Textbook
1. Common stock
2. Preferred stock
3. Bond fundamentals
4. Corporate debt
4.1 Review
4.2 Products
4.3 Trading
4.4 Bank issues
4.5 Suitability
4.5.1 Benefits
4.5.2 Risks
4.5.3 Typical investor
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
13. Brokerage accounts
14. Retirement & education plans
15. Rules & ethics
16. Suitability
17. Wrapping up
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4.5.3 Typical investor
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4. Corporate debt
4.5. Suitability

Typical investor

The typical investor in a corporate debt security is usually a more aggressive investor seeking income. Given the risks that securities like bonds present (interest rate risk, default risk, etc.), corporate debt investors need to be comfortable with market price fluctuations. Corporate bond market prices are less volatile than common stock, but they’re more volatile (on average) than other debt issuers like municipalities and the US Government.

Investors that place large portions of their portfolios in bonds are still on the conservative (safe) side of investing, but corporate securities are the riskiest within the world of debt. Therefore, corporate debt investors need to be somewhat tolerant of risk at the very least. Of course, there’s a wide range of risk profiles to choose from. For example:

If an investor wanted to keep their money safe, they could settle with the low-yielding Apple bond. If a risk-tolerant investor wanted to take a chance, they could buy the Gulfport Energy bond with a potential return of 52.5%. Of course, the bond could be worth nothing if Gulfport goes bankrupt. This is a great example of the variety of risk profiles in the corporate debt market.

Like most bond investors, corporate debt investors are generally older but are willing to take on more risk than the average income-seeking investor. The amount of risk they face relates directly to their overall rate of return.

Key points

Typical corporate debt investor

  • Generally older (rule of 100)
  • Seeking income as the primary goal
  • Willing to take some risk for higher yields

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