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77. Wisconsin Laws & Ethics

Maintaining Your License

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Reporting Changes Within 30 Days

Once you’re licensed, OCI needs to know whenever something significant changes. Every change in the following has to be reported in writing to the Commissioner within thirty days:

  • Name, mailing address, residence address, or business address.
  • Change from resident to nonresident status, nonresident to resident, or nonresident to nonresident.
  • Dissolution of a partnership or taking on new partners.
  • Initial pretrial hearing date in any criminal prosecution, misdemeanor or felony.
  • Conviction of any crime, misdemeanor or felony.
  • Any administrative action taken by any state agency that licenses individuals for any occupational activity.
  • Any lawsuit filed alleging misrepresentation, breach of fiduciary duty, fraud, theft, or embezzlement against the individual or business. For partnerships and corporations, every change in the membership of the partnership or in the principal officers of the corporation must be reported, as well as every significant change in the management powers of either. Notice that the reporting obligation includes things you might want to keep quiet about — pretrial hearings, lawsuits alleging fraud, regulatory actions in other states. Wisconsin doesn’t give you a pass on those. Failing to self-report is itself a separate violation that calls your trustworthiness into question.

Misdemeanor exception: For criminal convictions specifically related to records that an intermediary must maintain, the only conviction you don’t have to report is one related to a violation of a fish or game regulation. Everything else — felony or misdemeanor — must be reported within thirty days.

Recordkeeping Requirements

Every intermediary must maintain records for three years, including:

  • Cash receipts (monies received in connection with insurance).
  • Cash disbursements (monies paid out in connection with insurance).
  • Commission statements (commissions and fees allocated to the intermediary).
  • Policyholder records (all records, applications, requests for changes, claims, and complaints generated by or through the intermediary).
  • Business checking accounts.
  • Personnel records. Records must be updated at reasonable intervals or as necessary, and financial records must be kept in accordance with accepted accounting principles. Policyholder records specifically must be retained for at least three years after termination or lapse of the policy — not three years from issuance. For each newly issued contract, the intermediary must keep records showing the effective date of coverage. For each individually issued life (including annuity) and accident & health contract written or replaced, records must show that the necessary suitability inquiry and replacement procedures were followed.

Where Records Are Kept

Records must be kept at the intermediary’s business address as recorded with the Commissioner, or at another location if the intermediary gives OCI written notice. Any change in business address, residence address, or records location has to be reported within thirty days.

Reporting Criminal and Disciplinary Matters Within 30 Days

Beyond changes in status, the intermediary must notify OCI within thirty days of any felony conviction, any misdemeanor (except minor fish or game violations), or any formal disciplinary action taken by any state’s insurance regulatory agency or any other agency that licenses the intermediary for any occupational activity.

Insurer Assumption of Recordkeeping

By written agreement, an insurer may assume the responsibility to maintain these records for an intermediary, if the records can be made immediately available to OCI on demand.

Title Insurance Affiliates

Intermediaries employed by or affiliated with a title insurance producer have additional recordkeeping duties: for each application or order accepted in Wisconsin, the records must show whether the application was directly or indirectly referred by a producer of title insurance that’s an affiliate, and must name each producer of title insurance affiliate acting as broker, agent, lender, representative, or attorney in the transaction.

Disposal of Personal Medical Information

Insurers and intermediaries who obtain information from an insured or applicant about physical or mental health, medical history, or medical treatment must take specific steps to ensure that personally identifiable information is shredded, erased, modified, or otherwise handled so no unauthorized person has access to it. This is often called the “dumpster diving law” — a reminder that just tossing files in a regular trash bin isn’t enough when they contain medical information.

Reporting Changes Within 30 Days

  • Must report in writing to Commissioner within 30 days: name/address changes, resident-nonresident status changes, partnership dissolution/new partners
  • Must also report: initial pretrial hearing dates, criminal convictions (misdemeanor/felony), administrative actions by licensing agencies, lawsuits alleging misrepresentation/fraud/theft/embezzlement
  • Partnerships/corporations: report membership/officer changes and significant management power changes
  • Failing to self-report is itself a violation affecting trustworthiness
  • Misdemeanor exception: only fish/game regulation violations exempt from reporting

Recordkeeping Requirements

  • Maintain records 3 years: cash receipts/disbursements, commission statements, policyholder records, business checking accounts, personnel records
  • Policyholder records retained 3 years after policy termination/lapse (not from issuance)
  • Must show effective coverage dates; for life/annuity/A&H contracts, must document suitability and replacement procedures followed
  • Financial records kept per accepted accounting principles, updated as needed

Where Records Are Kept

  • Kept at intermediary’s registered business address, or elsewhere with written OCI notice
  • Any change in business/residence address or records location reported within 30 days

Reporting Criminal and Disciplinary Matters Within 30 Days

  • Notify OCI of any felony conviction, misdemeanor (except minor fish/game violations), or formal disciplinary action by any licensing agency

Insurer Assumption of Recordkeeping

  • Insurer may assume recordkeeping duty via written agreement
  • Records must remain immediately available to OCI on demand

Title Insurance Affiliates

  • Additional duty: document whether application was referred by affiliated title insurance producer
  • Must name each title insurance affiliate acting as broker, agent, lender, representative, or attorney in transaction

Disposal of Personal Medical Information

  • Insurers/intermediaries must properly shred, erase, or modify personally identifiable medical information
  • Prevents unauthorized access; known as the “dumpster diving law”
  • Simply discarding in regular trash is insufficient

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Next  | 77.5 License Discipline
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Maintaining Your License

Reporting Changes Within 30 Days

Once you’re licensed, OCI needs to know whenever something significant changes. Every change in the following has to be reported in writing to the Commissioner within thirty days:

  • Name, mailing address, residence address, or business address.
  • Change from resident to nonresident status, nonresident to resident, or nonresident to nonresident.
  • Dissolution of a partnership or taking on new partners.
  • Initial pretrial hearing date in any criminal prosecution, misdemeanor or felony.
  • Conviction of any crime, misdemeanor or felony.
  • Any administrative action taken by any state agency that licenses individuals for any occupational activity.
  • Any lawsuit filed alleging misrepresentation, breach of fiduciary duty, fraud, theft, or embezzlement against the individual or business. For partnerships and corporations, every change in the membership of the partnership or in the principal officers of the corporation must be reported, as well as every significant change in the management powers of either. Notice that the reporting obligation includes things you might want to keep quiet about — pretrial hearings, lawsuits alleging fraud, regulatory actions in other states. Wisconsin doesn’t give you a pass on those. Failing to self-report is itself a separate violation that calls your trustworthiness into question.

Misdemeanor exception: For criminal convictions specifically related to records that an intermediary must maintain, the only conviction you don’t have to report is one related to a violation of a fish or game regulation. Everything else — felony or misdemeanor — must be reported within thirty days.

Recordkeeping Requirements

Every intermediary must maintain records for three years, including:

  • Cash receipts (monies received in connection with insurance).
  • Cash disbursements (monies paid out in connection with insurance).
  • Commission statements (commissions and fees allocated to the intermediary).
  • Policyholder records (all records, applications, requests for changes, claims, and complaints generated by or through the intermediary).
  • Business checking accounts.
  • Personnel records. Records must be updated at reasonable intervals or as necessary, and financial records must be kept in accordance with accepted accounting principles. Policyholder records specifically must be retained for at least three years after termination or lapse of the policy — not three years from issuance. For each newly issued contract, the intermediary must keep records showing the effective date of coverage. For each individually issued life (including annuity) and accident & health contract written or replaced, records must show that the necessary suitability inquiry and replacement procedures were followed.

Where Records Are Kept

Records must be kept at the intermediary’s business address as recorded with the Commissioner, or at another location if the intermediary gives OCI written notice. Any change in business address, residence address, or records location has to be reported within thirty days.

Reporting Criminal and Disciplinary Matters Within 30 Days

Beyond changes in status, the intermediary must notify OCI within thirty days of any felony conviction, any misdemeanor (except minor fish or game violations), or any formal disciplinary action taken by any state’s insurance regulatory agency or any other agency that licenses the intermediary for any occupational activity.

Insurer Assumption of Recordkeeping

By written agreement, an insurer may assume the responsibility to maintain these records for an intermediary, if the records can be made immediately available to OCI on demand.

Title Insurance Affiliates

Intermediaries employed by or affiliated with a title insurance producer have additional recordkeeping duties: for each application or order accepted in Wisconsin, the records must show whether the application was directly or indirectly referred by a producer of title insurance that’s an affiliate, and must name each producer of title insurance affiliate acting as broker, agent, lender, representative, or attorney in the transaction.

Disposal of Personal Medical Information

Insurers and intermediaries who obtain information from an insured or applicant about physical or mental health, medical history, or medical treatment must take specific steps to ensure that personally identifiable information is shredded, erased, modified, or otherwise handled so no unauthorized person has access to it. This is often called the “dumpster diving law” — a reminder that just tossing files in a regular trash bin isn’t enough when they contain medical information.

Key points

Reporting Changes Within 30 Days

  • Must report in writing to Commissioner within 30 days: name/address changes, resident-nonresident status changes, partnership dissolution/new partners
  • Must also report: initial pretrial hearing dates, criminal convictions (misdemeanor/felony), administrative actions by licensing agencies, lawsuits alleging misrepresentation/fraud/theft/embezzlement
  • Partnerships/corporations: report membership/officer changes and significant management power changes
  • Failing to self-report is itself a violation affecting trustworthiness
  • Misdemeanor exception: only fish/game regulation violations exempt from reporting

Recordkeeping Requirements

  • Maintain records 3 years: cash receipts/disbursements, commission statements, policyholder records, business checking accounts, personnel records
  • Policyholder records retained 3 years after policy termination/lapse (not from issuance)
  • Must show effective coverage dates; for life/annuity/A&H contracts, must document suitability and replacement procedures followed
  • Financial records kept per accepted accounting principles, updated as needed

Where Records Are Kept

  • Kept at intermediary’s registered business address, or elsewhere with written OCI notice
  • Any change in business/residence address or records location reported within 30 days

Reporting Criminal and Disciplinary Matters Within 30 Days

  • Notify OCI of any felony conviction, misdemeanor (except minor fish/game violations), or formal disciplinary action by any licensing agency

Insurer Assumption of Recordkeeping

  • Insurer may assume recordkeeping duty via written agreement
  • Records must remain immediately available to OCI on demand

Title Insurance Affiliates

  • Additional duty: document whether application was referred by affiliated title insurance producer
  • Must name each title insurance affiliate acting as broker, agent, lender, representative, or attorney in transaction

Disposal of Personal Medical Information

  • Insurers/intermediaries must properly shred, erase, or modify personally identifiable medical information
  • Prevents unauthorized access; known as the “dumpster diving law”
  • Simply discarding in regular trash is insufficient

More from Wisconsin Laws & Ethics

  • Who Is an Intermediary?
  • License Discipline
  • Ethics — Standards of Professional Conduct
  • Compensation Rules
  • Home Solicitation Selling