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Textbook
Introduction
1. Common stock
2. Preferred stock
3. Debt securities
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
13. Brokerage accounts
13.1 Fundamentals
13.2 New accounts
13.2.1 Required customer information
13.2.2 Optional customer information
13.2.3 Account opening
13.3 Account registrations
13.4 Margin accounts
13.5 Options accounts
13.6 Other account specifications
14. Retirement & education plans
15. Rules & ethics
Wrapping up
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13.2.2 Optional customer information
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13. Brokerage accounts
13.2. New accounts

Optional customer information

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Firms must collect certain information when you open an account. Other information may be requested but is provided voluntarily. In particular, suitability questions are always optional for a customer to answer.

Suitability questions include:

  • Investment objective
  • Risk tolerance
  • Investment experience
  • Investment goals
  • Marital status
  • Annual income
  • Net worth
  • Tax status
  • Liquidity needs
  • General financial situation

Some of these items (such as annual income and net worth) can feel sensitive. Firms ask for them because they need enough detail to understand your overall financial situation before making recommendations. A firm should only recommend an investment when it believes it has a complete picture of the customer’s circumstances.

If a customer chooses not to answer suitability questions, the firm won’t be able to recommend or suggest specific investments. In that case, any trades in the account must be unsolicited, meaning the customer initiates them without the firm’s guidance.

Key points

Suitability questions

  • Not required to be answered
  • Firms cannot make recommendations without this information

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