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Textbook
Introduction
1. Common stock
2. Preferred stock
3. Debt securities
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Insurance products
9. The primary market
9.1 Characteristics
9.2 The IPO process
9.3 Exemptions
9.4 Rule 144
10. The secondary market
11. Brokerage accounts
12. Retirement & education plans
13. Rules & ethics
14. Suitability
Wrapping up
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9.3 Exemptions
Achievable Series 6
9. The primary market

Exemptions

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Now that you understand the registration process, the next step is knowing when an issuer can avoid it. Registering securities with the SEC can be lengthy and expensive.

To provide the documentation required by the Securities and Exchange Commission (SEC), an issuer typically hires lawyers, accountants, and other professionals. During registration, these professionals help the issuer disclose detailed information about its background, financial condition, and future plans. The SEC also charges substantial filing fees.

Registration matters because it helps ensure the investing public has enough information to make an informed investment decision. However, the Securities Act of 1933 provides exemptions for certain issuers, issues, and transactions. When an exemption applies, it’s usually because regulators view the risk to the investing public as limited.

There are two general types of exemptions:

  • Exempt securities
  • Exempt transactions

Exempt securities

Exempt securities are always exempt from registration, regardless of the situation or type of transaction. A major advantage of raising capital with these investments is that the issuer can avoid the time and cost of SEC registration.

These are the exempt securities we’ll cover in this section:

  • Government securities
  • Insurance company securities (unless a variable contract)
  • Bank securities (not bank holding company securities)
  • Non-profit securities
  • Commercial paper and banker’s acceptances
  • Railroad ETCs

Government securities
US Government and all municipal (state and local government) securities are exempt from registration. Regulators generally assume government issuers can be trusted to avoid fraud when offering securities to investors.

As a reminder, here are the most commonly cited government securities:

  • Treasury bills
  • Treasury notes
  • Treasury bonds
  • STRIPS
  • TIPS
  • Mortgage agency securities (GNMA, FNMA, FHLMC)
  • General obligation bonds
  • Revenue bonds

Insurance company securities
Insurance companies are regulated under their own laws. Most insurance products are exempt, but there’s one key exception: insurance products with a variable component are not exempt. We’ll cover variable annuities in the annuities chapter. For exam purposes, variable annuities are the primary non-exempt insurance product to remember.

Bank securities
Banks are also regulated under their own laws, so bank-issued securities are generally exempt from SEC registration. The important exception is bank holding company securities.

Bank holding companies are organizations that own banks and may also own other types of companies. Bank of America is an example: in addition to banking services, it owns other businesses such as Merrill Lynch. Because of this, Bank of America securities (including its common stock) are not exempt from registration.

By contrast, a security issued by a bank that is focused only on banking activities is exempt.

Non-profit securities
Securities issued by non-profits - including charities, religious organizations, and social advocacy groups - are exempt. For example, if the Red Cross wanted to issue a bond, it could do so without registering it with the SEC.

Commercial paper and banker’s acceptances
As you learned in the corporate debt chapter, commercial paper is a short-term, zero coupon debt instrument. It’s sold at a discount and matures at par.

Banker’s acceptances are securities used to facilitate international trade. Here’s the basic idea:

  • An American importer agrees to buy $50 million of TVs from a Chinese exporter.
  • The exporter wants assurance of payment before shipping.
  • The importer may not want to pay before delivery.

A bank can act as an intermediary. In this example:

  • The importer sends the $50 million to the bank when the deal is agreed upon.
  • The bank sends a post-dated check to the exporter that becomes payable on the delivery date.
  • The exporter can either wait until delivery to receive payment or sell the check in the market at a slight discount to access cash sooner.

That post-dated check (which can be sold) is the banker’s acceptance. Banker’s acceptances are short-term investments that investors use to earn a quick, generally safe return. They’re considered money market instruments because of their short-term nature.

The Securities Act of 1933 specifies that any security with a maturity of 270 days or less is exempt from registration. Because of this rule, commercial paper and banker’s acceptances are virtually always issued with maximum maturities of 270 days.

Railroad ETCs
Equipment trust certificates (ETCs) issued by railroad companies are exempt. Common carriers like railroads are already regulated under other laws, so the Securities Act of 1933 doesn’t cover them.

Exempt transactions

Even if an issuer and the security itself are not exempt, an exemption may apply based on how the security is sold. In this section, we’ll cover three ways a non-exempt security can be offered and still qualify for an exemption:

  • Regulation A+
  • Regulation D
  • Rule 147

Regulation A+
Regulation A+ offerings are often called “small dollar” offerings. If a company issues up to $75 million of securities in a 12-month period, it can avoid registering the security with the SEC. While $75 million is a large amount in everyday terms, it’s relatively small in capital markets. For context, Saudi Aramco raised $25 billion during their IPO in 2019. Smaller companies often use Regulation A+ to avoid full SEC registration.

When an issuer uses Regulation A+, it doesn’t file a traditional registration statement and doesn’t need to create a prospectus. However, investors still receive disclosures - typically about the issuer’s finances and background - through an offering circular. The offering circular is less detailed than a prospectus, but it still provides key information about the issuer and the security. Issuers must file the offering circular with the SEC.

There are two tiers related to Regulation A+ offerings:

Tier 1 offering

  • Up to $20 million can be offered
  • Subject to SEC & state review
  • Audited financial statements not required*
  • No purchase limits for investors**

Tier 2 offering

  • Up to $75 million can be offered
  • Subject to SEC review only*
  • Audited financial statements
  • Purchase limits for investors**

*Although Regulation A+ offerings avoid many of the rules and regulations typically imposed on public offerings, some regulator oversight still exists. This is why the SEC and the state administrator review some of these offerings. You don’t need to know the specifics, other than what type of review each offering is subject to.

**Purchase limits for investors only apply to Tier 2 offerings. If an investor does not qualify as accredited (see below), they cannot purchase more than 10% of their net worth or net income, whichever is greater.

Regulation D
Regulation D offerings are also known as “private placements.” These involve selling securities to a private audience rather than to the general public. The Securities Act of 1933 is designed to protect the general investing public, so when an offering is limited to a smaller, non-public group, the rules are relaxed. If an issuer sells a security under Regulation D, it can avoid registration.

Many growing companies use private placements early on, then later raise larger amounts through initial public offerings (IPOs). Private placements let an issuer raise capital without the time and expense of registration. In practice, though, private placements are limited mainly to accredited (wealthy and/or sophisticated) investors and a small number of non-accredited investors. Since the pool of accredited investors is limited, issuers often use private placements until they need more capital than that group can provide.

For example, Airbnb took part in multiple private placements starting in 2008. Eventually, the company completed an IPO in late 2020 when it sought a large amount of capital ($3.5 billion) that likely couldn’t be raised only from accredited investors. Many companies follow this cycle:

  1. Raise capital from private placements
  2. Grow the business
  3. Repeat as much as possible
  4. Eventually take part in an IPO when necessary

Regulation D allows unregistered, non-exempt securities to be sold to an unlimited number of accredited investors. As a result, millionaires, billionaires, and institutions make up most private placement investors. An investor is accredited if they meet any of the following characteristics:

Accredited investors

  • Income-based
    • Single: $200k annual income for 2+ years
    • Joint: $300k annual income for 2+ years
  • $1 million of net worth, excluding residence
  • Holding the Series 7, 65, or 82 licenses
  • Officer or director of the issuer
  • Institution with $5 million+ in assets**
  • Any entity where all owners are accredited investors

**For an institution to qualify as an accredited investor, it cannot be formed solely for the purpose of purchasing securities in a private placement.

Even if an investor is not accredited, they may still be able to participate. Regulation D allows up to 35 non-accredited investors in a private placement. Non-accredited investors must sign documents acknowledging that they understand the risks, including the reduced information available.

Because private placements avoid registration, investors won’t receive a prospectus. Instead, they receive disclosures in an offering memorandum, which is similar to a prospectus but less detailed.

Rule 147
Rule 147 allows issuers to avoid federal registration if the offering is intrastate (sold within one state only). Federal regulators like the SEC generally focus on offerings that cross state lines. If an issuer sells all of its securities only in Colorado (or any other single state), it can avoid SEC registration.

Rule 147 comes with several requirements. The issuer must be operating “primarily” in one state, and its headquarters must be located in the state where the offering occurs. Under the “80% rule,” a company is considered primarily operating in one state if:

  • 80% of the issuer’s business revenues collected in that state
  • 80% of the issuer’s assets in that state
  • 80% of offering proceeds will be spent in that state

Investors must be residents of the state. They must also wait 6 months before selling any Rule 147 securities to a non-resident. However, they may sell immediately to another resident of the same state.

Although Rule 147 offerings avoid SEC oversight, states have their own regulatory departments that oversee financial markets. These state laws are known as “blue sky” laws, and their registration process is defined under the Uniform Securities Act. The term ‘blue sky’ comes from an old saying that fraudsters would sell you the blue sky if they could.

The state-level equivalent of the SEC is the state administrator. Each state has its own securities administrator - an office responsible for protecting investors and enforcing the Uniform Securities Act. Their goal is similar to the SEC’s: preventing fraud and manipulation in the securities markets.

Even if a security is sold in multiple states, it must be registered unless the security is exempt. Most of the exemptions discussed earlier apply at the state level as well.

There are three types of registration at the state level:

  • Registration by filing (notice filing)
  • Registration by coordination
  • Registration by qualification.

Registration by filing (notice filing)
Larger, well-established issuers often use registration by filing, which results in federal registration only. These are called federal-covered securities. Exchange-listed securities and investment company issues (like mutual funds) qualify.

Although it’s called “registration by filing,” there is no state registration. Instead, the issuer makes a notice filing, which notifies the state administrator that the security will be offered in that state, even though it will be regulated only by the SEC.

Registration by coordination
This process registers securities with both the SEC and the state administrator. Registration by coordination is used for companies that sell in multiple states but don’t qualify as federal-covered securities. These tend to be smaller, lesser-known issuers.

Registration by qualification
This form of registration is available to issuers selling securities in one state only. Securities claiming a Rule 147 federal exemption will likely register by qualification. Registration by qualification involves registration with the state administrator only and does not include SEC registration.

Key points

Exempt securities

  • Not required to register in any circumstance
  • List:
    • Government securities
    • Insurance company securities (unless a variable contract)
    • Bank securities (not bank holding company securities)
    • Non-profit securities
    • Commercial paper and banker’s acceptances
    • Railroad ETCs

Bank holding companies

  • Companies that own banks
  • Not exempt from SEC registration

Exempt transactions

  • Security is exempt only if sold in a specific way
  • List:
    • Regulation A+
    • Regulation D
    • Rule 147

Regulation A+

  • Small-dollar offering rule
  • Sell up to $75 million in a 12-month period
  • Disclosures made in offering circular

Regulation D

  • Private placement rule
  • Unlimited sales to accredited investors
  • No more than 35 non-accredited investors
  • Disclosures made in offering memorandum

Accredited investors

  • Income-based (annual)
    • Single: $200k income for 2+ years
    • Joint: $300k income for 2+ years
  • $1 million of net worth, excluding residence
  • Holding the Series 7, 65, or 82 licenses
  • Officer or director of the issuer
  • Institution with $5 million+ in assets
  • Any entity where all owners are accredited investors

Rule 147 offerings

  • Avoid SEC registration if sold intrastate
  • No holding period for resale within the state
  • 6-month holding period for resale out of the state

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