Short sales

Investors can make a profit regardless of where the market goes. Most gain when the market goes up, but there are other ways to make a return. Selling short allows investors to bet against an investment and make money if market values fall.

Selling short is more complex than going long (buying) a security. Investors must work with their broker-dealer to determine if the brokerage firm has access to the security that will be sold short. The investor borrows the security from the brokerage firm and agrees to return it sometime in the future. Next, the investor goes to the market and sells the security immediately.

After the security is sold, the investor hopes that the market price falls. They must eventually buy back the security and return it to the broker-dealer; the lower the repurchase price, the higher the profit. For example, an investor sells short stock for $75. A few weeks later, the stock falls, and the investor repurchases the stock at $60 to lock in a $15 per share profit.

Sometimes thinking through an analogy helps with understanding short sales. Imagine this scenario - you believe the price of a concert ticket will fall due to a lack of demand, and you want to profit from it. If a friend had a ticket to the concert, you could borrow their ticket and promise to return it sometime before the concert. After obtaining their ticket, you sell it online for $50.

Let’s say you were right; demand for concert tickets is underwhelming, and the tickets are selling for $40 the day before the concert. You could buy the ticket and give it back to your friend. You just made a $10 profit from the price falling. Selling short works the same way.

Selling short comes with significant risk potential and can result in considerable losses if the market rises. For example, suppose you sold short stock (or concert tickets) for $50 because you expected demand to fall. Instead, there’s overwhelming demand, which results in the market price rising to $200. If you bought back the stock (or concert ticket) at this price, you would have a $150 loss (per share or ticket).

There is no ceiling to the market, and market prices can continue to rise an unlimited amount. The higher the price, the more expensive the repurchase is and the more significant the loss.

Selling short securities is risky, but also provides investors with a way to make money in a bear (falling) market. Only the most sophisticated (knowledgeable and wealthy) investors should consider selling short.