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Textbook
Introduction
1. Common stock
2. Preferred stock
3. Bond fundamentals
4. Corporate debt
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
12.1 Roles, transactions, & spreads
12.2 The markets
12.3 Securities Exchange Act of 1934
12.4 Customer orders
12.4.1 Market orders
12.4.2 Limit orders
12.4.3 Stop orders
12.4.4 Stop limit orders
12.4.5 Order types summary
12.4.6 Additional specifications
12.4.7 Rules
13. Brokerage accounts
14. Retirement & education plans
15. Rules & ethics
16. Suitability
Wrapping up
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12.4.2 Limit orders
Achievable Series 7
12. The secondary market
12.4. Customer orders

Limit orders

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Limit orders are used by customers who care about the price they receive. Unlike market orders, limit orders guarantee the transaction price will be at a specific price or better. However, they don’t guarantee execution. Let’s walk through a few examples.

Buy limit orders

Buy 100 shares of ABC stock @ $50 limit

Trading tape: $51.03… $51.01… $49.99… $49.98… $50.01…

The investor wants to buy 100 shares of ABC stock but won’t pay more than $50 per share. A buy limit order executes only when the stock trades at $50 or lower.

The trading tape shows available prices for the security, read from left to right. The first price that meets the order’s condition (at $50 or below) is $49.99, so the order fills at $49.99.

Investors use buy limit orders to try to get a better price. For example, if the stock is currently $55, a customer could enter a buy limit at $50. If the price drops and the order executes, they buy the stock for $5 less per share. If the price never falls to $50 or below, the order won’t execute.

Let’s see if you can answer a buy limit order question.

Buy 100 shares @ $75 limit

Trading tape: $75.02… $75.03… $74.97… $75.00… $75.01…

At what price does the order go through?

(spoiler)

Answer = $74.97

Buy limit orders fill at the limit price or lower. $74.97 is the first price on the tape that’s $75 or lower.

Here’s a video that dives further into buy limit orders:

Sell limit orders

Let’s look at a limit order from the sell side:

Sell 100 shares of XYZ stock @ $70

Trading tape: $69.95… $69.98… $69.99… $70.01… $69.99…

Even though the word “limit” isn’t shown, it’s assumed to be a limit order when a price is specified and no other order type is stated.

This is a sell limit order. The customer wants to sell 100 shares of XYZ stock at $70 or higher. A sell limit order executes only when the stock trades at the limit price or above.

On the trading tape, the first price that meets the condition (at $70 or above) is $70.01, so the order fills at $70.01.

Let’s see if you can answer a sell limit order question.

Sell 100 shares @ $30

Trading tape: $30.05… $30.02… $29.99… $29.97… $30.01…

At what price does the order go through?

(spoiler)

Answer = $30.05

Sell limit orders fill at the limit price or higher. $30.05 is the first price on the tape that’s $30 or higher.

Here’s a video that dives further into sell limit orders:

Timeframe

Limit orders may take time to execute because the market has to reach the specified price. Because of that, limit orders are often entered with a time-in-force instruction:

  • Day orders cancel at the end of the trading day if they haven’t executed.
  • GTC orders (good 'til canceled) remain in effect until the customer cancels them.
Key points

Limit orders

  • Seek better prices for investors
  • Guarantee price, but not execution
  • Day or GTC orders

Buy limit orders

  • Execute when the price falls to or below the limit price

Sell limit orders

  • Execute when the price rises to or above the limit price

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