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Series 7
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Textbook
Introduction
1. Common stock
2. Preferred stock
3. Bond fundamentals
4. Corporate debt
4.1 Review
4.2 Products
4.3 Trading
4.4 Bank issues
4.5 Suitability
4.5.1 Benefits
4.5.2 Risks
4.5.3 Typical investor
5. Municipal debt
6. US government debt
7. Investment companies
8. Alternative pooled investments
9. Options
10. Taxes
11. The primary market
12. The secondary market
13. Brokerage accounts
14. Retirement & education plans
15. Rules & ethics
16. Suitability
Wrapping up
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4.5.3 Typical investor
Achievable Series 7
4. Corporate debt
4.5. Suitability

Typical investor

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The typical investor in a corporate debt security is often an income-focused investor who’s willing to accept more risk than someone buying very safe bonds. Corporate bonds come with risks such as interest rate risk and default risk, so you’ll need to be comfortable with market price fluctuations.

Corporate bond prices are usually less volatile than common stock prices, but they tend to be more volatile (on average) than bonds issued by municipalities and the U.S. government.

Investors who allocate large portions of their portfolios to bonds are generally on the conservative (safer) side of investing. Within the bond market, though, corporate debt is typically the riskiest major category. That means corporate debt investors need at least some tolerance for risk.

There’s also a wide range of risk profiles within corporate debt. For example:

  • Apple offers 3-year notes at 0.75%
  • Gulfport Energy bonds trading a yield of 52.5%

If an investor wants to prioritize safety, they might accept the low yield on the Apple bond. If an investor is more risk-tolerant, they might consider the Gulfport Energy bond for its potential return of 52.5%. The trade-off is that the bond could become worthless if Gulfport goes bankrupt. This illustrates how widely risk (and potential return) can vary in the corporate debt market.

Like many bond investors, corporate debt investors are often older, but they’re typically willing to take on more risk than the average income-seeking investor. In general, the amount of risk they accept is directly related to the rate of return they can expect.

Key points

Typical corporate debt investor

  • Generally older (rule of 100)
  • Seeking income as the primary goal
  • Willing to take some risk for higher yields

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