violations are crimes

Unfair Claims Settlement Practices

  • Violation if flagrant/frequent business practice
  • Includes: delaying claims, failing to explain policy terms, inadequate investigation, using altered application info, denying without investigation, lowball settlements

Policy forms

  • Filed with Director; may require approval or “file and use”
  • Alaska: 30-day waiting period (extendable 30 more days) unless disapproved
  • Conflicting provisions read as amended to match law

Record maintenance

  • Producers must keep transaction records (policies, insureds, premiums, changes)
  • Must be available for Director’s inspection

Fraudulent Producer Representation

  • Misrepresenting licensure status to public is a violation
  • Includes ads, letterheads, business cards, etc.
  • Can lead to suspension/revocation of other licenses

Misrepresentation

  • Includes false illustrations/quotes, inaccurate benefit comparisons, and twisting
  • Penalties: up to 10 years imprisonment and/or $100,000 fine (individuals) per Alaska Dept. of Law; companies may also face fines

False advertising

  • Untrue, deceptive, or misleading statements about insurance business = unfair trade practice
  • Applies across all media
  • Intent to deceive not required—only whether statement is misleading

Defamation

  • False or maliciously derogatory statements about an insurer’s financial condition
  • Must be calculated to injure insurer or person in insurance business

Boycott, Coercion and Intimidation

  • Prohibited if resulting in unreasonable restraint or monopoly in insurance business

False Financial Statements

  • Knowingly making false financial statements about an insurance business is prohibited (AS 21.36.060)
  • False statements on applications with intent to deceive = fraudulent insurance act

Illegal inducements

  • Prohibited to offer non-policy items of value to induce purchase
  • NAIC model allows reasonable non-cash gifts if not conditioned on purchase
  • Alaska: no gift allowance; bars unauthorized inducements in life/annuity/health (AS 21.36.100) and property/casualty (AS 21.36.120)

Unfair discrimination

  • Prohibits differing treatment for same-class/equal-risk individuals
  • Cannot discriminate based on sex, marital status, race, religion, national origin
  • Property/casualty: cannot discriminate solely by geographic location or physical/mental impairment without actuarial justification
  • Alaska rule: same-class test across life, health, and property/casualty lines

Errors & Omissions

  • Professional liability insurance for producers
  • Covers honest mistakes causing financial harm
  • Does not cover regulatory violations

Rebating

  • Prohibited: giving refunds/discounts/credits to induce insurance purchase
  • Soliciting/negotiating insurance implies licensure

Sharing Commission

  • Allowed between licensed producers in same line
  • May pay agencies or unlicensed persons for referrals if:
    • No discussion of policy terms
    • No advice given
    • Fee is nominal, one-time, fixed (not contingent on sale)

Twisting

  • Misrepresenting policy terms to induce lapse/surrender/exchange
  • Alaska rule focuses on policy terms/conditions/benefits (AS 21.36.050)
  • Distinct from defamation (which targets insurer’s finances)

Unfair Marketing Practices

  • DOI sets standards for full disclosure and simplified terms
  • Prohibits false claims of government/organization endorsement
  • Prohibits false claims about claims payment timeframes

Gramm-Leach Bliley Act (GLBA)

  • Repealed Glass-Steagall Act (1933)
  • Allows merging of banks, investment firms, and insurers
  • Establishes regulatory framework across financial sectors

McCarran-Ferguson Act

  • 1945 law: insurance regulated at state level
  • Grants limited antitrust exemption
  • Since 2021, health insurance excluded from exemption (except narrow data-sharing)

National Association of Insurance Commissioners (NAIC)

  • Organization of state insurance regulators (50 states, DC, 5 territories)
  • Sets standards, best practices, and coordinates oversight
  • Forms basis of national state-based regulatory system

Fair Credit Reporting Act

  • Regulates consumer reporting agencies/reports used in underwriting
  • Investigative report requests: disclose to consumer within 3 days
  • Adverse action: must notify consumer; consumer has 60 days to request free report/dispute errors

Privacy Act of 1974

  • Governs federal agencies’ handling of personal info; does not apply to private insurers
  • Insurer privacy governed by FCRA, GLBA, state law
  • NAIC model: authorization valid 30 months (life/health/disability) or 1 year (property/casualty)

Telemarketing

  • Do Not Call Registry protects registered numbers
  • Calls allowed 8 a.m.–9 p.m. local time
  • Must disclose caller identity, company, and sales purpose

CAN-SPAM

  • Commercial emails must:
    • Be labeled as advertisement
    • Have accurate headers/subject lines
    • Include valid postal address
    • Provide opt-out honored within 10 business days

Insurance guaranty association

  • Pays claims when member insurer becomes insolvent
  • Funded by member assessments; membership mandatory for licensed insurers
  • NAIC model caps: $500,000 per claimant; $10,000 for unearned premium return

Auto Insurance State Minimum

  • Ensures ability to pay for others’ injuries/damages after at-fault accident
  • Non-compliance risks: fines, license suspension, impoundment, jail
  • Format: BI per person / BI per incident / PD per incident
  • Alaska minimum: 50/100/25 ($50k/$100k/$25k)

Related readings

  • Casualty Insurance Basics
  • Underwriting
  • Claims Settlement
  • Personal Auto Insurance (PAP)
  • Commercial General Liability (CGL)