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Introduction
1. Common stock
2. Preferred stock
3. Bond fundamentals
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
13. Brokerage accounts
14. Retirement & education plans
15. Rules & ethics
16. Suitability
16.1 Product summaries
16.2 Investment objectives
16.3 FINRA suitability standards
16.4 Investor profiles
16.5 Best practices
16.6 Portfolio analysis
16.7 Economic analysis
16.8 Test taking skills
Wrapping up
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16.6 Portfolio analysis
Achievable Series 7
16. Suitability

Portfolio analysis

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Investors can use many tools and resources to analyze their portfolios and the economy. The topics here connect closely, so we’ll cover them together:

  • Total return
  • After-tax return
  • Benchmark comparisons
  • Capital asset pricing model (CAPM)
  • Modern portfolio theory

Total return

Total return measures an investment’s overall gain or loss as a percentage of its original cost. In other words, it’s the investment’s overall rate of return.

A security can generate returns (or losses) in three main ways:

  • Dividends
  • Interest
  • Capital gains and/or losses

Preferred stocks and some common stocks pay cash dividends as income. Debt securities pay interest as income. Any security can also produce a capital gain or loss.

  • Capital gains occur when a security’s market value rises above its cost.
    • Realized gains occur when you sell the investment and “lock in” the gain.
    • Unrealized gains occur when the investment hasn’t been sold yet.
  • Capital losses occur when a security’s market value falls below its cost.
    • Like gains, losses can be realized (after a sale) or unrealized (before a sale).

Total return adds up all gains and losses and compares them to the original cost. Here’s the formula:

Total return=Original costAll gains and/or losses​

The following video shows how to approach a total return question:

Now, try one on your own:

An investor purchases 100 shares of stock at $50 per share. The investor receives two quarterly dividends of $1 per share after holding the security for six months, then sells the security for $55 per share. What is the total return?

Can you figure it out?

(spoiler)

Answer = 14%

Let’s start with the formula:

Total return=Original costAll gains and/or losses​

You can calculate total return using total dollars or on a per-share basis. Either approach works. We’ll use per-share values to keep the math simple.

  • Dividends received per share: $1 \times 2 = $2
  • Capital gain per share: $55 - $50 = $5
  • Total return per share: $2 + $5 = $7
  • Original cost per share: $50

Now plug into the formula:

Total return=$50 original cost$2 dividend + $ 5 capital gain​

Total return=$50 original cost$7 overall return​

Total return=14%

After-tax return

After-tax return is total return after accounting for taxes. This can get tricky because different types of returns may be taxed at different rates.

As you learned in the taxes unit, dividends and capital gains may be taxed differently. Here’s an example:

An investor in the 24% tax bracket purchases 100 shares of ABC Equity Fund at $80 per share. Over the course of a year, they receive $2 quarterly dividends (per share). The investor redeems the fund at $90 per share exactly one year after purchase. What is the after-tax return?

First, identify the two types of return:

  • Dividends
  • Capital gain

The investor receives qualified* cash dividends, which for this investor are taxed at 15%. (Only investors in the two highest tax brackets - 35% and 37% - are subject to the 20% dividend tax rate.) The investor also realizes a short-term capital gain because the holding period is one year or less. Short-term capital gains are taxed at the investor’s tax bracket, which is 24%.

*You can assume all dividend income paid from equity securities and funds is considered qualified and subject to 15% or 20% taxation unless otherwise specified. If a test question identifies a dividend as non-qualified, it is taxable at the investor’s marginal income tax bracket (up to 37%).

Even though the investor bought 100 shares, we can work per share:

  • Dividends per share: $2 \times 4 = $8
  • Capital gain per share: $90 - $80 = $10

Here are the returns and their tax rates:

  • $8 in dividends, taxed at 15%
  • $10 in capital gains, taxed at 24%

To convert each return to an after-tax amount, multiply by (100% − tax rate). This reflects the portion the investor keeps after taxes.

  • $8 in dividends x 85% (100% - 15%) = $6.80 after-tax
  • $10 in capital gains x 76% (100% - 24%) = $7.60 after-tax

Now calculate after-tax return using the same structure as total return, but with after-tax dollars in the numerator:

After-tax return=Original costAfter-tax returns​

After-tax return=$80.00 original cost$6.80 dividends + $7.60 capital gain​

After-tax return=$80.00 original cost$14.40 overall after-tax return​

After-tax return=18%

Here’s a video that further breaks down after-tax return:

Benchmark comparisons

After you calculate the return on a portfolio or security, you’ll often compare it to a relevant benchmark index.

For example, large-company stocks are commonly compared to the S&P 500 index. If a stock is up 15% for the year while the S&P 500 is up 10%, the stock is outperforming (“beating the market”) by 5%.

An index tracks the market prices of a pre-determined group of investments. For example, the S&P 500 tracks the stock prices of 500 of the largest US-based publicly traded companies, including Apple, JP Morgan Chase, and Amazon.

In general, an index reflects the average change in market prices for a basket of securities. However, indexes can weight securities differently. For example, changes in Amazon’s market price affect the S&P 500 more than changes in Alaska Airlines stock, because Amazon’s market capitalization is roughly 200 times larger. The larger the company, the more impact it typically has on a cap-weighted index.

Indexes typically fall into one of two camps when it comes to weighting securities: price-weighted or cap-weighted. Price-weighted indexes give more weight to higher-priced stocks, while cap-weighted indexes give more weight to stocks with higher market capitalizations.

These are the relevant indexes to be known for the exam:

  • S&P 500
    • Tracks 500 large-cap stocks
    • Cap-weighted index
  • S&P 100
    • Tracks 100 large-cap stocks (a subset of the S&P 500)
    • Cap-weighted index
  • S&P 400
    • Tracks 400 mid-cap stocks
    • Cap-weighted index
  • Dow Jones Composite
    • Tracks 65 prominent stocks
    • Composite of DJIA, DJTA, and DJUA (see below)
    • Price-weighted index
  • Dow Jones Industrial Average (DJIA)
    • Tracks 30 prominent stocks (various industries)
    • Price-weighted index
  • Dow Jones Transportation Average (DJTA)
    • Tracks 20 prominent transportation stocks
    • Price-weighted index
  • Dow Jones Utilities Average (DJUA)
    • Tracks 15 prominent utilities stocks
    • Price-weighted index
  • Russell 2000
    • Tracks 2,000 small-cap stocks
    • Cap-weighted index
  • NASDAQ Composite
    • Tracks all stocks on NASDAQ exchange
    • Cap-weighted index
  • NASDAQ 100
    • Tracks 100 largest stocks on the NASDAQ exchange
    • Cap-weighted index
  • Wilshire 5000
    • Tracks all actively traded stocks in the US
    • Considered the broadest domestic index
    • Cap-weighted index
  • EAFE index
    • Tracks stocks in Europe, Australasia and Far East
    • Cap-weighted index

Capital asset pricing model (CAPM)

The capital asset pricing model (CAPM) estimates a security’s expected return using only factors related to systematic risk. CAPM uses this formula:

ER=RF + (Beta x (MR - RF))

Where:ERRFMR​=expected return=risk-free return=market return​

Each input ties back to market-related (systematic) risk:

  • The risk free rate of return is typically the return on the 3 month (or 91 day) Treasury bill. Treasury bills aren’t literally risk-free, but they’re considered to have very low risk, so they’re used as a baseline for “low-to-no systematic risk” returns.
  • Beta measures how volatile a security or portfolio has been compared to the overall market.
  • The market return represents the return of the overall market (or a market benchmark).

Here’s an example:

An investor is analyzing a large-cap stock fund prior to making a potential purchase. The expected return of the S&P 500 is 12%, while the security reflects a beta of 1.5 and a standard deviation of 22. Additionally, the 3-month T-bill rate is 2%. Assuming the investor is utilizing the capital asset pricing model, what is the expected return of the large-cap stock fund?

Can you figure it out?

(spoiler)

Answer = 17%

First, identify the inputs:

  • Risk free rate = 2%
  • Beta = 1.5
  • Market return = 12%

Now apply the formula:

ER=RF + (Beta x (MR - RF))

ER=2% + (1.5 x (12% - 2%))

ER=2% + (1.5 x 10%)

ER=2% + 15%

ER=17% 

The standard deviation is not necessary to perform this calculation.

Notice what CAPM does (and doesn’t) include. The inputs are market-based, so CAPM focuses on systematic risk. Non-systematic risks such as business risk, financial risk, and liquidity risk are not part of the model. Bottom line: CAPM estimates expected return based on market dynamics and market-related risk.

If this formula looks familiar, that’s because it connects to alpha. Alpha compares a security’s actual return to its CAPM expected return. CAPM gives the expected return; alpha measures whether the actual return was above or below that expectation.

Modern portfolio theory (MPT)

In 1952, economist Harry Markowitz published an essay on investing often viewed as the foundation of modern portfolio theory (MPT). The essay, titled “Portfolio Selection,” laid out rules and protocols for building an efficient portfolio.

An efficient portfolio is one with the highest return potential for the lowest risk exposure.

To develop these protocols, Markowitz made several assumptions about investors, including:

  • Investors share the same assumptions
  • Investors can borrow at the risk-free rate
  • Investors seek the highest return but are also risk averse

With those assumptions, investors face a tradeoff: higher potential returns generally require taking on more risk. Earning only the risk-free rate avoids much of that risk, but it may not meet an investor’s return goals. One of MPT’s key solutions to this problem is diversification.

An investor might pursue higher returns by holding a volatile (risky) security. That risk can be balanced by holding other securities whose returns don’t move the same way at the same time. For example, losses in luxury cruise line stock during an economic downturn might be offset by returns in a defensive investment like pharmaceutical company stock.

When a portfolio is properly diversified, the risk/return profile of any one security becomes less important. The focus shifts to the risk/return profile of the overall portfolio. This is why a conservative, risk-averse investor might still allocate a small portion of assets to a high-risk security and maintain a suitable overall portfolio.

To evaluate diversification benefits, investors use the correlation coefficient, which measures how two securities or portfolios have moved relative to each other. Correlation ranges from -1 to +1:

  • A correlation of +1 means the two investments have historically moved in the same direction and at the same relative pace.
    • Example: the S&P 500 index and an S&P index fund should maintain a correlation of 1. If the S&P 500 is up 10% in a day, the index fund tracking it should also be up about 10%.
  • A correlation of -1 means the two investments have historically moved at the same relative pace but in opposite directions.
    • Example: the S&P 500 index should maintain a -1 correlation with an inverse S&P 500 exchange-traded fund (ETF). If the S&P 500 is up 10% in a day, the inverse ETF should be down about 10%. Over longer periods, this correlation can decay because the holdings are effectively adjusted daily.

All other correlations fall between -1 and 1:

  • A correlation of 0 means there’s no relationship between the two.
  • A correlation of 0.5 roughly means they move similarly about 50% of the time.
  • A correlation of -0.5 roughly means they move inversely about 50% of the time.

A key test point combines diversification and correlation: to further diversify a portfolio, you generally look for securities with negative correlations to the existing portfolio. Adding negatively correlated holdings introduces components that tend to move in the opposite direction (on average). When the overall portfolio declines, those negatively correlated holdings may rise, helping reduce overall losses.

Beyond diversification across securities, asset allocation also matters. Strategic asset allocation builds on MPT by emphasizing a suitable long-term allocation, avoiding market timing, and periodically rebalancing. When applied consistently, this helps keep the portfolio’s overall risk/return profile aligned with the investor’s goals.

Key points

Total return

  • Measures overall rate of return on a security or portfolio

Total return formula

  • Total return=Original costAll gains and/or losses​

After-tax return

  • Total return with taxes factored out

S&P 500 index

  • Tracks 500 large-cap stocks
  • Cap-weighted index

S&P 100

  • Tracks 100 large-cap stocks (a subset of the S&P 500)
  • Cap-weighted index

S&P 400

  • Tracks 400 mid-cap stocks
  • Cap-weighted index

Dow Jones Composite

  • Tracks 65 prominent stocks
  • Composite of DJIA, DJTA, and DJUA (see below)
  • Price-weighted index

Dow Jones Industrial Average (DJIA)

  • Tracks 30 prominent stocks (various industries)
  • Price-weighted index

Dow Jones Transportation Average (DJTA)

  • Tracks 20 prominent transportation stocks
  • Price-weighted index

Dow Jones Utilities Average (DJUA)

  • Tracks 15 prominent utilities stocks
  • Price-weighted index

Russell 2000

  • Tracks 2,000 small-cap stocks
  • Cap-weighted index

NASDAQ Composite

  • Tracks all stocks on the NASDAQ exchange
  • Cap-weighted index

NASDAQ 100

  • Tracks 100 largest stocks on the NASDAQ exchange
  • Cap-weighted index

Wilshire 5000

  • Tracks all actively traded stocks in the US
  • Considered the broadest index
  • Cap-weighted index

EAFE index

  • Tracks stocks in Europe, Australasia and Far East
  • Cap-weighted index

Capital asset pricing model (CAPM)

  • Financial model for determining the expected return
  • Only considers systematic risk

Expected return calculation

  • ER=RF + (Beta x (MR - RF))

Modern portfolio theory

  • Modern protocols and best practices related to investing
  • Goal: to attain the highest return potential with the smallest risk exposure
  • Overall risk/return profile of the portfolio is the most important
  • Risk/return profile of individual securities not significant
  • Diversification necessary to reduce risk
  • Add negatively correlated securities to the portfolio to diversify

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